IIow is lnur planning corntng fo, May's Ilome l*Provement 'imc bromotion?

Family Weekly Magazine's May 6 issue will be a Home ImProvement Time issue and will appear in 286 newspapers nation-wide. In addition to this national magazine insert, it is expected that most of these newspapers will also carry a 24 page local Home Improvement Time supplement. More than 750 newspapers in other cities have requested the local "Home Improvement Time" newsPaper suP' plement for a special section in May.

Story si d Glonce

How to tie in with ihe mossive, Moy Home lmprovement Time Progrom sponsored by monufocturers ond ossociotions involved in home improvemenl products ond services more thon 30 million will reqd obout H.l.T. in consumer ond trqde publicotions.

Hundreds of Mayors and Governors will proclaim May as Home Improvement Month and their community will join together with local businessmen, civic organizations, financial institutions, schools etc. to plan a community May Home Improvement Time observance. A remodeled home creates a better community and an improved community program is available by writing Home Improvement Time, P.O. Box I02, Carnegie, Pa. 15106 and enclosing $3 to cover postage and handling.

Dealers and contractor-builders ev-

Terywhere should identify themselves with this massive national promotion program to take advantage of the desire for home improvement that this program will create.

In addition to creating a focalpoint promotion theme for these publica' tions during May Home ImProvement Month, many direct tie-in sales aids are available to dealers and contractor-builders.

A 24 page booklet, "How to Par' ticipate in H orne I mprooement T ime," contains a check list of participation ideas for: allied associations with a membership interest in home im' provement, appliance dealers, build' ing material distributors, building material dealers and improvement home centers, remodeling contractor' builders, financial institutions, government. hardware wholesalers and dealers. kitchen-bathroom dealers, plumbing heating & air conditioning contractors and utilities. The booklet is free.

A new 24 page full color brochure has been produced for 1973. This year there is a do-it-yourself version for building material dealers and home improvement centers. A separate version for remodeling contractor-builders is designed to sell remodeling projects. Both versions carry an imprint space on the front cover and the back is blank for a full page personalized ad. They are available with imprint or plain for local imprinting. A free sample copy is available by writing Home lmprovement Time, P.O. Box 102, Carnegie, Pa. 15106.

Bico-Kinzuo is o port of the ropidly growing Inlond Empire of Woshington ond-Oregon. We ore bqsed in Omok, Woshington, ond serve os the mqrketing qrm for Biles-Colemon Lumber Compony ond Kinzuo Cor-' porolion. However, whqt we do is more importont thon whqt we ore. We sell lumber, plywood ond pre-cul wood ports. And we ship to lumber wholesqlers ond deqlers in every port of the Uniied Stotes. Bico-Kinzuo sells for the following plonts:

8 gow mllls producing over 30 million boqrd feet of kiln-dried fir ond lqrch dimension qnd ponderoso pine boqrdc per month.

I new plywood mlll producing I0 million feet of fir plywood sheofhing per month on %" bosis.

2 custom wood ports Plonts mochining 3 million boord feet of ponderosq pine componentr per monlh.

Bico-Kinzuo pretty well identifies who we orei however, the nome con be quite o mouthful. So mosf of our good cuslomers refer to us simply qs B/K. Toke your choice. Coll us whot you like -"Bico-Kinzuo" or "B/K', we'll respond immediotely. Our business is serving your wood product needs. For direct order oction coll B/K sofes in Omok, Woshington, (509) 826-00,U.