Hardware manufacturers' aids for dealers

Ei ETAILERS CAN make their fl ioU easier and more effective by leanlng on the nranulacturers for every bit of backup offered.

Using the broad lines of products, pronrotions, advertising helps, and display aids available, a snrart dealer can save hours und dollars for hinrself while doing a bang-up job of nrerchandising.

Many manufacturers offer space saving headers and racks designed to nrake products easily visible with convenient self-service. These units also are usually designed to include an easv to use reorder

Story at a Glance

Hardware retailing made easier with help of manufacturer. broad product line, display aids, promotions, co-op advertising offered. . . smart retailer who uses them can come out ahead.

system. Available in a colorful variety ofsizes and shapes, they can be coordinated with your pernlanent fixtures for effective nterchandising. In addition, many of the displays and nrerchandising arrangements are approved by the National Retail Hardware Association.

Help in warehousing. pricing. and re-ordering also is often yours for the asking. Color coded systenls facilitate the necessary procedures. Easy-to-use preprinted reorder forms provided by nrany of the manufacturers speed up the reordering process and save the long and tedious job ol handwriting orders.

Cooperative newspaper ads are available fronr nunrerous nranufacturers. If you use the ad nrats or ad slicks provided in your advertising, they will often pay for 50{1, of the space charge. You also save on the cost of art work and preparation. Dealers also can take advantage of national advertising by using signs. posters. and ad mats to tie in with magazine, newspaper, radio, or tv promotions. Advertising and pronrotion for special give-awaY offers by manufacturers also are available to help you take advantage of a large scale push for the Droducts.

An example of a manufacturer who provides support and merchandising backup for retail dealers is The Stanley Works, an old line manufaclurer of hardware and hand tools. They have broadened their product line to include not onlY tools, but the fasteners and hardware products used with the tools. They have kept up with the growing do-it-yourself market, striving to help retail dealers meet the needs of their custonler and nterchandise the products.

One of the world's largest screw users due to the nuntber of fasteners sold with the millions of hardware products produced every year, Stanley had never sold a complele program of screws, nuls and bolts by thenrselves to consumers, but with the growth of do-it-Yoursell markets. packaged screws, nuts and bolts were frequently Purchased along with Stanley hardware and hand tools.

It was logical. therefore, that Stanley Hardware offer a line of packaged fasteners to the consumer market. The line was differentiated from competition by packaging them in reusable plastic boxes which become drawers for an inexpensive $1.79 Workshop Organizer Cabinet. lt is purchased by the consumer who then can buy uP to 15 different drawers holding the fasteners he wants. lt solves real consun.rer needs for storage of

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