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Holiday Cut Outs

Kits to create full color plywood cut outs are new from Miss B's Holiday Patterns.

Offered are more than 50 life-size patterns featuring holiday, patriotic, nursery and barnyard themes. Once completed, scenes may be displayed in yards.

Patterns are sold individuallY, with complete supply list and coloring and design instructions.

FAX: 503-684-7906

1 -800-LJB-LMBR (552-5627) ln 0regon 503-620-5847

8858 S.W. Center Ct., Tigard, 0R97223

P.0. Box 23955, Tigard, 0regon 97223

Specializing in western softwood Boards & clears

For all of your finish lumber, from one-half of a truckload to a trainload, just dial...

1-8OO.LJB.LMBR FAX (503) 684-7e06

Broker: Louie Buschbacher, Jacques Voelzke, Jr., Ken Zyvoloski' Office Manager: Carla Renick

Timber Harvests Rained Out

siana has reached the 300 to 400 year

Availability of timber in the occurence level, according to the southeast has been affected by heavy Louisiana Office of Forestry. rainfall. Rain in some areas of Loui-

CSI Radio Ads Are Winners

A radio advertising campaign developed for Ultrawood, a product of Chemical Specialties, lnc. (CSl), (lharlotte, N.C., by Daniel & Cusic Advertising and Marketing was a national winner in the Silver Microphone Awards for 1991.

"We're very grateful for the recognition," said senior partner l)avid Cusic, "especially since we were apparently in direct competition with much larger firms."

Free Dealer Sales Seminar

A marketing seminar designed to help dealers develop effective marketing tools for selling during tough times is being offered free by CertainTeed Corp.'s Vinyl Siding division.

Divided into two parts, the two and a half hour seminar begins with product knowledge and how to capitalize on selling quality products. A video presentation shows how other dealers approach marketing during tough selling times.

Information about the seminar is available from I -800-233-8990.

Sidinq Nails-

. No Staining o No Streaking

Highest qualily nails for c€dar, redwood and olher fine wood malerials.

. Slender shank and blunt diamond point

. Diamond pattern head blends with wood texture o Small head diameter permits face nailing and blind nailing r Annular ring threads preclude nail head popping and cupping of siding boards AlSl Grade' 304 nickel/chromium alloy.

Swaneze

ttllood Screws IFn.IE \vra<ttr

-l --r -

-t--to Self-counter sinking bugle and trim heads

. Square drive recess eliminates driver bit cam-out o Sharp point for quick penetration with minimal pressure o Self-tapping coarse threads . Coated with non-stick, dry lubricating film . Solid nickel/ chrome stainless steel for superior corrosion resistance r 6 lengths: l" through 3"

For additional data and dealer information:

Armstrong Introduces D-i-y Tile Products

Many of the problems home centers have with displaying ceramic tile and slocking it in an attractive. orderly fashion are solved with merchandisers designed to debut Armstrong World lndustries' new tile products for do-it-yourselfers.

A full line of residential ceramic tile including floor liles comes in solid and textured colors as wellas the look ol'granite and marble. Matte, semigloss and high gloss finishes in neutral and accent colors combine with smooth. undulated and textured surfaces, rounded and straight edges. l)ecorated tiles and accessories complete the line.

To encourage d-i-y sales, Armstrong offers u guarantee that if the do-it-yourselfer is not conrpletely satislied with his installation. the company will provide free rcplacenrent tiles. l'his is similar to the guarantec which has been successful in marketing their floor covering products. l)etailed instruction shects aim to make the job satisfying lor d-i-yers. A color code system used on the tile cartons. adhesives. mortar and grouts helps in selecting the proper installation products.

In addition, n rmstrong has developed a comprehensive merchandising systcnr lor the do-it-yourself market. A display which adaPts to cither ll-frante witrehouse racks or gondolas prcsents the entire line to the shoppcr and storcs the stock. To encourag,e scll' service, cach product is presented with a room scene photograph in color. completc product fealurcs lnd benefits and mounted lull sizc srtmples of'available colors.

Shelves locatcd behind the panels. which open like doors, can hold the SKUs necessary for at least two sales. Information on required tools. installation products, trim pieces. an estimating chart and free installation brochures comprise a complete point of purchase display. All cartons and containers have a I lP(' code.

The l9 patterns lbr home centers were introduccd to stores in the midAtlantic states last ntonth and will be available nationwidc bv the end of the year.

Cross Merchandising Sells

More, Makes Shopping Fun

With consumers continuing to exhibit caution, retailers need to go the extra mile to drive sales.

"Today more than ever, cross merchandising products can provide the tonic many retailers need to rejuvenate lackluster bottom lines," said John M. Kawula, Point of Purchase Advertising Institute.

Seuerul fuys rcanmulatlon of bondlng normally requlra o spa'lol ffip to the bndffll.

Employea lntc the danga and work to tronsler to dumpster or truck. A Jant mlnutes when unpocklng unlts, results in thls @mryt, aslly stord uoluoble rcttp, olrdy stord ln o steel drum tor dtspoul and sle. Tha "Btnd-Adc"-Ee4t to Bll'y-Cor.tly to bc vlthotr't.

He noted that many retailers utilize cross merchandising to a limited extent, mostly in basic store layout. For instance, paint and turpentine can usually be found in close proximity in a home improvement center. However, "the potential for effective cross merchandising is Iimitless when retailers bring displays onto the selling floor."

T HOUGH a hardwood botanI ically, basswood is baby soft in texture, even more so than many of the commercial pines and other true softwoods.

Because of its extra soft texture plus its lack of warping tendencies and lightness in weight and color, basswood is a favorite with pattern makers. It has the added advantage over some pines and other competing softwoods in that it contains no resin, so it never becomes sticky in handling.

Most of the basswood cut in the United States comes from the species Tilia americana,but there are 16 other closely related species of basswood which also contribute to

Story at a Glance

Hardwood softie is smooth,lightueight and lQht colorcd often substituted in traditional softwood applications weak but it works well.