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predicting depression. He follows the son's advice and prepares for slack business by cutting supply orders ancl advertising. Alnrost overnight his sales lirll and he realizes that his son is right. They are headed for a clepression.

This ginrntick to keep enrployees thinking positively nrust be working, because according to the top brass at Virginia llardwood, business is great.

ATIRACTIUE A00lTl0ll located at the front 0f the Lodi Lumber Co., Lodi, Ca., will house a showr00m of merchandise for the contractor, homeowner and do-it-vourselfer. Con-

Lodi Firm Adds Showroom

Construction ol'a 7.800 so. it. central showroonr at Locli Lunrber Co.. Inc.. Lorli. C ir.. is rrclring conrpletion. The aclclition will be a showcase of rettil nrerchanclise for the contractor, honreowner arrcl doi t -yo u rsel fe r.

Already in operltion arc t\\'o warehouses offering coverecl storage space, convenicnt loacling area, structi0n by Howard Elkins Corp. is nearing completion. Warehouse and saw shop are behind new showroom. ancl access to a rail spur. A coverecl saw shop of 30'x40' arrcl a black-to1r parking lot with sptcc lor 40 r'chicles conrplete the operation housed orr 4.6 acres. Post f-rarre conslruction was hanclled by the Ilon,irrcl Elkins Corp., Locketorcl. Ca. Richarcl F. Evans ancl Stanlc'1' [). Foster are the prirrcipal owrrcrs of' Lodi Lr.rnrber Co. [)ennis Sinrs is llanager, irncl Norrrrarr Flectchcr. assrslanI nranager.

L00KlNG UP from a blueprint is ltopl Stan Foster. the man who runs Lodi Lumber Co. He is seen llower photol on the lef t along with Howard Elkins, whose company built the facility, at last summer's groundbreaking.

For The Home Building Trade

This combination teaman ldaco Rip Saw with an ldaco Texturing Attachmentallows simultaneous riDping and roughing in one operation to give the finish effect so popular in modern constructio4. lt eliminates the necessity for re-sawing and adds the savings to your production profits. Why not inquire about it today?

New Mt. States Executive

Frederick C. Caruso. a Denver association executive and governnrent relations specialist, has been nanred executive secretary of the Mountain States Lunrber Dealers Association. He succeeds Kent Moxey of Littleton.

wide water user association. for the past four years.

Caruso. 38. nroved to Denver in late 1975 fronr Washington, D.C., where he had served for two years as director of the state legislative affairs for the Manufactured ljousing Institute, a national trade association of building nranufacturers.

Ile is a certified association executive (CAE), accredited by the Anrerican Society of Association Executives in Washington, D.C.

Caruso is the author of a book entitled, The Challencc al Association Management, and is a graduate ol the University of Montana School of Journalisnr at Missoula. Fle worked for six years in Montana specializing in the nranagenrent of snrall trade associations and professional societies prior to his nrove to Washington, D.C. in 1973.

He is nrarried and resides in Arapahoe County southeast of Denver with his wife. Ellen. and their two daushters.

A three day retail managenreni seminar designed for principals and managers is scheduled for March 3, 4. and 5 at the Executive Tower Inn, Denver, Co. Registration for the class, taught by instructors from the Arnrstrong Cork Co.'s training and development section, is lintited to 30 participants.

A basic nraterials estimating school, two days with hands-onworkshops, will be taught by O.K. Stookesberry, owner-nranager of a retail lumber business and instructor from the University of Denver, on February 25 and 26 at the Airport Marina, Albuquerque, N.M., and March 3 and 4 at the Inn at the Mart, Denver, Co. A previous session was held in Salt Lake City.

He began duties as chief executive officer of the five-state regional trade association on January 2. He had been executive director ol the Colorado Water Congress, a state-

MSLDA Training Schools

The Mountain States Lumber Dealers Association is sponsoring three training schools in their region through March.

Retail selling skills will be enrphasized at a one day workshop for retail sales personnel actively involved in selling building nraterials. Co-sponsored by the ceiling tile division of the Arnrstrong Cork, Co., the class will be taught by their instructors. February sessions are being held in Grand Junction, Pueblo. and Denver, Ccl. On March 11, the workshop will be given at the Hilton Inn, Salt Lake City, Ut. Albuquerque. N.M. was the site of ln earlier nreetins,.