Retailer's millwork idea room

aIWNER Darrell Moss believes the new, innovative Vshowroom for cabinetry, windows, doors and moulding he recently opened at Moss Lumber, Redding, Ca., is the finest around, setting a new standard for showroom design.

Occupying approximately 2,5A0 sq. ft. of floo space, the showroom, which is adjacent to the retail hardware store and contractor sales area, attracts building professionals and homeowners alike. Separate areas arc entirely devoted to cabinetry, windows, exterior doors and interior doors.

Doors are displayed as completely finished operating units, each installed with different hardware and moulding trea[nents. Buyers can open, close and walk through txe displays. The realistic settings allow a customer to visualize how a product will look when it is installed in his home.

"We aren't just showing people products," said Moss. "This is an idea room where people can see and touch different choices. It's my baby and I'm sure proud of it."

Moss also has locations in Chico, Art Weems, manager;

Clovis, Ted Gavrilis, manager, and Rancho Cordova, pat Jaffuel, nunager.

The company has been serving the building community and homeowners since 1976. Customer mix is 85%

Story at a Glance

Cabinetry, window, door and moulding showroom lets customers see, touch and try ... 2,500 sq. ft. area demonstrates finish and hardware options.

builderVremodelers, 5Vo d-i-y and tlVo connerciaVindustrial. The company has revenues in the $20 million range and was ranked 260th on the 1993 Giants list.