\Ib know cedff period. Anyquestions?

ot a question about Western Red Cedar? Ask us. We've got the answer. We're cedar experts. Our job is to help you buy and sell cedar. And to tell your customers about cedar's many advantages. We're the Western Red Cedar lumber Association, a group of manufacfurers dedicated to producing cedar products of the highest quatity. We back our members' products with field staffin the west, midwest and northeast. They'll be pleased to provide complimentary cedar seminars for you and your customers.

So if you've got a question about Western Red Cedar, give us a call. Ask us about sources for small volume and custom orders, mixed loads, specialty beams, timbers, or an)'thing else you'd like to know about cedar. Please write, phone or fax for a free literature/video list and a copy of 'Sales Guide to Cedar.'

Erlc Ralnes and Joyce Rcs were named Employees of the Year at Knoll Lumber and Hardware, Woodinville, Wa.

Individual store winners: Rtch Schalo, Monroe; Chance Botts, Mill Creek; Jamle Van Eyk and Doug Ratph, Snohomish; Dave Wellg Woodinville; Ken Cradduck and Alvlna Ettls. Kenmore; Dave and Sherry Jory, Discount Lumber, Marysville, Wa. Jerry Mayer joined Mill Creek in counter sales. Chrls Davls is asst. mgr., replacing Cralg Lang, now in store merchandising. New are Doug Andrews, conEactor sales, Kenmore, and Joel Schalq yardman, Snobomish.

Shella Rooney has joined the California Forest Products Commission as communications director.

Paul V[ard, Ward Forest Products, Morgan Hill, Ca., and family celebrated Christmas aboard the Nordic Prince cruising the Mexican Riviera.

Laura Dlamond is now American Wood Preservers Institute mgr.-public affairs.

Robert M. Nelman, founder, NeimanReed Lumber City, Van Nuys, Ca., received the area's annual lifetime achievement award for volunteerism.

Clnda Hartman Jones is tbe new American Wood Council dircctor of mktg.

Domlnlc Gammlero, pres., Norbord Industries, was elected to the American Plywood Association board of hustees.

Karen Prlm is now national accounts mktg. mgr. at Weyerhaeuser, Tacoma, Wa.

Murl Fast, owner, Barr Lumber Co., Ios Alamitos, Ca., was honored as Americana Citizen of tbe Year by Cypress College.

Robert S. "Bobt'Potter is now Plywood Research Foundation v.p. & gen. mgr.

Robert Johnson has been promoted to v.p.-information services at Cotter & Co. Don Lange is now national member developmentmgr.

Tom Lovllen has been promoted to Northeast Or. regional mgr. for Boise Cascade, replacing Bob Wllson, who has retired after 28 years with the co. Jlm Sterrett is now gen. sales mgr.lumber & plywood; Mark Rees and Jlm Peple, lumber sales mgrs., and Tom Shew, export lumber sales mgr.

Mike Mordell is new to purchasing at Universal Far West, Woodburn, Or. Danlel M. Yeley has joined Universal Forest Products as mgr. of training for sales & production procedures.

Jack Harbln is new to Pacific Lumber & Shipping, Seattle, Wa

Barbara Mayglnnes, ceo, Performance Coatings Inc., Lftiah, Ca., was named pres. of tbe Rare Conifer Foundation.

Orvllle Chedester, Stockton Wbolesale Lumber Co., is back in Stockton, Ca., after a tip to Duluth, Mn., enjoying an 80'below zero wind chill factor.

Rocs Muxworthy is new to sales at Oregon-Washington Forest Products, Kirkland. Wa.

Scott Agnew has joined the inside sales force at Terry Lurnber, Venurrq CaBrenda Bey has joined Snavely Forest Products, Denver, Co. Kelly Marshall has left the co.

Culley Mtlls is now handling sales for Inchelium Treated Wood Products' Inchelium. Wa.

Betty Foster has joined Tali-Pak, Hopland, Ca., in sales.

Lee Nobman. Golden State Lumber, San Rafael, Ca., recentlY climbed Mount Everest.

Doug Trager has joined the sales team 8t Fremont Forest Products, Whittier, Ca.

Scott ReckamP is a new retail sales rep at Fullmer LumberCo., Donald, Or.

