Why it is Esse ntial to have a Housewares Department

By Gary D. Cosgrave account executive Pro Hardware. lnc.

E feel it is necessary for a hardlines retailer to substantially increase his volume in the immediate future and at least double it in five to ten years.

The purpose of this is to generate enough volume so that a retailer can afiord the modern tools of retail management. These tools are varied, but some of the important tools are: f a consistent and competitive advertising program

! an efficient and modern stock control system f] a modern and attractive store interior

! in-store computer terminals fJ

ptop". middle management

We feel that the only way to achieve the above is to expand and improve a retail store's product mix. By doing this, he broadens his appeal and attracts the family shopping unit.

Story ol q Glqnce

Pro Hordwore, merchondising plonners os well os hordwore distributors, feel growth ond the monogement tools o lorger operotion brings is vitol to survivol, ond wooing the women shoppers is o big port of thot proiect.

To successfully attract the potential customer who spends the most money, a retailer must appeal to the woman. She should and will count for approximately 40 percent of his sales. Housewares and gifts will attract the female customer hnd thus the family shopping unit. For this reason, housewares is an essential department for a large volume hardlines retailer or home center (retail lumber and building materials) operation.

Retailers are constantly looking for new, profitable lines; housewares is certainly one. Housewares can be extremely profitable if properly dis. played and aggressively promoted.