\lhrehou.se inTexas! Little

With Willamette building products to go.

Right smack dab in the middle of Dallas and Fort lforthdeep in the heart of Grand Prairie, at 1200 \07est N. Carrier Pky. , to be exact1rys'ys sot the biggest little warehouse in txas. And we'rJjust waiting to fill your orders for top quality sheathing as well as studs.

!7e do all the warehousing for youso all you have to do is give us a call and give us your specs. Thenwhether it's a few units or a truckload - we'll have the goods on our dock ready and waiting for your prompt pick.up.

So when you're ready to save time and money - you're ready for the biggest little warehouse in Gxas! Phone us today at3l8.Z55-6258.

Willamette Industries. Inc. Lumber and Plywood Sales Division PO. Drawer 1100 Ruston, Louisiana 71270

Two New Reload Centers

Efficient, cost effective shipment of lumber and wood products for both producers and consumers in the South has been aided by the opening of two Chicago, Il., facilities, the

DAVID CUTLER publisher

Shut it off, turn it down, close it

rl!URNING OFF unnecessary lights, lowering I a thermostat a few degrees and closing a door to save heat or air conditioning are acts that will save a few dollars, but only a few. What is important is that when these things are done by the boss it sends a message through the entire organization that watching costs is important. Unfortunately, too few top people take the few minutes to make the gesture.

While companies cannot save their way to prosperity through economy measures, they can use them to survive. The number of firms surviving today is living proof that saving pennies can be an important factor in continuing a corporate existence. Yet as times get better we wonder how many company leaders will continue to take the variety of measures available to hold down costs.

As the black ink reappears on the balance sheet it is only human nature to relax and put the penny pinching economy moves on hold. Yet, at this juncture no one knows for sure that the upsurge in business will continue. Who can be sure that the federal government won't take measures that will drive up the interest rates?

But whatever happens, make sure everyone in your organization realizes that economy of operation is not a sometime thing. Whether business is good, bad or indifferent, saving the few dollars on small things is important. Savings can be found throughout any organization. As the top executive, exercise your responsibility and communicate to all concerned by deeds as well as words your interest in saving every penny possible. Every penny.

Housing Market Coming to Lile

A strong housing recovery was projected for the next 18 months by panelists at the semi-annual economic forecast conference of the National Association of Home Builders although they see a danger of the industry falling back into recession after 1984 if the projected $200 billion federal deficit is not reduced.

Timothy Howard, v.p. and chief economist, Federal National Mortgage Association, predicted that interest rates on 30 year, fixed rate mortgages would average l2Vz to l2%o/o in 1983 and perhaps a half point lower in '84. He foresees housing starts of 1.55 million this year and 1.6 to 1.7 million in 1984.

Leonard Santow, partner, Griggs and Santow, Inc., predicted a real GNP growth of about 490 this year with a possibility of interest rates bottoming out at I l-ll%s/0. He predicted housing starts of about 1.6 million rising to 1.8 to 1.9 million in 1984.

Kenneth Kerin, v.p., economics and research div., National Association of Realtors, feels that home buyers have become increasingly value conscious. He expects many first time buyers to move into new townhouses, condominiums and units that have been scaled down for affordability rather than buy resale properties. Thomas Harter, senior staff v.p., Mortgage Bankers Asso- ciation, disagreed with this philosophy, predicting a revived move-up housing market.

SFPA Told Change Can Help

Trends and transformations of the future were stressed by Leon Martel, keynote speaker at the Southern Forest Products Association's midyear meeting in New Orleans.

"Those who succeed in the future will not be those who avoid change, but those who use it, who make change their partner," he told delegates. "A future by design, rather than a future by default," is possible, he said, for those who understand the trends and transformations that shape the future.

The post-industrial era has resulted in a shift from energy to in- formation, placing a premium on information-handling skills. Today's white collar, blue collar distinction will be transformed into the information rich and the information poor, he explained.

Continuing, he observed that the population bomb has been defused and that economic growth rates will also slow, but discretionary income for wants will continue to rise because the price of needs will fall still further. He links this to a steady rise in expectations with people seeing what other people have and wanting it for themselves.

Martel predicts that future residences will be even more central to lifestyle, that homes will be smaller with more luxuries, housing demand will slow and then stabilize. He predicts 1.65 million housing starts this year.

On the business side, the board of directors elected Dwight Harrigan of Harrigan Lumber Co., Inc., Monroeville, Al., to fill an unexpired term on the executive committee as director at large. J.R. Cook was named to represent TMA Forest Products on the board.

G-P's on the right track

building products. pulp. PaPer. packaging and chemicals.

tion still is asked, occasionally, by someone unfamiliar with the scoPe of G-P, one of the world's major manufacturers and wholesalers of

But Georgia-Pacific is big in railroading and getting bigger. The company owns three railroads, all called "short lines" due to their limited lrackage: California Western Railroad based at Fort Bragg, Ca.: Fordyce and Princeton Railroad Co.located at Fordyce. Ar.: and the Ashley. Drew and Northern Railway, far and awaY the largest, operating out of Crossett, Ar.

The AD&N, chartered in 1912, became part of G-P in 1963 with the acquisition of Crossett Lumber Co. Operating with the motto of "Serving Southern Forests," the AD&N owns 4l miles of main line track between Crossett and Monticello. Ar. The line also operates on another l2 miles of rail yard and industrial trackage around the Crossett manufacturing complex.

Crossett's finished products, including kraft paper, tissue products, paper bags, container board, lumber, plywood and tall oil, are hauled by AD&N the 4l miles to Monticello to connect with lines of other railroads for delivery to markets around the country.

On the return trip to Crossett, AD&N trains haul pulpwood, plywood peeler logs, wood chips and other raw materials for the production plants.

The "All Day and Night," as the AD&N is nicknamed, operates eight diesel-electric locomotives and leases or owns some 2,200 freight cars. About 2,000 of those rail cars are on interchange service all around the country, specially designed to serve

Story at a Glance

Railroading is not play for Georgia-Pacific.. short lines haul raw materials and fin. ished products . serve sur. rounding communltles rolling stock Increaslng.

G-P plants and customers. This compares to just 400 cars in service seven years ago.

AD&N president Russell Tedder credits this expansion to G-p's deepening presence in the Crossett area, dictated by the need to ensure a full supply of rolling stock to transport local mill products.

For example, G-P specified 52'6" boxcars instead of the standard 50'6" cars. The reason? The larger cars permit shipment of up to 39 units of 4'x8' plywood, three more than usual. The company provides sevendays-a-week 24 hours-a-day switch- ing service to both company facilities and other customers.

As a result of these improvemenls, AD&N employment has risen lo about 75 employees in the Crossen area.

G-P's Fordyce and Princeton Railroad, formed in 1890. was established to run the 20 miles between the two central Arkansas cities. transporting logs and supplies from logging camps along the line. Although hundreds of spur lines were laid inlo the woods around Fordyce, the longrange plan to reach Princeton was never fulfilled.

Bul two years ago the Fordyce and Princelon acquired 52 mites of roadbed and operating rights between Fordyce and Whitlow Junction, Ar., from the trustee of the bankrupt Chicago Rock Island and Pacific Railway Co. Reactivation of the 57-mile Fordyce-Crossert rail link enables G-P to move raw materials to its Crossett forest products complex and to provide freight service to a number of south Arkansas communities, supported by three locomoties and 300 freight cars.

The railroad part of CeorgiaPacific is very much alive.