,fulltredment,

Euery piece of Wqerhaeuser treated lumber must haue deep penetration into the celhtlar structure. No exceptions. This Chromazural-S Tbst shows how Wqerhaeuser properly pressure treats to giue absoIute control of rot, decay and termitw.

Weyerhaeuser is a company you can trust. When we say our products arefully treated, you can count on it.

Weguarantee it.

We'll give it to you in writing. Every piece of wood and plywood with a 0.40 treated rating has a limited guarantee for 30 years.*

\l'e core bore every batch.

We're constantly testing to make sure we never fall short of our promise. No hit or miss for us. If it doesn't meet our standards, it doesn't get shipped.

We ship mixed loads.

Expect 24-how shipment on most orders. We'll mix and match because we have local "fill-in" capacity. Staying on top of your order every step of the way is second nature to us. Our mission in life is to give you First Choice products, and never leave you holding the bag.

*l0-year limited guarantee on landscape timber.

Special $10O discount.

Here's a deal for you. Order a minimum truckload of Weyerhaeuser treated products and we'll knock $100 offthe price. It's our enticement to get you to see the real difference in Weyerhaeuser service.

Or call us direct at 800-643-1515. We'll give you the full treatment.

I Toreceive $100off onyourorder, justreturnthis coupon to:

Weyerhaeuser Company

Attn: Nancy Ennis, Box 1060, Hot Springs, fukansas 71901

Company Phone(

Publbhcr David Cutler

Edltor Juanita Lovret

Asdcur Edtor Anita M. Mumm

CorHbudry Edtorr

I)tright Curran o C-rage McXinncy

Art Dirc{or Martha Emery

Sarff Add Carole Shinn

Clnulrdon Dorothca Crecgan Building Prodwts Digcst is pblishcd rnonthly at 45m Canpus I)r., Suite 4E0, Newport Bcach, e:,.g2ffi, phone (714) 852-1990 by Cutler Publishing, Inc. Advertising rates upon r€qu€st.

N)VERTISTNG OIIICTII

rNOM TETAS, IIN,ISANA MISSUISIPPI, VTRGINTA, TENNESSED. N. CALINOIITIA AND OREGON: cots llrrf Cl.l',4gX) Campus Dr., suitc ,m, Ncraort nc+r, Cr92ffi. C.all (714) t52-19!D.

INOM WASHINGTON S|TATD I IDAN(} conn Crrolc Hob, 7031 t2ad S.E., Maccr rdarrd, W.. q){).. PtoG (Zb) 31fib$.

TTOM VINGINIA N()xrII C.ATOIINA, S(ruTfl C^NOIINA GDOTGIA rII)nIDA AnaD AIJllAllA: Cffi Crl Yr, !E Ocam Dr., L6 Andcs, Ca- qDa9. Phm (213) 472-3113 c (tl4) t52-19$.

IIOM TIIE NOnlTHEAtiT: Joocpr A. Srcr, 6l Meiae Avc. F{, Rakyillc Ccntrc, N.Y. !rsru. Cdr (5ro 67t-r625.

SUBSCruPTIONS

ChrnSC of Addnr-Scnd subscrip tion ordcrs and addrcss shenges to Circ-ulation Dept., hrilding Prodwts Digat, a5(X)Canps Dr., srite4t), Ncuport Bcach, Ca- 9660. Indude address label from receot issue if possible, plus nen, addrcs and ap code.

Subscriptlon Rrtcr mark€ts in 13 Southern stat€s

U.S. : $Zloneyear; S36twoyears; $SGthree years. Foreigo: 330.one year; S52+wo years. Single copics J2.m. Back copics t3.(X) plus ship ping & handling.

BI.ILI'ING PRODUCTS DIGESIT is n indeptdartlyqmd publitxr tion for the rctail, who@le and distribution lerds oI the lumbq nd building supply msrkets in 13 butlamgst6.

Editoriat

DAVID CUTLER publisher

Big tail wags small dog

wff#,1li'.Tfi:T;l'!,4,:",-i,i':S::li decades ago, sage observers ofthe scene said that, in time, the money and materials spent by home handymen might grow to a small, but appreciable percentage of the dollars spent on new housing. They were correct about the growth but very wrong about the small percentage part. In fact, the growth of the home improvement market continues to arnaze everyone with its burgeoning increases. Today, more dollars are spent on home improvement than on the buying of new homes, a dramatic turnabout from even 15 years ago.

Industry attitudes toward the home improvement phenomenon have gone from a casual glance to ardent, no-holds-barred wooing. Manufacturers have completely revised products, packaging and sales to secure their share of this lucrative business. Industry associations at all levels have stepped up their efforts to further enlarge home improvement. In this issue, our annual home im- provement special issue, we present a number of stories on productive ways retailers, wholesalers and distributors have profited from serving this market. One tells how the Wood Products Promotion Council, an association umbrella Broup, is working with the National Lumber and Building Material Dealers Association in a series of seminars for remodeling contractors, the flip side to the d-i-yer home improvement coin.

Many reasons exist for home improvement's remarkable increases. Not the least of which is heightened public perception that home Fx-up is a good financial investment as well as paying off in a better quality of life.

As home improvement has gone from small potatoes to a full banquet, we can't help but wonder if electronics and the entire high tech spectrum may well be outdistanced by the lowly hammer and nail in the affections of the consuming public.