tlon Co.e lnc. talres prlde In umber; lnco on thelr lumber lndustr.y of the Uest

His secorxJ loccrtion wos o fwoacre porcel In Etiwondo, ,.which hod on oh Pocific Etechb Roilwoy SXolion, This sto- become their ffice. We ot Son Antonio Risid pole Con;lion Co. were oble to construcf struoge-buildings ot cost ond delcry which kept them servicing-lheir witho.rt cny interrupfion.

During the following six yeors, with continued suponrt of eir suppliers ond cusfomers, they exponded their producl twoqcre site ond purchosed thelr pr+

The post ten yeors hove not olwoys been srnooth for H&M .rt, thonks to their customers, suppliers,- Fresent ond post nployees, ond their philosophy to supfly quolity products

"i#flttJ"tleir

service ond fheir integrity, this fenth onnivasory irecome

MIKE ESPOSfTO

Son Antonio Rigid Pote Cqnsrucfion fr., lnc,

Vendor Aid Sparks Sale

A recent weekend sale at Learned Lumber, Hermosa Beach, Ca., earned such an overwhelming response that the mid-month promotion was extended.

A combination of newspaper and radio advertising, a coupon offering, and vendor assistance from Simpson

Building Supply Co.'s Los Angeles distribution center supplied the formula for their fust major promotion sale of this type. They took advantage of a Simpson cooperative advertising program which featured redwood lumber, Realwood Paneling and International Doors. A coupon offering of Simpson's Book of Couldl

Book of lVood, a collection of Plans for redwood projects, also Proved popular.

'

Ttre firm, founded in 1924 by George Learned, has held few sales of any type. Dick lrarned took over from his father in 1948 and now owns this store and distribution yard in El Segundo, Co., with sons Mike and Rick. When Simpson Building Supply sales rep Tom Cowart Presented his idea of a sale, they agreed to try it.

Six months of planning paid off. Within the first two hours, most of the redwood decking material had been sold. Half of the International Doors were sold by the second daY. The store hadn't been oPen on a Sunday since the early 1970s, when an experimental seven-daY week proved to be unprofitable. During the first weekend of this sale, they kept open on Sunday with excellent results. Compared with the firm's experience on normal weekends. sales increased 507o.

RECEI|T SALE at Learned Lumber, Hermosa Beach, Ca., found customers browsino throuoh Simpson lnternational Doors an-d readiig up bn literature provided by Simpson.

Simpson Building Supply sales staff members Cowirt, Pal iaylor, Ray McKendrick, Steve Dart- and Jon Sivers contributed their product knowledge to an increased redwood and door sales effort.

HARDWARE & ELECTRONICS

(Continued from page 22) tion of control procedures needed. Eventually, the association will act as a 'service center' with on line application to stores, which is saying actually that all successful stores within five years will be required to have such merchandising control programs to survive in the anticipated business climate.

In summary, the retail hardware/ home center business in the basic store with a 40,000 unit inventorv can no longer "eye ball" or "seaf of your pants" operate. Like the airplane they have left the era of open cockpit and propeller, and possibly have passed the jet age. Fortunately there is available knowledge. available professionalism and available leadership to aid them.

Trade Regulations for Dealers

Building material dealers now musl comply with the provisions of the Staff Compliance Guidelines issued by the Federal Trade Commission to aid in interpretation and compliance with the trade regulation rule on labeli1S and advertising of home insulatlon.

Although provisions are now applicable, the enforcement action is not recommended against those who deplete unlabeled or improperly labeled inventory. However, dealers are warned to not accept or sell insulation delivered after thd effective date of the ruling (Sept. 29, 1980) if it violates the labeling requirements.

James M. Goldberg, general counsel to the National Lumber and Building Material Dealers Association, cautions dealers that thev should contact their insulation suppliers and assure themselves that the products being delivered are in compliance with the applicable FTC rules and that the suppliers will hold the dealers harmless from any liability for the sale of improperly labeled product.

Insulation manufacturers must now provide retailers and installers with fact sheets for their products. These must then be made available to consumers prior to sale. If the manufac- turer fails to supply such sheets or supplies ones which do not meet requirements, they are the ones in violation of the rule. Retailers, however, are advised to not sell the product until acceptable fact sheets are provided.

Individual fact sheets may be provided to consumers or they may be made available in a loose-leaf binder system available in a central location. Fact sheets may be made available in any manner as long as customers are likely to notice them. Recommendations are for prominent siens in areas displaying insulation witli' more than one sign if necessary.

Insulation advertisins directed at the consumer also must"meet the disclosure requirements of the rule if the advertising is for a specific insulation product. Advertising promoting insulation for energy conservation without naming a product is exempt from the rule.

Black Bart Inducts 19

Black Bart Hoo-Hoo, Ukiah, Ca., inducted 19 new members at a dinner meeting at the Manor Inn.

Roy Nielsen was chairman of the meeting which was attended by more than 50 people.

Seruing the lumber, building manrials and home improvement markets in 13 Westem Sars - Since 1922