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H()W CAN Y(]U PENETRATE THIS MARKET?

The National Home ImProvement Council exists to aid in the full development of the remodeling industry. Representing all segments of the industrY. builders, lumber dealers, contractors, manufacturers and associations, it encourages home owners to sPend within their means for home improvements as an investment in better living.

HOW D(]ES THE N.H.I.C. W(]RK ?

your door, you benefit directlY from a nationwide program whichpoints to N.H.I.C. members as reliable home improvers.

WHAT CAN IT D(] FOR YOU DIRECTLY ?

What about a home improvement school for your community?

N.H.l.C. has all the details and will help you produce a hard hitting sa les-produci ng event.

As your spohesman...the N.H.I.C. meets with FHA, congressional committees and industry leaders to recommend home imProvement stimulating Programs. As Your educator, it holds management clinics for local businessmen, pointing the waY toward home i-p.ou"tttettt promotions. It publishes remodeling training manuals, reports industry trends with a newsletter, and has distributed 10,000 training courses to remodelers by mail. As Your Public rela' tions counset, it will reach national magazines and countless newspapers with news material and feature stories on the advantages of remodeling. .Plus distribute booklets by individual industries directed at increasing the total home-improvement market.

WHAT CAN BE DONE IN YOUR TRADING AREAS ?

N.H.i.C. can institute a Program which will stimulate remodeling throughout your area. Home improvement schools-..newspaper sections . a Home ImProvement Time. these and manY other Promotions can be outlined bY the National Home ImProvement Council. And with the Home fmprovement Council sticker on

In 1966, dpproxinxatelY $13,000,000,000 was sqent for home modernization.

Sources indicate a $69 billion backlog of modernization exists in the United States, with an additional $16 billion deueloping each ,'ear.

It gives you an oPPortunitY to work with other leading firms on an industry level . and to make more sales and profits accordinglyYou can use the Council as an advisory service to keep abreast of developments. participate in education, publicity, Promotion and public service prcgrams. In short, it is the quickest waY to develoP more sales and profits in the home improvement business.

H()W CAN YOU LEARN MORE ABOUT THE N.H.I.C.?

FilI out the couPon below for further information about the N.H.I.C. and Your free coPY of "The National Home ImProvement Council and What it Means to You!"

Alcan Aluminum Corporation

Alcoa Building Products, Inc.

American Gas Association

American Plywood Association

Andersen CorPoration

Arrow Metal Products Corporation

AsohaltandVinvl Asbestos Tile Institute

Certain-teed Products Corporation

DiamondNational CorPoration

Electric HeatingAssociation, Inc.

Evans Products CompanY

TheFlintkote ComPanY

Forest Fiber Products ComPanY

Formica Corooration

Gas Applianie Manufacturers Association

Georeia-Pacif ic CorPoration ilomi tmorovementMarketing Consultants, lnc'

Hous€ Beautif ul Magazine

Investors Syndicate Credit Corporation

Lear Siegler, Inc.

Masonite Corooration

Montgomery Ward & ComPanY

National GvDsum comPanY rl"iionat t-irmber & Btiilding Material Dealers Association

Owens-Corning Fiberglas Corporatron

The Philip Carey Manufacturing company

TheRuberoid Company

Rusco Industries, lnc.

Sears, Roebuck & ComPanY lJnitedStates Gypsum GomPanY

United States Plywood Corporation

U.S.Savings& Loan League

Westinghouse Electric Corporation

Weyerhaeuser ComPanY

Whirloool Corporation

Wood Conversion ComPanY

Nationat Home lmprovement Council, Inc.

11 East44th Street, NewYork, N.Y.10017

Gentlemeh: Please send me additional information on how I can capture my share of the upcoming $14 billion home improvement market.

Name,,-

Address

Humboldt Club Presentotion

Humbolt Hoo-Hoo Club 63 hosted 55 railroad representatives from Seattle to Los Angeles recently in Eureka, Calif. Thirty railroads from throughout the nation were represented.

One hundred and fifty saw A. F. o'Bud" Peterson of Georgia-Pacific, Samoa, honored for '6outstanding leadership as club president fior 1964-66." Presentation was by Dave Davis, Ramses 48, of Van De Nor Lumber Sales. Jim McArthur of Georgia-Pacific was meeting chairman.

Arizonq Modernimtion Show

Home Modernization and all that goes with it is the theme of the Arizona Home Beautiful Show being held in Phoenix, March 30-April 2.

According to Frank Davis of the Arizona dealer's association, ?4 percent of Phoenix homes are five years old . . prime candidates for remodeling. Two years ago, $35 million was spent on improve. ments according to building permit fig. ures. Adding in the total market, observers foresee a $60 million market this year.

Rep. Clousen's Pqrk Plsn

The Redwoods-to-the-Sea Park and Seashore plan proposed by Rep. Don Clausen (R-Calif.) has been explained by Representative Clausen as being a 53,000-acre nation redwood park and seashore which would combine 25,000 acres of primeval forest with 50 miles of ocean frontage in ncrthwest California, and would "make jobs, not take them.'

He said that most of the outstanding examples of old growth redwoods are now preserved in 142,000 acres of government parks. He estimated that his concept would cost about half the administration's $55 million plan and less than a quarter of the $I50- to $20O-million package proposed by tlle Sierra Club. He asked the lumbermen to pooperate in supporting his proposal.