5CI VEARS AGO fromn thc pagcs of

mill and logging operation at Crannell. Ca.

H. P. Dutton. well-known Portland, Or., wholesale lumber man, was a visitor to San Francisco, Ca.

H. J. "Bill" Bailey, sales mgr. of the Saginaw Timber Co., Aberdeen, Wa., visited San Francisco, Ca., recently making the Bay City his first port of call on his annual tour of the company's sales agents throughout the country.

Emil F. Swanson, owner of the Eagle Rock Lumber Co., Eagle Rock. Ca.. held his third annual venison barbecue at his lumber plant. A total of 4l including his friends, customers, and employees sat down to enjoy the meal.

Paul Penberthy, sales mgr., W. E. Cooper Lumber Co., Los Angeles, Ca.. has returned from a five weeks' business trip through the South where he visited the hardwood mills. His trip also included stops at Memphis, Tn., and New Orleans, La., where he called on the hardwood trade. Mrs. Penberthy accompanied him on the tnp.

Maurice Jones and Sid Burt of the Jones Lumber Co., Portland, Or., were recent Los Angeles visitors.

Lewis H. Mills, Tidewater Timber Co.. Portland. Or.. was elected pres. of the Pacific Logging Congress at their annual convention held in Seattle, Wa.

Harry A. Lake, Garden Grove Lumber Co., Garden Grove, Ca., was re-elected pres., E. T. Robie, Auburn Lumber Co., Auburn, Ca., was re-elected v.p. of the Northern district; Walter S. Spicer, Barr Lumber Co., Santa Ana, Ca., was elected v.p. of the Southern district, and W. R. Vanderwood, Fox-Woodsum Lumber Co.. Glendale. Ca.. treas.. at the l0th annual convention of the California Retail Lumbermen's Assn. at the Palace Hotel, San Francisco, Ca.

Guy E. Crow of Tacoma, Wa., mgr. of the Pacific-Atlantic Lumber Corp., was a recent visitor to San Francisco.

Mead Clark and Mrs. Clark of the Mead Clark Lumber Co., Santa Rosa, Ca., recently paid a visit to The Little River Redwood Co.'s saw-

Lester H. Elliot, Valley Lumber Co., Lodi, Ca., pres. of the Central California Lumbermen's Club presided at a recent meeting at the Tracy Inn, Tracy, Ca. George Good, Good Lumber Co., Tracy, made arrangements for the meeting including the serving of Tracy-made ice cream in the form of log sections.

R. H. Tschudy, Tschudy Lumber Co., Kansas City, Kn., stopped in Los Angeles, Ca., for a few days on his way home from a trip to Vancouver, B.C.

Frank Park, Park Lumber Co., La Mesa. Ca.. and Earl McCormick. McCormick Brothers, San Diego, Ca., spent several days in Az. where they visited with Hawk Huey of Phoenix and spent a week hunting.

W. D. Martin. sales msr. for the Stange Lumber Co., Merrill, Wi., hardwood manufacturers, has arrived in Ca. and will spend the winter at Santa Monica.

Austin L. Black, formerly advertising mgr. of the California White & Susar Pine Manufacturers' Assn.. San- Francisco. Ca.. has been named advertising mgr. of the General Paint Corp., San Francisco.

Nils J. Blagen, prominent Northwest lumberman, builder, and contractor, died in Portland, Or., after an illness of several months.

A. A. Kayser, Ca. representative of the West Coast Lumbermen's Assn., with headquarters in Los Angeles, Ca., was in San Francisco, Ca., on association business.

P. C. "Pete" McNevin and C. L. Reynolds of the Pacific Lumber Co., San Francisco, Ca., were in Los Angeles the latter part of the month co-nferrins with ^the company's Southern talifornia representative, A. L. ttGustt Hoover.

B. E. Bryan, gen. mgr. of the Strable Hardwood Co., Oakland, Ca., has returned from a business trip to the Eastern states which occupied about three weeks.

Hyampom Tumber Company

Dry Kiln & Milling Division 23fi) Moore Rd.

