t"w 3# Thrifty ideas FOR TERRIFIC ADS

,1|| DVERTISING that distinguishes Jl'yoor store from your colnpetitor's is important in these days of escalating competition. However, frugal retailers are often reluctant to pay the pnce of effective, eye-catching ads.

Lnagination and a knack with low cost, camera-ready illustrations can create ads that sizzle and sell without spending a lot of dollars. For example, if it's treated southern pine lumber that you want to sell, the Southern Pine Marketing Council has advertising art available at little or no cosL A single set of the drop-in ads and clip art sheets is free to retailers. Additional copies cost only $1.

Designed to sell specific do-ityourself projects utilizing southern pine lumber, the half dozen professionally created drop-in ads come complete with tantalizing headlines and copy appealing to homeowner wants and needs. "Relax in Style!"

"Make A Splash!" "Deck In A Weekend!" "Beauty And A Bench!"

"Have A Seat!" Headlines like these capture attention, then build interest with an enticing capsule of benefits and an aoractive sketch. Your store's name, address and phone number at the bottom of the ad tells the reader where he can find plans and materials.

Ads measure 4' x 5" but can easily be enlarged. Used as one large ad in your local newspaper or home and garden magazine or as several small ads scafiered throughout the publication, they are designed to attract attention to your store and the products you sell. Best of all, you will have little or no production cost since only your name and address is needed to complete them.

If you want only illustrations of soutlern pine lumber, radius edge decking, decks, sand boxes, planters or benches to complete your in-house or newspaper art department-designed ads, the clip art sheets re the answer. The line "See us for design help, plans and treated southern pine lumber" accompanies each sketch and can be used or eliminated as you wish.

Story at a Glance

How to put sizzle and sell in your ads sources for free or almost free drop-ln ads, clip art, colorful point of purchase displays.

Replicas of approved grade marks with appropriate captions can be used to add authority to your advertisements.

Both drop-in ads and clip art are appropriate for flyers or direct mail circulars as well as newspaper or magazine advertisements.

In addition to the collection of drop-in ads and clip art crafted to encourage customers to use treated southern pine lumber for their next outdoor project, SFPA offen an information-packed color poster for point of puchase displays. It will help both do-it-yourselfers and sales personnel select the proper CCA preservative retention level for the intended application, either "above ground" or "ground contact." Typical end uses fot .25,.40, .60 and 2.5 retentions are listed, along with EPA-approved safety tips for handling treated lumber. Facsimile quality marks for treated lumber are also explained.

Single copies of the poster, drop-in ads and clip art are free to retailers with additional sets costing $1 each from SFPA, Box 64170O, Kenner, b" 70064. Request publbations #35 I and #352 - Editor.