Cultured marble now no. I in home bath remodeling market

Cultured marble will caPture more than 50Vo of the anticiPated eight million residential bathroom remodeling vanity top installations in 1975, the first time that the industry has reached this position of market dominance.

The Cultured Marble Institute predicts that close to 4.5 million cultured marble vanity tops will be installed this year. Industry-wide projections show cultured marble has become the most PoPular bathroom lavatory vanitY toP material sold in the home remodeling field.

With new housing down and mortgage money exPensive, more people are upgrading their present homes. The industry anticiPates a continued upswing of remodeling, since skilled labor and materials are both available. Bathroom projects rank high. Complete bathroom remodeling plus new full and halfbath installations will account for over 3 million home renovation jobs alone, according to Projections.

An additional 5 million housing units will undergo varying degrees of bathroom refurbishing and uPgrading which will include replacement or installations of new bathroom lavatory vanity toPs.

Vanity tops have become the most popular product for upgrading the appearance of tire batnroom, explains the Cultured Marble Institute. They are attractive to home remodelers and owners alike because of their beauty of aPPearance, wide variety of available colors, styles and sizes, durability and economy.

The products are fabricated from finely pulverized natural stone bonded together with tough, resilient polyester resins and precisely molded into many shaPes and styles of vanity tops. Tops are produced primarily as complete fixtures combining both counter tops and wash basins in one single unit. These one-piece molded units are complete and ready to install by adding faucets and spouts and connecting to plumbing pipes. Single unit fabrication combined with damage resistant durability makes installation and maintenance simPle at competitive retail or remodeler prices.

Story at a Glance

Gultured marble is now the most popular vanity toP material in the home remodeling field ..,. more than 4.5 million cultured marble vanity tops are expected to be installed in '75 , . both builders and d-i-yers value its ease of installation.

The Institute points to increases in product unit and dollar sales anticipated by industry surveys. Increasing consumer preference for cultured marble lavatory toPs is based on what the Institute considers proven advantages over competitive traditional products. The wide scope of luxurious color available plus the complete selection of bowl and vanity top styles and shapes favorably influence choice. Priced below many competitive products, cultured marble is regarded as a high value product by consumers. It s ease of installation by both professionals and do-it-yourselfers are benefits also accounting for increasing product sales.