Use tie-ins to move tackers and staples

STAPLE tackers are not impulse items in a hardrvare v stor'.-' or lumber yard. Not many customers Iook at a tacker display and buy the tacker simply because the tool Iooks like it r.ould be handy to have around-evcn thoueh

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Move stople tockers by tieing them into soles of insulotion, ceiling tiles, rewiring screens, etc. o good rentol progrom will moke them ovoiloble to di-yers who might otherwise not be prospects qnd don't forget to include the stoples for them os port of 'ihe pockoge.

it would be.

Instead, the buildcr, or the do-it-yoursel{er, has a project where the staple tacker can be very useful. Probably it is an insulation job, ceiling tile work, or re-wiring some old SCTCENS.

Thus, tacker and staple sales can be influenced by the clerk selling the insrrlation, ceiling tile, or screen wile to your customer. Such a recommendation by your clerk will plant the seed for an order. The buildcr will usuallv buv the tacker and staples, so that's a nice clean deal. Thc do.it-yourselfer, horvever, may prefer to borrow or rent the tacker for his job, so the trick is to have a loan or rental arfilngcment.

A good rental plan includes a deposit equivalent to thc price of the tacker. AIso, on both rental and loaner plans, a time limit for the return of the tacker is a "must." Many lumber dealers tell us that their rentals end up as sales. The do-it-yourselfer doesn't finish up his ceiling tile job as he hoped to, so he decides to keep the rool so he can complete the job at his convenicnce. The deposit tht:n becomes payment of the tacker.

Of course, there is always the sale of staples for use with the tacker. Duo-Fast staples, for example, for the Duo-Fast CT-859 staple tacker, come in handy lN[ paks, or in boxes o{ 5N{. The professionals prefer the larger quantity. but the lM pak for the home craftsman trade is very popular.

Tie-in tacker sales rvith the pr-rrchase o{ building materials, for increased sales of the tackers and accompanying ,staples.