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@l!!t C"n"roi Lee ond cenerol Grcnt houe settled thet dillerences ol Appomottox.

0trI;ft ri," Plontation ol Toro hu been restored ond sholl be reliued uith chormin' elegonce.

O[Ot " "Gone with The wind" Plontotion Porty will occur Wednesdoy, SepEmber 14, 1983, ot the Hyott Hotel, Orlondo.

Anl O" it ludhe. knoan, Suh or Modom, thot you ore obliged to )oh the hundreds ol Plontollon Owners, Southern Belles, Rebel Soldiers, Yonkee Soldiers, Shorecropperc, Cottonpickerc, Coryetbogge$, ond o lew Hrc-Hrc's, tor this lestioe occosion.

NOllt, pe rhere/o re procloim ond do declorc, the 63rd Annuol Conuentlon/Exposition ol the Flotido Lumber ond Bullding Moteriol D"olers A$ociqli()n, more respectlully known os "The Msln Euent", sholl be held *ptember 14-16, 1983.

Attcst

Your presence would do us o greot honot ''we Do Dectorc"

At 4:30 on Saturday we'll board buses for what will be one of the most memorable social events in the association's history. A cocktail party and sunset dinner cruise aboard the beautiful, new 600 passenger ship, "New Spirit," has been planned. Live entertainment and dancing will be featured on the three decks. A complete buffet will be served.

As the ship makes its way through Norfolk's historic harbor and the Elizabeth River, we'll see Ft. Wood, an abandoned Civil War relic; the Norfolk International Terminal, home of the luxury liner, S.S. United States," and the Newport News Shipyard, the largest in the world.

Sunday morning the business meeting will continue with more information from the experts to aid members in guiding their businesses through thesc challenging times.

EYECATCHING and imaginative presentation bv the Florida Lumber and Buildino Material Dilalers Association is an excelleni exam0le of the creative thinking applied by the officers and chairmen ol the associations in promoling activities for members, Educational programs as well as s0cial events benefit lrom such an aporoach.

Surplus Give-Away Pays Off

The problem of slow moving inventory can be solved by donations to schools and non-profit organizations for a tax deduction.

The National Association for the Exchange of Industrial Resources redistributes surplus supplies from manufacturers, wholesalers, distributors and business firms to member institutions. Business donors are eligible for a tax deduction and the recipient gets the goods free except for shipping costs.

Operating out of a 120,000 sq. ft. Chicago, Il., warehouse, the organization distributed more than $10 million worth of surplus to schools last year. More than 4,000 items were contributed, ranging from hardware, paint and floor cleaners to wiring, electrical supplies and other materials used by school maintenance departments, according to Norbert C. Smith, pres., who founded the organization in 1976.

Delivery

(Continued from page I 3) can be met so that capability equals desire. From the mismanagement standpoint, the company has not provided a structure within which those who commit for delivery by the company to the customer can be assured that their promises will be met.

Questions on delivery costs? Send them to this magazine at 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Wally Lynch will answer them in future issues. This is your chance to take advantage of his expertise in cutting your delivery costs.

Most managers solve the problem by developing and announcing to customers and employees alike a delivery policy which sets forth what will and, in some cases, will not be done in the delivery process by the company. As such a policy would apply to "first outs," it might state"All orders received before l l:fi) to yard and sales people as well as the customer. It does not exclude exceF tions, just lays down a track to run on. It then forces sales people and other employees to seek approval and therefore acceptance by management for exceptions. Management has then placed itself in a position to manage by exception and "reactionitis" is replaced by leadership and direction. "First outs," as such, virtually disappear and everyone is happier.

Planning Your Ads

(Continued from page I4J tions showing merchandise in use allow the reader to picture himself or herself using the merchandise. a.m. will be delivered the same afternoon. Orders received after ll:00 a.m. will be delivered in the a.m. of the next delivery day. ' ' Such a policy provides for work time and guidance

(4) Make each ad complete. Include all essential information about the merchandise or services being sold: style, design, workmanship, brand name, price, your store's name, address, telephone number and business hours.

III.

Make Merchandise

Part Of Your Advertising Plan.

Advertised items should be prominently displayed and available. Stock up on featured items and train your staff to suggest and sell tie-in items.

To sum up, advertising is a proven method of building volume and profits, for big advertisers, as well as small. Properly and effectively executed, advertising will benefit both you and your customer.

Note: lf readers want more information about how to use newspaper advertising more effectively, they should call their local newspaper advertising representatives.

Color Home Products Warm

Terra cotta clay, reddish brown, peach, neutral and blue-gray will be the main colors for home products in 1984.

"Color Directions-1984" prepared by the Color Marketing Group, a cross industry association of professionals concerned with the marketing of color, sees warmer colors with red and yellow used for exteriors while interior paints will be in pastels with golden tones.