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or stone. They slwdil be welLerwugh secured, so tha.t ptential buyers con open and close the door, a ritual ol uirtwlly all mail bor sales.

Electric housewares sales have the potential to double in the 70s according to General Electric. It notes ttyoung marriedst' are increasing twice as fast as the rest of the population and the number of families earning over $1O000 a year is rising and these families average 20 appliances compared with 9 per lower income house. hold.

Escala,ting tneat and otlwr lood prices lwnte mde lelnuers "popular" again. Take adoannge ol the situation n gioe dkplay prominence to lwusewares that can be useil lor lelnoers. It is a topical poir* and, could be an efiectiae "'neuts item" to pall readers to your ad,oertising.

Housewares' future continues to be bright as gourmet cooking con. tinues to be popular. Marriage is another big factor in the trade. More than 2 million new couples a year generate nearly $3,000 in sales for eech new couple.

Leaaing houseware ^d grlt' items uncrated, may saoe hbor costs, but it can too olten lead' to ilhplays tlwt look fupry, dritte off custotners. Once in a mess, the are@ can take oaluable sales time n lix tlwt is ,better spent on reu' enue producing octiaity..

The National Retail Hardware Assn., as well as regional hardware associations throughout the West, ofrer a number of valuable services to their members that often return many times more than the annual dues. Check into them, if you're not already a member.

Il you lwte the srye, ptrt a smal,l couch or seoeral clwirs in your lwusewares sectipn. Slwppers will appreci,ate the charue ta rest their leet and i,t will oko lorce them (assuming ilvy're still awake) to laoh oaer tlw merchan ilise.

Seminars are always popular draws and one on the basics of hardware how you use each tool and what it is used forcan be an effectivc wsy of broadening the knowledge of your customers and leading them to more purchases. Don't be bashful about having displays of the items in full view during class€s.

It just migl* be unkrwwn to peopln who you, thinh krww better that you sell lwrilwares and housewares. Sownil impossible? Don't you belieae it. With all the signs in the worlil peoph tune thetn orrt with ease. Yow can fig,ht thiE by incorporating giant saws, hannmers, lacks, shears, etc., in your written signs as well as mounting them on any blnnh area,

You can identify yourself with hardware and housewares items by using a variety of them, end-toend, to form tle borderg both outside and inside your ad space. Use them as slace fillers and decorations on stuffers and other goodies you mail.

Story a] q Glonce

A wide ronging selection of Point' ers to help you betier disPlon cdverfise, mcrchqndise ond sell hordwore orid housewores items

Il lacl* haoe been a slow mpuer Iately, cluster them into one dkplny and crcate a Security Center. Locks, keys and dli'cd lwrdware can be ticil in. Tlrc curren, crhne waae giaes strcng impetus to the cowumpr to secute his lwme.

Even though hand tools are a "mants item" don't be reluctant to decorate displays and make them Iook as good as possible. Choose masculine items such as wood beams, hunting or sport prints to make it attractive.