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Home Center Merchant

(Continued from Page 31) the retailer's objectives, the newspaper can help with better ad locations, inore classic ad layous. more excitine Wpe face selections, and the overall'dlvelopment of a "retail" image.

Some store managers are surPrised to find ttrat the newspapers also have available comprehensive market studies, projecting sales by product categoriea orSIC's, parking lot studies that show shopping patterns and interview and focus group surveys that can tell a store how the consumer compares them to competition. It's not bnly the big city paper that can supply thii input. Even some of the rural newspapers maintain excellent research departmentsand most of the data is avlilable-free. Ask 'em!

Northwest News

(Continued from Page 27) assigned the highest rated classification reprEsenting any part of their work.

(21 To Give a Gift:

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Enter your name and address above and your reclplent's name and address below.

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SAIF Corp. has an exceptlon to the above rule as follows: The payroll of an individual employee maY be divided and allocated to more than one classification provided the entries on the original reCords of the insured disclose an allocation of each such individual employee's payroll. An estimated or Dercentage allocation of payroll is no^t permitteid. A practical exampte: An employee driving a truck for part of a day and working in the retail store section of the operation for the rest of the day would have to be reported at the truck driving rate. But iT that same employee drives a truck on Monday and works in the store on Tuesday, the retail store rate can be reported for his PaY on Tuesday. How-ever, a record must be kePt to-substantiate such allocation of this employee's pay and duties.

Merchandising Tips

Please give us 5 weeks' notice. Altach your magazlne label hen; print your new address above in section 1. (lf you have a questlon about your subscription, be sure to send us your label with Your letter.)

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4500 Clmpur Dr., SullclSq Ncwport Beach-Gr. 92060 o14)549.Eit93

(Continued from Page 13) mas, set up a trim-a-home shoP, an outdoor living shop for summer and so on.

Have a sidewalk or Parking lot sale. Truckload promotions create excitement and the urge to buY.

Try for community-related Promotions. Offer a table and sPace for organizations needing !o sigq uP volunteers tor communlty proJecls. Allow youth organizations to sell calenda*, cookies, or other Products in front of your store. Sponsor an athletic team or youth organization.

Roofing, Siding Sales Slow

The market for residential roofing products is forecast to grow at a ZVo annual rate over the current decade. while siding materials remain flat.

Manufacturers' sales of roofing for new and renovated homes will advance from an estimated $2.05 billion in 1980 to $2.5 billion by 1990 (in constant 1979 dollars). At the same time, sales of residential siding will ease downward from $1.85 billion to $1.83 billion, a marketing research study by Frost & Sullivan, Inc. projects.

Both markets will be adversely affected by the anticipated decreaie in average annual housing starts, along with current trends to smaller dwellings and common wall homes. For relief, manufacturers and contractors will instead have to rely upon a projected upswing in renovation activity. Indeed. where renovations accounted for 48Vo of the roofing market in 1980, they'll amount to 63Vo by 1990. In siding, the share is expected to climb ftom 56Vo to 63Vo.

Among roofing materials, asphalt shingles will remain the dominant factor, but will experience a decline in market share from 77Vo to 70Vo as other products advance at faster clips. With rising petroleum prices potentially eroding price advantage, sales of asphalt shingles are seen increasing just 1.1% annually.

In contrast, promotional efforts and moves to reduce labor costs could propel tile sales even beyond the projected 5.5Vo annual increments.

Annual growth in wood shingles is put at 5Vo, propelled chiefly by promotion of labor-saving multiple-shingle panels, as well as anticipated stides in fire resistance.

Sales of built-up roofing will escalate 47o awnally, the study estimates, benefitting primarily from growth in multi-family and cornmonwall dwellinss.

Shifts in i'roduct specifications will be considerably more evident in the siding market. Most significant is the anticipated drop in aluminum siding from the present 4O%-plus share to about 307o by 1990. Aluminum's loss has been vinyl's gain. Having attained approxi.mat^e^ price parity with aluminum and offering some inherent advantages, vinyl is forecast to increase about 5.5Vo annually through 1985 and then level off to l%o per year for the balance of the decade. With that. it will become the leadins factor in the market.

-the third major siding category, hardboard/plywood is seen increas- ing about 2.5Vo annually, buoyed by advantages in labor, shipping and initial cost.

Wood shingles/shakes are expecled to build upon their modest base with 6Vo annual gains, benefitting from developments in fue retardants and finishes.

Wood planking, still a slight faclor in new-home siding, will see its share dwindle further as sales slip 5% annually.

Asbestos cement or mineral siding should be phased out by 1985, save for occasional repairs, the study predicts.

Remember this One?

In 1976 an energy savings study labeled the Arkansas Story had an impact on the industry when it credited 2 x 6 studs and R-19 insulation batts with remarkable energy savings.

An instant increase in demand for 2 x 6 suds later died when it became apparent 2 x 6s required special size door jambs and window sills with increased costs.

Builders chose to add insulated sheathing to achieve a R-19 rating with conventional 2 x 4 construction.

Deckote is a watemroof, skid-resisunt coatihg for wood, concrete, asphalt and fiberglass.

Deckote adheres without m!!ing, blistering,, F€gqng, cnangngcolor or leahnq,,r?ter. Ancl lasts longeith,an conventional decl paint.

Deckote apples easilv with a rollef and clearis uo with soaD and water.