Dave Rupp is new to national account services at Hickson, tr'rank Pacheco, Stark Lumber, Denver, Co., was elected pres. of W.O.O.D., Inc., succeeding Allce WooleY, Barnetr Lumber. Also nanred: ges.-elect Gary Dorchlnez, Wbolesale Pine hoducts; sec./treas. Dlck Wlggtns, Hast Lumber Co.. and board members Jlm Adams, Chase Lumber Co.; Doug Lowers, Economy Building Materials; Kevln Seward, MacMillan Bloedel.

Mac Ryerse, Potlatch Corp., Spokane' Wa., is asst sales mgr.-panel products.

C. Frank Stewart was named Western Wood Products Association director of field services. Thomas Hanneman is director-quality standards, replacing retiring Blll Hlll. Ronald Peterson is asst. director-quality standards, and Thomas Love, Inland regional director-quality standards. Ron \illlson' Ochoco Lumber Co., hineville, Or., is special export committee chaimtan.

Mason Mannlng, Sr., OlYmPic Structures, Olympia, Wa., was named to the Wood Truss Council of America board.

Benrle Dunn, mgr., Home Depot, Tustin, Ca., recently appeared on the tv talk sbow Live in LA., where he won a date witb the bosl Cyndy GarveY, during a parody of The Dating Gane.

Phyllls Steen is the new director of employee cultural programs at MungusFungus Forest Products, Climax, Nv., according to owners Hugh Mungus and Freddy Fungus

Chains Gaining Market Share

Overall, independent stores are steadily losing ground to superstore chains like Home Depot and Builders square, but sorne storcs are successfully figbting back.

, The most profitable Orchard Sup- ply outlet is located across the street from a Home Depot, notes financial analyst Bo Cheadle.

The San Jose, Ca., chain of 40 stores gives customefs what Home Depot doesnt - service and a stock of specialty items, he adds. "If you break a lamp, Home Depot will sell you a new larnp, but Orchard will sell you a ptrt !o fix it."

The National Retail Hardware Association shows the top 25 chains have grabbed abutSVo more of the market over the past five years. They now account for close to 307o of the $116 billion U.S. hardware retail market.

"Growth is the name of the gane," said Builders Square spokeswoman Marilyn McDougal, discussing the 100,000 sq. ft. plus outlets and rrassive inventories. "It's progriess."

"Smaller stores wont have a chance against these big marketers unless they find a niche and service the hell out of iL" Cheadle said.

He added companies like Home Depot are growing by giving consumers super low prices and a huge selection. "If you go in for a gallon of paint, you will leave not only with it, but with a brush, tape and stuff to clean up with."

He advised independent operators to compete against the superstores by giving customers what the chain stoes don't - a sales force that lnows what it is selling and a stock of specialty items.

Lumberman Bleile Retires

Long-time Sacramento, Ca., lumber salesnun Earl K. Bleile has retired.

He began his career in 1939 working summers in the planing mill at Westfir Lumber Co., Westfir, Or., where his father was sales manager. After serving in the Air Force during WWII and graduating ftom Oregon Sate University, he moved to Northern California and joined Sterling Lumber Co., and later Superior Lumber Sales.

With his father, Earl M. Bleile, retired sales mgr. for Roseburg Lumber Co., he operated Earl Bleile Forest Products through the 1960s. He also worked for R.F. Nilftel Lumber, DG Shelter Products, Dier Lumber Co. and, since 1991, Waldron Forast products, Sacftlmento.

136 Attend Seminar In Denver

Lumber, panel products, engineered wood products, wood dqsign and code considerations, metrication and wood bridge cmstruction were reviewed at a V/ood Products Promotion Council seminr in Denver, Co.

American Forest & Paper Association, American Plywood Association and Southem Forest Products Association representatives conducted the allday session for 136 architects and engineers early in December.

FibreForm Busy Overseas

FibreFonn Wood Products and Andinos S.A. (Chile) have fonned a new company, FibreFonn Andinos Corp., Los Angeles, Ca., to provide marketing for Chilean pine exports.

FibreFonn also plans a new stateof-the-art moulding and millwork manufacturing plant on its 35 acre site in New Zealand. A joint venture millwork plant in South Australia will be unveiled in June.

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