lmportant

Gharacteristics of the SalesPerson

Prompt attention to the customer entering the store or department rankea illgtr. In rating the availability of salespeople, 37t/o felt it was always important; 4l9o felt it was sometimes important. Only l29o rated PromPt attention as only a little important and l09o considered it as not at all important.

Customers want salesPeoPle to be readily identifiable with a distinctive uniform, smock, vest or name tag' A total of 8390 ranked easy identification of the sales force as important with 5890 considering it alwaYs important and 250/o sometimes important. A low l09o thought it not at all important and an even lower 790 considered it only a little important.

Less than one person in ten considered sex, age or ethnic background important in a salesperson. A low 690 liked to have the salesperson be of the same sex as themselves; 290 wanted them to be a comParable age; 390 wanted about the same ethnic background, but 7390, 8090 and 8390 respectively feel that these factors are not at all important.

Again the three favorite virtues advocated by personnel managers are verified. Courtesy with prompt attention, good product knowledge and easily identified salespeople should be the goal of every home center.