(P.O. Box 4754) Redding, Ca. 96001

(916) 243-2814

GRAI{0 (lPEl{ll{G of Louisiana-Pacif ic Corp.'s distribution center in Fremont. Ca.. was attended by more than 250 Northern California retailers, wholesalers and sawmill people. Guest enjoyed a barbeque and toured the 11 acre facility which includes 50.000 so. lt. of covered lumber storage and oflice space. Thom Penner and

John Schick, an L-P v.p., lll swap slories; l2l Al Caldwell, Pete Middlekaufl, Eileen Gallegos and Joanne Silva of the Fremont Stall, and Barbara McCurdy tour office complex; [3] Ron and Karen Farrens with Bill Walsh; l4l John Knepp, Sherry Nelson, Bob Park; l5l trucker Joe Casella; 16l Harold Rodgers makes a point t0 Frank Kin- ney, Jim Kronenberg; (71 Jim DiMatteo; [81 Phil Torres, John Prime behind Paul Ward, Chris Jepsen, Dan Rogers, Bob Roberts and John Kudron, back to camera; l9l Jim Dohertv and Chuck Porro in conversati0n with Barbara Mc0urdy; ll0l Jim Taber and Angelo Mariani.

Tool Safety

(Continued from page 8) hangers, and tool chests. Customers should be advised that everyone in the family should be educated in the proper use of tools.

Safety does not stop with hammers. You can provide safety information for saws, drills, power tools, and ladders. The message of safety can go beyond simple instruction provided by the sales staff. Educational materials are available from the Hand Tools Institute. 331 Madison Ave., New York. N.Y. 10017. It is possible to promote a special week of safety, utilizing your advertising and special promotions. Safety instructions can be posted in your hand tool section. Safety seminars or demonstrations can be staged with the cooperation of your sales reps.

Keep in mind that the person who is able to use tools safely is the person who is going to become more involved in home projects requiring materials and equipment. A safe tool user is a good customer.

Second Term President

Thomas P. Burke. Critiaue Corp., Santee. Ca.. is serving a second term as president of the San Diego Mill Cabinet Association, San Diego, Ca.

Donald D. Paradise, Quality Cabinet & Fixture Co.. is a new member of the board of directors and v.p. Other board members are Morton J. Liebernran, pres., University Casework Systems, Inc., George M. Hart, owner. San Diego Cabinets, and Paul L. Heinr, pres., Architectural Casework Systems.

Seruing the lumber, building materials and home improvement markets in 13 Westem States - Since 1922

(i i N;i oraer oi Cen;i;ii

To start a subscriptlon to The Merchant Magazlne, or to extond your current subscrlptlon, enter your namo and addreSs below' and check the subscriptlon term you prgfer.

Construction Contracts

(Continued from page 81) work was begun. One large project, a $600 million coal-fired power plant being built in lowa. was a major factor in the month's gain.

Total contract value for new construction of all kinds in 1979 surpassed the 1978 total by 401r, reaching a new high of $166.4 billion. "Most of this work. which was started in 1979, will be brought to completion in 1980, sustaining well into the year the current high volume of output of building materials as well as employment on building sites," believes the Dodge econonr ist.

By region, 1979 showed a continuation of the "heavy tilt" of construction demand toward the South and Westa pattern that was characteristic of the entire decade of the 1970s. According to Christie, last year's national gain of 4()lr was the conrposite of double-digit increases in the South (*18V,) and the West (*10()l,). and declines in the Northeast (-8V,) and the Midwest (-12V,). "The severe cutback in nuclear power plant construction throughout the Northeast and Midwest in 1979 heavily influenced the past year's regional conrparisons.

Ceiling Fan Bulletin

A new home ceiling fan 4-p. bulletin is free from Environfan Systems Inc., 730 Young St., Box 10, Buffalo, N.Y. 14223.

Productivity Assist

A new report, Productivity Starts at the President's Desk, is free for a self-addressed, stamped envelope to Independent Business Report,' Box 159, Akron Oh. 44309.

High Style Doors

A color brochure of new Classical Glass International Doorline is available fiee from Simpson Timber Co.

Inserts Updated

Revised insert catalos is free from Rensen Producrs. 6307 E. 18 Mile Rd., Sterling Heights, Mi. 48078.

Built-Up Roof Manual

The 1980 manual for built-up roofs is free from J-M Service Center, l60l 23rd St., Denver, Co. 80216.

Ladder Safety

Illustrated 24-p. booklet on ladders and safety rules is free from Patent Scaffofding Co., 2125 Center Ave., Fort Lee, N.J. 07024.

Texture for Concrete

A new color data sheet to explain the Bomacron process for imprinting textures onto concrete is free from Bomanite Corp., 8l Encina Ave., Palo Alto, Ca. 94301.

Rust Protection Profits

Profit in Selling Protection and the Rust-Oleum Industrial Coating Systems Catalog are free from RustOleum Corp., ll Hawthorn Parkway, Vernon Hills, Il, 60061.

Free Reader Service

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660

Please mention issue date and page number so we can process your request faster! Many thanks!

