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News An Wews

llur eoe McBRIEN

ll executive vice ll president of the ll Lumber Merchonts ll Associotion of ll Nortt ern Colifornio

TT HARDLY seems possible that another year has passed and I it i. asain time for another LMA convention. But the work in progress and the activity involved certainly eliminates all doubts.

Convention

ln.rt-"" itmilton

K'ott and his assistant Charlie Cross have been hard at work for many months in planning the 27th annual to be held April 23-25 at the Mark Thomas Inn, MontereY. TheY have put together a program-both social and business-which should appeal to all members and their ;vtu*.*

Much has been said over the years about WE want yo-u. for our LMA conventions. Naturally, not all of the upcoming LMA convention, Bob McBrien urges comments have been glowing' But- I can in this month's column. report to you in complete honesty that the most recent LMA conventions have been the best ever and have helped to establish a formula which benefits all who attend'

We all realize that too often we get too close to the forest to see the trees. Getting away from the home office for a few days and fraternizing witf, dealers and manufacturers gives us not only a refreshing e"perience, but it also gives us an opportunity to 'otalk shop" with people who can be of great help to us as individuals. * {- *

So many times the comment has been made to me and others' 'oBoy, thai one idea alone was worth the time involved'" Or "Harry gave me the answer to a problem that has been bothering me for months and it didnt cost*me a dime."

Convention-going is a two'way street. Most convention speakers will quickly tell you they gain as much knowledge "listening" -at a convention as they do anyplace else. People for some reason let their hair down and put the cards on the table and don't beat around the bush trying to*hide facts. *

And that's the way we want the LMA convention to be. All the {acts on the table. Air your problems with your fellow dealers. Ask them for answers. They'll turn the table on you, too. But this is healthy and it's one of the true values of belonging to any association. * {- *

Why do I make these comments? You should know me by now. As the TV message for "Dodge W'ants You" says, '.LMA Wants YOU," too. At the Mark Thomas Inn, Monterey, April 23-25' Plan to be there. It's one of the best help'yourself opportunities of the yearl * * *

I would be remiss if I didn't add to my previous comments on the LMA dealer training program now underway throughout northern California. It's being accepted with some of the most flattering comments possible. But the real thrill is to see how each dealer employee takes a se*cond foot< a1 himself and his job.

This program puts it right on the line. The only way to improve a business is to improve the people who operate it. And when each of us can look directly in the mirror and find considerable room for improvement-then we are making real progress.

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