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Top Management Seminar will be held at the beautiful resort, Alderbrook Inn on Hood Canal near Union, Wa.

Instructors will be Ev Yost, a lumber dealer consultant who many will remember was such a hit at a recent convention; and Dr. R. M. Slettedahl (yes, Bob Slettedahl's son), professor at the University of Texas at El Paso, counselor and industry consultant on communications and human relations.

Starting in 1923 as a moulding manufacturer, Swan Lake Moulding Co. has served the Klamath Falls. Or., area for over half a century. Completed in 1973. the new Swan Lake Home Center with its seven blacktopped acres includes an up-todate and attractive store with 30,000 sq. ft. of usable sales space and 60,000 sq. ft. of covered storage space.

The first year's operation in this new facility resulted in a 25% increase in over-all business with a lO0% in- crease in cash sales.

Nor will there be lack of entertainment. There will be a special program for the ladies. The salesmen will again sponsor an appreciation cocktail hour. Plus the banquet, with entertainment and dancing, to round off the program.

A bonus side-trip is planned for all who are iaterested in seeing and learning about the fabulous Berkeley Pit, now being developed by Anaconda in Butte.

New associate member representatives for the year include the following: Boise-Cascade Corp., Spokane, Steve Dolan; Dutch Boy Paints, Jack Morrie, Billings; C.B. Ruff, Inc. Denver, Bob Love, Great Falls; R.D. Riley Lumber Co., Kalispell, Rick Riley; S & W Distribution Yard, Darby, Don Downing; Spokane Hardware Supply, Inc., Spokane. Glenn Morck; Wilhold Glues, Inc., Santa Fe Springs, Ca., C. W. ComegYs; E. R. Young Co., Inc,, Missoula, DarYl Haider, mgr.

This outstanding new facilitY is a fine tribute to Alfred D. Collier, founder of the firm, Fred Ehlers, Don Ferguson, Fred Ehlers, Jr., and its manY other long-time personnel.

Industry and association activities have always been strongly supported by them. Mr. Collier was president of the association in 1937 and has continued to show a keen interest in its progress and welfare. Fred Ehler has served as a WBMA district director and Don Ferguson is currently director for Klamath Falls District.

Three Steps To Recession Survival:

(l) Sharpenyour selling effort. Turn your order takers into salesmen. Use old fashioned ProsPecting.

(2) Cut every frill and exPense that does not impair oPerating efficiency. Make your employees cost conscious about little things as well as big ones.

(3) Reduce your income tax to retain more of your profit. This step is easy-use WBMA's small Business Tax Control service at just $36 for a year's subscription. Order now and start saving tax dollars in a few days.