Dealer Directory

Annual Buyers' Guide and Dealer Directory is $75 from the Northeastern Retail Lumbermens Assn., 339 East Ave., Rochester, N.Y.

Home Construction Basics

Residential Construction is available for $17.50 plus $2 postage and handlins from Real Estate Education Co.l 500 N. Dearborn, Chicago, il, 60610.

Flyer Pictures Kitchens

A full-color flyer and an envelope stuffer of built-in kitchen conveniences is free from Haas Cabinet Co., 625 W. Utica St., Sellersburg, In. 47 t'72.

Floor Decorating

Decorating With the Floor in Mind, Tips for Consumers and Remodeling With the Floor in Mind are free from Mannington, Box 30, Salem, N.J. 08079.

Finger-Jointed Lumber

A 4-p. Guide to Finger-Jointed Dimension Lumber is free from Western Wood Products Assn., 1500 Yeon Bldg., Portland, Or. 97204.

Cedar Selection Tips

A free brochure explaining cedar woods, and aromatic cedar closets is from Giles & Kendall, Inc., Box 188, Huntsville. Al. 35804.

Warehouse Training

La Belle cartridge, Pattern of A Winning Warehouse Team, $25 plus shipping charges: order from National Buildine Material Distributors Assn., 55 E. Monroe St., Chicago, Il. 60603.

Underground Housing

The Primer To Earth Sheltered Living, basic information on underground housing, is $3 lrom Underground Homes, 700 Masonic Bldg., Portsmouth. Oh. 15662.

Bevel Siding Uses

Uses of cedar bevel siding are described in a free booklet from Western Red Cedar Lumber Assn., Dept. 661, 1500 Yeon Bldg., Portland, Or. 97204.

Western Wood Booster

The Many Faces of Western Wood, an 8-p. color booklet of non-residential projects, is free from Western Wood Products Assn., Dept. P-551, Yeon Bldg., Portland, Or. 97204.

Glulam Systems

A 40-p. catalog, Glulam Systems, is from American Institute of Timber Construction, Dept. M, 333 W. Hampden Ave., Suite 712, Englewood, Co.80ll0.

Projects to Build

For The Paneling Book and Woodworks, 29 Great Projects You Can Build write to Georgia-Pacific Corp., 900 S.W. Fifth Ave., Portland, Or. 97204.

Forest Reflections

GreenAmerica Book: Forest Visions and Reflections, $5.50, is from American Forest Institute, l619 Massachusetts Ave., N.W., Washington, D.C. 20036.

Hardware Merchandising

(Continued from page I6) fasteners.

With this merchandising system, retail lumber dealers and honre improvement stores not only can do an effective job of making it easy for the consunrer to select fronr a broad line, but the dealer can also do a nrore effective job of advertising by taking advantage of Stanley's 50/50 co-op newspaper advertising program. Ad slicks are available for honre inrprovenrent, Father's Day and other gifting occasrons.

An example of a special pronrotion is that run by Stanley Hardware on its Weather Station weatherstripping products. National advertising and pronrotion backed up the offer to consumers of hats bearing the official Lake Placid Olynrpic seal. With the purchase of any three products the consunrer sent in a coupon and received the hat of his choice for $2. Retailers who took advantage of the pronrotion are reaping the profits with increased p.o.p. exposure and Iocal advertistng.

l{EW C0ilCEPT in hardware merchandising originating wilh the manufacturer helps the dealer to serve the cuslomer better. Storage module 0f impact resistant plastic is sold without drawers. The customer selects his own fasteners which are packaged in drawers t0 lit the worksh0p organizer. Fasteners are displayed 0n customized merchandisers made available t0 dealers by manufacturer.

Regardless of who the nranufacturer is, the retailer who recognizes the tinre, effort and nroney put into a merchandising and advertising progranr and works with it can come out ahead.

Check For Computer Crime

Computers are honest, but some people aren'l. When the two get together, watch out for: o Juggling a computer's output so that an employee or supplier is paid more than once. o Falsifying inventory records so that inventory thievery is not noticeable. o Manipulating a computer transfer of funds from a company reserve to a personal account. o Submitting false invoices 1o a computerized accounts payable system. o Foul-up of a computer system by an unhappy employee. o Stealing computer programs or lists for sale to others.

. Altering of computer records by an employee in exchange for payment from outsider who will benefit from change.

Past Sins

Please refer to page 85 of your December issue. You show a picture of the new Therma Tru French Patio Door System, yet the copy reviews the Benchmark patio door system.

