Hardware wholesale/s mafor expansron

room and city counter for customers who come from an area of about 75 to 100 miles radius. They also maintain a quotation department for plumbing sub contractors.

The entire operation is computerized with IBM equipment which allows salesmen to place orders from the field.

A staff of 125-130 employees is needed to operate the facility including offices and warehouse. The company maintains its own transportation department. Deliveries are made throughout the tri-state market area.

Story at a Glance

West Texas wholesaler serves 2,500 dealers in three state area...expands operation... stocks 30,000 SKUs ol hardware, paint, plumbing, electrical supplies, tools and housewares.

West Texas Wholesale Supply Co. is owned by the survivors of the late Foy Weathers, who acquired the company aiid'issumed ttie iolb of president and c.e.o. in the 1950s. His widow, Erby Weathers, is chairman of the board. His son-in-law Marshal Kellar has served as president and c.e.o. for 12 years. Weathers' grandson, Steven Kellar, is vice president of credit. Both men are directors.

Ronald E. Hoover is vice president and director of sales. Merv Warrick is vice president and director of purchasing.

Door prizes and gifts were given to those visiting the company's headquarters at N. Fourth and Plum in Abilene during the open house. Grady Knight, Bible Hardware Co., Abilene, won the grand prize, a grandfather's clock. Dealers who were not able to attend received letters from Kellar inviting them to stop by for a tour at their convenience. This approach is a reflection of what Hoover calls their most valuable asset, customer service. "The customer is #1," he says, "we exist to serve their needs with products and service."