MARKET YOURSELF APRIL EDWARDS
CRAFTING AN UNFORGETTABLE CLIENT EXPERIENCE:
Amplifying Referrals and Online Reviews
W
HO NEEDS MARKETING when you have an influx of referrals at your doorstep? If you’re a killer deck builder, you likely thrive on referrals with your signature deck style and strong reputation. But hey, in this fastpaced era, there’s an opportunity to shine even brighter! I’ll show you how to strategically craft an outstanding client experience that not only boosts referrals, but also generates consistent online reviews–a game-changer for getting noticed on Google. Whether you’ve invested in ads, SEO, or are relying on referrals alone, the following techniques will empower you to take charge of your referrals and online reviews and take your client’s experience to the next level. Want your deck business to stand out as the preferred choice, with the best clients eagerly waiting in line to work with you? Let’s start with the first step in this journey:
1 | NEW LEADS Confirmation pages: Welcome your leads warmly from the get-go. Redirect new leads from your website to a friendly confirmation page with details on what to expect next. Throw in some questions they should consider along with some helpful resources to help them prepare for their call with you and you’ve already leveled up more than 99% of builders out there. BONUS: Add a video on the page giving them that personal feel. Confirmation messages: reinforce the information via email and text so they don’t miss it. Online scheduler: Leverage artificial intelligence to send only qualified leads to an online scheduler to book their initial consultation call with you. Your clients will appreciate the convenience and efficiency and it saves you time too! Automated “missed call” text messages: Responding promptly to leads shows your dedication and keeps the
50
|
Deck Specialist
|
September/October 2023
conversation alive, even when you’re busy. Leverage technology to send out an automated text message when you miss their call letting them know that you’ll get right back to them. Even better, give them the link to fill out your lead qualifying form.
2 | QUALIFIED LEADS Automated appointment reminders: Your promising leads deserve some tender loving care. Let them know you are on top of everything for them. Send automated email and text appointment reminders to keep things moving. Automated estimate reminder: Prompt them into action with automated estimate reminder emails so they know you’re eager to bring their outdoor living space to life. 3 | “NOT QUITE READY YET” LEADS Long-term nurture email campaign: Nurture these leads patiently with well-crafted email campaigns set in drop mode automatically. Let them know what’s different about you, your values, share reviews, your best projects, tips, etc. Automated email campaigns: Keep their interest alive by sending them emails that showcase your latest deck masterpieces or blog articles. You can do this on autopilot by connecting your email software to your website’s RSS feed. Re-engagement campaigns: Win them back with strategic re-engagement campaigns, reminding them of the potential of working with you. This can be done via online remarketing ads or automated email campaigns.