Let's be fair - we know we have the best looking French Patio Door Systenl on the market - but give us credit, too.

For your reference. I have enclosed a copy ol the Therma Tru release with photo.

Roland E. Engelke Manager/Marketin g Services

Thernra Tru Sales Corp.

4147 Holland Sylvania Rd. Sylvania, Oh. 43560

Our apologies to ltou and our readers. The correct version you mention, along v'ith the photo, appears on page 77 o.f this issue. We regret the error. - ed.

Look Before You Lease

Selection of the proper location for establishing or expanding a retail business is crucial.

These questions can help you to make a wise decision.

Is the first impression of the site favorable ?

What kind of business was here before ?

What happened to the previous tenant ?

Are there zoning restrictions, actual or proposed, which will hamper your operations?

Will the other businesses be compatible to yours, generate traffic?

Is the traffic count of vehicles and pedestrians passing the location high enough for your business based on industry standards or are

Northwest News

(Continued from page 22)

Betler Homes & Gardens has compiled a list of manufacturers providing information and services to building material dealers for homeowner clinics there any likely changes in traffic?

For a copy of Survey of Manufacturers Participating in Home Remodeling Clinics, write to: Office of the Publisher. Better Homes & Gardens, 750 Third Ave.. New York. N.Y. 10017.

Some interesling stalistics in the survey: 6006 of the families today own homest the resale home market is lwice that of the new home market and presents the best largel; I in 7 American homeowners move each year; half of all homeowners are between the as,es of 24 and 35.

Will the area attract evening shoppers with adequate lighting?

Are the projected population trends favorable ?

Is there a strong merchant association with advantages of group insurance, trash removal, coopera-

Hardware

(Continued from page 64) offers, or does," Grigg explains, "involves many areas of concern on the part of the association. but primarily, you may say, industry inrprovement is of major concern."

Hardware retailers and home center operators who do not take advantage o[such total expertise are passing by one of the best nranagement aids available to any single industry in America today, he continues. "The National Retail Hardware Association and the 25 state and regional affiliates are the nerve center of the industry."

tive advertising?

Are city services such as police and fire protection, sanitation satisfactory ? will the landlord cooperate in needed maintenance and repairs, have reasonable policies?

MARY's RIVER TUMBER CO.

Specialists in Western Red Cedar

Gtassifiee

Advertisements

EXPERIENCED SALESPERSON IoT conlractor yard in Riverside/San Bernardino, Ca. area. Knowledge of lunrber, plywood and miscellaneous buildine nraterials. All replies confidentral. To reply. write Bor 350. c/o The Merchant Mrgrzine.

CONTROI-LER

Diversified "mini-conglomerote" with heow emphosis in the Building Mote riols Indusiry desires o condidote with 5+ yeors ot occounling monogement bockground. Duties include hondling inonciol responsibilities for (8) divisions. ond being on integrol port of the monogement feom. Compensotion pockoge in the S30.OO0- S40.000 ronge. For specifics, collorwrite MARVTN SMTTH ot (503) 222-6461.

SEARCH NORIHWESI, INC.

A Professiono Recru ting Agency

600 a word. nrin. 25 words (2,5 words : $15). Phone number counrs ils one word. Headlines. box nuntbcrs. ccntered cop1, and borders: $4 ea. Col. inclt rate: $-10. Nanres of'tdvcrtisers using il box nunrber cannot bc rclersed. Acldress all replies to box nunrber shown in ad in care ol"Ihe Merchanl Magazine.45(ll) ('anrpus Dr.. Suite 4tl(1. Newport Beach. Ca. 9266t). Make checks pal,able ro 'l'he Merchant Magazine. Mtil copv to above address or call (714) -549-839.1. [)eadlinc lirr corrv is the 22n<l <tf the ntontll.

SAI,ES MANAGER

Exceptional Opportunit;- For cxperienced sales manager with housing industrl, following. Top salary ancl/or conrmission lbr tor) man. New yard ancl office facility in Iluntington Beach. Ca. Call Bill Randall. (714) 848-

INDUSTRIAL LUMBER salesman needed. Call or see W.M. Hunter. Hunter Woodworks. 1235 E. 223 St., Carson, Ca. 90745 Qt3) 775-2544.

NO. CA. LUMBER nroducer needs experienced wholesale salesnran lor direct T & T and carload sales. Knowledge of West coast species and nrills required. Salary plus conrnrission. with excellent conlpany benefits. Replies strictly confidential. Louisiana-Pacific Corp., P.O. Box 120. Ukiah. Ca. 95482. Attn: Merle E. Tanner.

