ruEilu$sffioll ABURIII]IGISSUE.

The fact is Hoover's PYRO'GUARD is the most widely accepted Interior Fire Retardant Tieated Wood available.

PYRO-GUARD has many unique advantages not found with other Fire Retardant Treated Wood.

PYRO-GUARD is the ONLY Third Generation Interior Fire Retardant Treated Wood, and PYRO'GUARD is the ONLY Fire Retardant Treated Wood with lumber strength values and plywood span ratings based on long-term tests at elevated temperature and moisture conditions.

PYRO-GUARD

Fire Retardant

Treated Wood is produced only in Hoover's company-owned plants, assuring complete control over pressure treat- ing and kiln drying after treatment. Other fire retardant formulations are produced by chemical companies and sold to independent licensees for use in their respective treating plants, sometimes with varying results.

PYRO-GUABD formulation is not sold to any licensees. This assures you of the highest quality and consistency in the market.

PYRO-GUABD contains no ammonium phosphates, and is a low hygroscopic and low corrosion TyPe A fire retardant.

PYRO-GUARD car' ries the Underwriter's Laboratories stamp and is always kiln dried after treatment.

PYRO.GUARD is the superior choice for Interior Fire Retardant Treated Lumber and Plywood. HOOVERfor over 30 years, the name to trust in all Treated Wood Products.

Editoriat

CUTI,ER publisher

Some thlngs just don't change

I N THIS Business Forecast issue we're pre- I senting some of the top people in our industry telling you what changes they see for 1989. And in our rapidly changing world it seems at times as if the only constant is change itself.

Yet, for all the dizzying change in our world, there still are things that remain the same. Human nature is one of them. Taking a long perspective, looking at the countless convolutions of mankind, we still see that human nature from Day I to the present hasn't changed. We don't expect it will. either.

Business strategies can and should be based upon the more predictable aspects of human nature. People are mostly interested in themselves. They want to know what is new, what threatens them and what can produce something they need or want.

People care, to varying degrees, about what others think of them. Many home improvement projects have been propelled more by what the neighbors think, than for true homeowner benefit. Retailers, who can play to this desire for peer approval, realize they have a powerful motivating force working for them when they sell this concept.

Successful wholesalers have Iong realized that, for many of their customers, dependability of supply can outweigh a slightly higher price. They have found that their customers are more interested in being assured of a reliable, steady supply of product than facing the anxiety (more human nature here) of not knowing when or if the shipment will arrive.

One way to play to human nature is to put yourself in your customer's shoes. Think about the transaction from their perspective, not yours. You'll be on your way to putting the basic drives of human nature to work for vou.

Chemical Co. Product OK

Responding to recent reports of strength failures involving fire retardant treated plywood, CSI, Charlotte, N.C., has issued a statement regarding their product, D-Blaze.

In April, 1987, the American Plywood Association advised the wood preserving industry of reports from the field of several buildings experiencing retardant treated plywood roof sheathing failure due to loss of strength. The APA inspections of the roofs of the projects found examples of severe loss of plywood strength.

This strength loss was attributed to three factors: unusually high roof temperatures exceeding 150'F; very high humidity conditions in the attic space, and use of second generation fire retardants. Inadequate ventilation was thought to be the cause of the extremely high temperatures and elevated relative humidities found in the roof areas of these buildings which were two to three years old.

Since these problems were made known, CSI, according to Fred L. Omundson, vice president, marketing, has carefully monitored and investigated all aspects of the problem. D-Blaze treated material has not been involved in any of the projects reported or investigated by APA.

Furthermore, he emphasizes, there have been no reports of structural factors of any kind with DBlaze treated material in service. "When used in accordance with our published design and use recommendations, D-Blaze treated wood products will perform to the design specifications intended," he concluded.

New Lowe's ln Glasgow, Ky.

Lowe's has opened its l8th and second largest store in Kentucky in Glasgow.

The store, which has a 32,000 sq. ft. consumer sales floor, has a separate entrance, sales area and stafffor contractor customers. Extended opening times include evening and Sunday hours.

James Ciaburri, a 10 year Lowe's employee, is manager. His staff includes Anthony Depriest, retail sales manager; Larry Sutfin, warehouse manager; John Riley, assistant warehouse manager; Nancy Vaughn, office/credit manager, and Bill Hopper, contractor sales manager.