Building Products Digestts Circulation Policy

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Executlve Vlce Presldent

IIOUNC Carolinians will sPonsor a I one dav seminar on "How to Create Effective Marketing and Advertising Without Increasing Costs" on Aug. l7 at the Best Western Coliseum, Charlotte. N.C.

Carl Dill will conduct the Program which will give specific examples of ways to increase sales and improve operations with advertising as one of the primary means. Topics will include market research, budgeting, choosing media, reinforcing the image, planning the action and an ad workshop.

Ralph S. Hendricks, Hendricks Builders Center, Inc., Simpsonville, S.C., is heading the CLBMDA as president. Al E. Witten, Witten Supply Co., lnc., Gastonia, N.C., is lst v.P.; Jim Enter, Seacoast Building Centers, Con-

VIEWS way, S.C., 2nd v.p.; Joe H. Hollinshed, Cape Fear Supply, Fayetteville, N.C., 3rd v.p.; C.E. "Pete" Hulsey, Matthews Building Supply, Matthews, N.C., treasurer. P. Hunter Daton Sr., Snow Lumber Co., High Point, N'C., is the immediate past pres. ln a presentation, Mark Packer, OwenCorning, predicted 48,000 starts for North Carolina, up 3l9o over last year, and 23.400 starts for South Carolina, up 3 1.590 over last year.

I T THE board of directors meeting Iheld recently in Savannah, the board approved the opening of a satellite office in MontgomerY, Al.

The action was an approval ofa recommendation by the executive committee, which felt that the lack of success in membership in Alabama was due largely to the lack of identification in that state.

In addition to added identification, a Montgomery office will provide the capabilities of programs in Alabama which are not possible now because of legal restraints. One such program would be the eventual establishment of a selfinsured worker's compensation program, such as the successful program in Georgia.

This new office will greatly facilitate legislative efforts in the Alabama legislature.

The board deliberated between replacing the field rePresentative and establishing the Alabama office. The determination of the board was that a combination of more involvement by the district directors and a Montgomery office would be more beneficial than a field representative.

The board also develoPed and aPproved a comprehensive membership drive to be held from July I to December 31.

Vice president Jack Nunn, Ellijay' Ga.. will serve as overall coordinator of the program. Directors will serve as local chairmen.

A goal of 108 new dealer members was established.

The program developed requires each director to establish a membership committee of at least three dealers in his area to develop their own plan of action.

Support from the BMMA office will include a mailing each month to all the non-member dealers in Alabama and Georgia.

Dates for the 1984 buying show will be Jan. 12-14 at the Downtown Atlanta Marriott.

North Carolina directors are Hayes Armstrong, Custom Wood Works & Home Center, Belmont; Mickey Boles' Smith-Phillips Lumber Co., WinstonSalem: Charles Killebrew, Carolina Building Supply Co., Bryson City; Gordon Sanders, CatheY Lumber Co., Charlotte; Harris D. Blake, Pinehurst Hardware & Supply Co., Pinehurst; F.A. "Andy" Sherrill, Sherrill Lumber Industries, Inc., Statesville; Hugh Thomas' Black Mountain Lumber Co., Black Mountain; Larry Dudley, Builden Man lnc. of Kernersville, Inc., Kernersville; J.B. Surles, Home Builders Supply Co., Greenville.

South Carolina directors are Wilson Jenkins, Hendricks Builders Center, Simpsonville; John F. Miller, William T. Miller Lumber Co., Camden; Carl Tucker III, C.M. Tucker Lumber Corp., Pageland; J.D. Genoble, Home Lumber Co., Creer; Roy H. Barnette, Bagnal Builders Supply Co., Columbia; Robcn Swinnie Jr., Swinnie Supply Co., Andrews.

Every speaker at the Summer Conference. June 10-12 at Grove Park lnn, Asheville, was optimistic about the remainder of 1983. Several problems are continuing to grow, though, that could hurt, increasing cost and material shortages. As the mills and plants begin to reopen and return to full production, these problems should ease.

Tennessee

erecudve vlce precldent

ESERVATIONS are being made for the 58th annual TBMA convention at the Hyatt Continental Hotel in Acapulco, Mexico.

The board of directors meeting and business sessions will be interspersed with social events including a Farewell Fantasy Island Banquet and Party on the final evening. A post-convention tour will visit Mexico City.

Terry Haynes is the new president of the Young Executives; Fred Stephens, v.p., and Randy Rinks, sec.-treas. Charlie Sharp, Pat Welsh and Scott Wright were elected as trustees.

Elections were held at the second annual convention in Monteagle on June 34. Pat Welsh and JohnnY Brown were prize winners in the golf tournament. More than 25 people participated in the business sessions and a visit to Greeterville, home of John and Lois Greeter, Greeter Building Center, in Sewanee for dinner.

by Don l. Campboll