ovement habit?

af,USTOMERS can be turned into Y home improrvement junkies. With an encouraging dealer, the average d-i-yer can become addicted to fix-up and repair.

These photos are proofthat a dealer can entice a d-i-yer to commit two years oflabor and thousands ofdollars to a 900 sq. ft. home improvement expansion. With liffle or no urging, the dealer hooked him on redwood and kept him coming back for two years ofrepeat sales as well as harder stuff like nails. tools and stain. High on the experience, the d-i-yer advanced from an exterior siding project to a deck and hot tubjob. This in turn developed into an interior ceiling encounter.

Story at a Glance

Dealers can turn homeowners into fix-up junkies give them the stuff to satisfy their cravings ... selldreams and they'llcome back for years.

Unable to conquer his desire, the customer is novr stashing materials for a redwood paneling project in the master bathroom. The heady glow provided by each fix-up session is sure to keep him coming back for even more.

It's easy for the dealer to keep him a habitual user craving more. A little kindness, the lure of a more beautiful home, some direction on the best way to use the stuff and being there when a supply is needed will keep the guy hooked and buying for life.

SHANKS ARE EXTRA-THIN and strong! Can be driven close to board edgeswithout causing expensive wood splitting. Use for Redwood, Cedar, Hemlock, etc. Stormguard protected: Double hot-dipped zinc-coated for maximum rust and corrosion resistance. Available in plain and Anchor-Down shanks, and in colors to match prepainted and pre-stained siding.