Market will shift f,rff,Tp. h"?.lF,ing

President

Southern Forest Products Association

OTH THE real and the perceived quality of southern pine lumber will continue to improve in 1987, satisfying customers

'&\u and producers alike.

The real quality of southern pine lumber will continue to improve as mem- bers of the Southern Forest Products Association (SFPA) -

.- I step up their quality control efforts, and increasingly make products customers need rather than those easy to make.

The perceived quality of southern pine lumber willcontinue to improve as producersstop trying to force commodity gradej in specialty markets where appearance and accurate strength values are major factors. When commodity framing grades are used for treatei decks or roof trusses. the customer',s complaint is not really about quality as much as having thb wrong product for the job at hand. These are important-distinctions. And pulling these distinctions in

Story at a Glance

Southern pine quality will escalate dramatically next year . .5Oo/" grouith in treated wood demand... market fo, cus moves from housing dog-fight between Canadian imports and competitors.