Confidence o

annually, was part of a $40 million l'l timber". and related assets purchase announced by Willamette last June.

General manager of the plant is Villiam Shields, who is in charge of several other manufacturing operations for Willamette. Elwood Berk- :' lund continues as production manager.

New CRA Generol Monoger

Keith Lanning has been named general manager of the California Redwood Assn. in San Francisco. Promotion manager of the organization for the past seven yearq Lanning will be in charge of all phases of the operation of the association.

He is the current president of the San Francisco Advertising Club and is active in many lumber industry and civic organizations.

Philip T. I'arnsworth continues as exec. vp. and Helen McDonald has been named the new secretarv-treasurer.

Now, over 5,000,000 feet of dimension lunber and studs monthly .

Southern California

Art l{ett would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783-0544.

Sales

West Big on Second Homes

For the first time, figures are available on how many families own second or vacation homes. According to the Census Bureau, 2,890,000 households in the U.S. own second homes, or 4.6Vo of all households in the U.S.

There are 523,000 families owning second homes in the L3 Western states, 4.7Vo of all Western households. Though no similar question was asked in the 1960 Census about second homes, estimates have been made using data from the 1960 Census of Housing on housing units held for occasional and seasonal use.

If the figures from the 1960 and 1970 Census are roughly comparable, then an average of 99,000 second homes have been built annually. The West, which has 17.0Vo of the U.S. population, has accounted, lor 26Vo ol the new second, homes b:uilt in the decade.

Serious Occupotionql Diseose

Warnings of an insidious occupational disease have recently been voiced by the Woodwork Institute of California. This economic successor to the London Flu is diagnosed as Hardening Of The Attitudes. Its danger signs include:

(l) "Never did it that way before.o'

(2) "It won't work."

(3) "It's too new."

(4) "It's too expensive."

(5) "Why change now?'n

(6) "It can't be done."

Feeling any of the symptoms ?

Production & home ofice: Fred Holmes o Carl Force o Jim Buckner o Gary Ohleyer P. O. Box 665, Ft. Bragg, Calif. 95437 Phone (707) 96+4058

Exlcusive soles ogenls for, M & J Lumber Co., Inc.

(Meyers Flot, Colif.l

Englewood Lumber Co. (Redcresl, Colif.t

Mfgr. Profifs At New High

A continuing heavy demand for building materials plus stability of unit costs combined to boost profits of building products manufacturers to a new high in last year's third quarter, reports F. I[/. Dodge.

According to the firm, the profits of a representative group of 62 major makers of building materials it sampled rose 65.2 percent on a sales gain of 21.2 percent during the third quarter comparbd to the same quarter a year ago. "The guarter's strength for the building materials industry," said George A. Christie, vp. and chief economist of Dodge, t'was due to the same factors pre. vailing all year: a housing boom which refirsed to fade and the continued momentum ol the recovery of the economy as a whole."

A key factor influencing profits was unit labor cost, which was unusually stable over the past year. Labor co6ts per dollar of output increased only 0.8 percent for the year ending with the third quarter, compared with four percent for the comparable period a year ago. According to Christie, "three basic factors were behind the slowed growth in unit labor cost: the rapid increase in sales which allows cost to be spread over a larger base; slower growth in wage rates due to controls, and, of course, increase in productivity."

Higgins Buys Servente Lumber

J. E. Higgins Lumber Co. has acquired the inventory and assets of the Servente Hardwood Lumber Co. Both firms are in San Francisco.

"Higgins has thus strengthened its inventory of fine hardwood lumber at our yards in Sacramento, Union City and San Francisco," according to Jack Higgins.

"The Servente firm is out of business and the name will not be used," Higgins said. No price was disclosed for the sale.

J. E. Higgins has been in business continuously for 90 years; the Servente firm was founded in 1947. Louis Servente has retired upon the sale of his firm after spending more than 50 years in the hardwood business.

specializes in supplying hard to find species, cuts or grades, in domestic softwoods and hardwoods. Don't waste time - Call American Lumber Species-we can fill the bill fast. capacity 300M