The lDistinction You lDesexr/e

Readily available, superior performance, consistent quality, distinguished beauty... cypress.

Selling cJrpress enhances your company's image and bottom line.

One of nature's most versatile building materials, cypress has no equal when lt comes to siding, fencing, paneling, trim and millwork. Cypress is eastly tnstalled and readlly ftnished. Its unique gratn character beautifies any home or office.

Exceptionally durable, cJapress is available in a wlde variety of dimensions and pattems for assorted applications. For more lnformation on c)press contact:

The Gomeback Gontinues

It's encouraging to see industry moving away from a purely defensive pos$rc of only responding to environmentalists' attacks. Two recent developments show our team can effectively go on the offensive, block preservationist initiatives and correct public misconceptions.

A number of associations within the National Lumber & Building Material Dealers Association are distributing "Lumber Grows On Trees," a booklet developed by Northwestern Lumber Association manager Gary Smith. Its 20 pages set out industry positions on clearcutting, the Endangered Species Act, the greenhouse effect, lobbying, log exports, old growth, recycling, reforestation, substitutes for wood and "below cost''timber sales.

Retailers don't manage the forest, but they're the players on the front line getting customers' questions on controversial subjects. Questions range from polite to harsh and hostile. Anyone connected with wood products should get this booklet !o help in responding inrelligently to these kinds of questions. Just contact your local hmber association.

Research about public attitudes on wood's environmental qualities has recently been done by the poduoers grup, the Western Wood Products Association, assisted by NLBMDA, Oe retail organization. It fudicttes usen of wood poducts are increasingly concerned about their product selection decisions and the subsequent effeos of those decisions on the environment. Wisely, WWPA imnediately set in motim a program to counterattack misconceptions and ten of wood's environmental berefis.

"This program is unigue," said Bob Petow, director of mrketing for WWPA. "It represents the first time the industry has emphasized the environnentally positive benefis of wood products !o persons in tbe marketrlace. For the most part, forest industry programs have focused on 'forest resource management' and have primrily targeted the legislative p(rcess. This program complements those efforts by targeting product users and those who inlluence material selection decisions." Included will be scientific studies showing wood's demonstrable superiority over steel, plastic and aluminum in specific applications.

We c.heer the efforts of these two qganizatiols and urge others !o join the game. It lmks like, finally, our team is beginning to score.