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Gaulks, sealants can be profitable

aA AULKS are used for windows, \, doors and bathtubs. The range of sealants and adhesives, though, is much broader. Each product has its particular applications.

With so many products, don't let customer confusion block a sale.

Story at a Glane

Ways to make buyirg caulks, sealants and adhesives easy lor the customer. information and cross rnerchandlsing with le Itrd poducts arc musts

"Consumers are often leery about purchasing these products," says Tammy Thomas at MacklanburgDuncan. "lt can get very technical and consumers need help in choosing the correct product for their needs."

Utilize product cards which tell what the product is and what it's used for and on. Selector charts and cross reference charts can be helpful. Slide charts can help buyers determine how much of a product will be needed. Headers can both sell and educate. Entire displays with signage are available.

"We try to take much of the guesswork out of choosing with our labeling," adds Thomas. "lt says if it's a 15 year caulker, a 25 year or a 35 year caulker."

Many manufacturers offer wire dividers so tubes can stand upright on the racks. "Tubes should stand

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