LUMBER SALESPERSON needed for established and expanding So. Ca. company. Prefer person with housing industry tbllowing. Salary plus conrmission and benefits. Send resunre or write Box 351. c/o The Merchant Magazine.

THREE RE(;IONAL field Sales DirectorsTexas, Florida, Illinois - for rapidly growing nranufacturer of Medium Density Fibreboard (MDF) mouldings and millwork. Must be highly motivated, have ability to maintain quality sales relationship and knowledge of pre-hung door industry. Excellent growth and conrpensation potential. Reply: FibreForm Wood Products, Inc., 4335 Pacific Street. Rocklin. Ca. 95677.

EXPERIENCED pallet salesman. Ask lor Carl Boesch, Hunter Woodworks. (213) 77 5-2544

-I 620 SW Fifth. Su te 825 llll Porilond, OR 97204

-aAt Fees EmDover poid

WE NEED an experienced counterntan. Excellent profit/pension plan, and benefits. Salarl contnrensurate wilh experience. Don Daile1,, Bayshore Lunrber. 2180 N. Glassell. Orange, Ca. 92655. (714) 998-0700.

LUMBER SALESMAN for our wholesale division. Well-established flrm. San Francisco area. Good salary. Send resume. Write Box 300 c/o The Merchant Magazine.

ASSISTANT MANAGER for contractor 1'ard in Riverside/San BernardinoCa area. Must have nrininrunt 5 years in lunrber business. Salart open. All replies confidential. To reply, write Box 345, c/o The Merchant Magazine.

SO. CALIFORNIA uholesaler with renranutlcturing plant seeks !,ounger ntan with sonre lunrber experience to u,ork with the president in operations and salcs. Salar]'. bonus, benetlts. Writc box 344. c/o The Merchant Masazine.

ASSISTANT MANAGER for medium sized lumber yard in Fairfield, Ca. Manager retiring in about I year. Ifsatisfactory,manager'sjob will be open.Contact: Jim Jones, Foster Lumber Yard, 3280 Sonoma Blvd.. Vallejo, Ca. 94590, 007) 643-2301.

LUMBER PLANIN(; MILL MANA(;ER

Thc Pg151r11 wc ure seeking is expcrienced in all phases of'a lunrber planing ntill enrironnrcnt. including npilr; Psoductiolr background, as well as staffing. training and human resource ntandgenrenl. You will be resnonsible for all phases of nranaging this profit center. Send confidential resunre to. or conttct:

Margaret Anderson (;ANAHL LUMBER CO.

1220 E. B:rll Rt Anaheinr. Ca. 92805 (7t4) 712-5444

EXPERIENCED industrial lunrber salesman needed. Call or see Sierra Madre Lunrber Sales, 1344 East Grand Ave.. Ponrona. Ca 91767, o14\ 623-6611. t7l4) 623-1244.

TWO SALES trainees for long esrablished hardwood wholesaler with distribution vard. Flexible territories. Generous fr-inp,e benefits. Excellenr opporrunities ior the right person. Some experience helpful. Write Box 334, c/o The Merchant Magazlne.

PORTLAND BASED wholesale conrpany with nranufacturing and distribution facilities has opportunity for Western and Eastern hardwood lunrber traders with national sales and ourchasing experience. For further infornration, send resunre 10 Box 353. c/o The Merchant Magazrne.

\Xhy Red Cross CPRtraining is good for your business...

Take it from Andv Machak, autom<>tive electrical plant frrreman: "1'm alive t<xlal because a fellow empkryee q as trained in CPR.

"Cardiopulmonarl resuscirarion rraining *,as onc valuablc ussct that day. I got carrght in some hcavl' machinerl ar rhe plant and blackcd our.

''The1' toltl mc latcr ir rurk six guys to free nrc. I u'asn t brerthrng. Niy hcart str4rprtl. Onc ot rlrc guys. Don ()uarrno, sarcl. I toma

''Thanks to his CPR rraining, hc revivcd me - savcd mf iifc.

'Since rhat happcncd I rcalizc rhar no cmplolec is immunc from hcart rtacks or accr.lcnts. .rn.l r fi'u CPR-trainccl cmplovccs- nt r)bc onc f or cver\' 10 prplc - c.rn rlakc rht rlitflrcncc [trqccn lile,rnr] dcath.

()t// vrr Rr,/ (rol' CltQttr anl liil ,nt ahou (PR !utttil,( lrr \ur Pltilt u ,,Jlit.. aPR ttuutn1 i' ,t tulrtllt atvl l,t tn1 /utiutrt.