B. E. Opens No.39

THE 39th Builders Emporium in the chain of popular do-it-yourself hardware-home improvement ptores, has opened in Redwood City, Ca. It is the second one for the north. ern part oI the West's most populous state,

Slory ot o Glonce

One of the West's mosl oggressive merchondisers, Builders Emporium, opens its 39th unil . much hooplo feqtures opening ol 1O,800 sq. ft. store.

In an informal "Board Sawing" ceremony, Everett E. Yount, president of the company, was accompanied by other BE executives, management and personnelo along with local civic dignitaries and representatives of the business community and Chamber of Commerce.

'oThis store, with 40,800 sq. ft. under roof and hundreds of off-street parking and loading spaces surrounding it, is typical of the Builders Emporium stores in communities throughout the state," said Yount.

During the first weeks of the new stores' opening, the Builders Emporium chain is featuring special ilCEttEllT detail work is evident in displays. Even mundane items for bathroom cleaning (tod get TLC in their arrangement, placF ment, etc. Signing for paints (lower photo) is twecolor, easily read, features price and grand opening specials. prices in all of the many departrnents devoted to paints, hardware, plumbing and electrical supplies, housewares and pet care supplieso sporting goods, items for automotive maintenance, gardening and landscaping necessities, items for pool and patio, and even patio furnishings. There are sections for lumbero unfinished furniture, small applianceso fireplace screens and equipment, and literally thousands of power and hand tools.

Vp. - operations Ted Scott, announced the appointments of Bill Binion as manager of the new unit, and of Jim Sandler and Art Espinosa as assistant managers.

Builders Emporium has earned the reputation as a leader, innovator and pioneer in its area of retailing during its more than 27 years of continuous growth.

Buyers from their administrative headquarters executive stafi in Whittier, Ca., scour the world for the newest in merchandise and exert their advantage of buying power to bring items to the 39 stores at very competitive prices.

The chain offers its own credit card charges and honors both BankAmericard and Master Charge.

As the Redwood City store gets under way, customers were greeted by attractive BE hostesses giving away free yardsticks, candy and balloons. Trix the Clown amused tle children with his balloon figures and slight of hand tricks.

During the Grand Celebration, there were twice daily drawings for major free prizes. Customers filled out entry blanks while they were in the store and did not need be present to win prizes.

A division of Vornado. Inc. (I{YSE), Builders Emporium style itself as "The Largest Original Do-It. Yourself Hardware Chain in the Na" tion. and America's Favorite Haril' ware Stores.tt