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* 8PA BUCKETS Giant profits 1#/s#packaees

Color coded contractor buckets of drvwall screws sells like wrldfrre to the gypsuhl trades.

BPA P]{EUMATIC NAILS

Fits most popular tools. Framing/Sheathing Narls. wire welded and plastic framing slicks. corl roofing nails all on one shtpment. * 8PA C(IIL R(){IFING NAILS

From 7 / 8" thru 1 -3/ 4" Shipped directly from regronal warehouses.

Call or lax lor immediate inlormation.

Make your ad work harder-use reprints of your ad or articles from Building Products Digest as part of your company's marketing program.

The low cost promotion pieces can be used as direct mail sales tools, trade show handouts, leave behind paeces, product announcements, for staff education, etc.

Cafl for quotes: (7141852-1990.

Personals

(continued from page j9)

David Crook has left Louisiana-Pacific. Conroe, Tx., sales to join Builder Marts of America, Greenville, S.C.

Mlchael Stanton, hardware asst., Cofer Bros. Building Supplies, Tucker, Ga., was named Employee of tbe Month for February. Rlchard Plke, warehouse supervisor, was selected as January Employee of tbe Month.

Brlan Foran, formerly of Abitibi-Price, is now regional sales mgr. for George C. Brown Cedar Co., Greensboro, N.C.

Anthony Brett Jarrett, Lowe's, North Wilkesboro, N.C., was named Employee of the Quarter for lst quartq 193.

Kelth Drake is now product mgr. at Hitachi Power Tools USA, Norcross. Ga. Adam Tolle is service sulrrvisor and Beverly Roylston, pneumatic service coordinator.

Davld Funderberg is mgr. of National Home Center's new Conway, Ar., location.

Charles lrby was named employee of the month at Willamette Industries, West Memphis, Ar.

Wtlllam Hamway, husband of Elsle Hamway, ofhce administrator, Louisiana Building Material Dealers Association, is home recovering from surgery after a recent heart attack.

Doug Crandall is tbe new Forest Resouroes Group public forestry asst. v.p. for the American Forest & Paper Association, succeeding Frenk Gledlcs.

Barbara L. Dugelby won tbe 1993 F.K. Weyerhaeuser Forest Hislory Fellowship.

Susan M. Bone, PermaGrain Products, Dallas, Tx., is the new Midwest regional sales mgr.

Gordon Hampton, formerly of Building hoducts of Port Allerl l:-, is recuperating at home following recent heart surgery.

Truman Hall, Ar. regional mgr., MidAmerica Lumbermens Association. was assisted by Nell Crcwson, pres., E.C. Barton & Co., Jonesboro; Doyle Roach, Builders Material Co.. Jonesboro, and Valva Pack, Gary Pack Discount l,umber, Ctinton, in lobbying at tbe State Capitd with Arkansas senators on passage of workers'compensation reforms.

Robert L. Haney, owner, Wilburton Building Center, Wilburton, Ok., has acquired Virgin Lumber, Chickash4 Ok. Gary Rmebure has been transferred from Wilburton to manage the newly renamed Chickasha Building Center.

Charles Osgood has signed on to write advertisements for Hurd Millwort Co. and broadcast them during his daily Thc Osgood File CBS radio pmgram.

Brtrrn Pelmese has been naured co-mgr. at 84 Lumber, Palmetto, Fl. Cat Brownlng plaos to retire this year as mgr. of Elk Supply Co, Clinton, Ok., after 33 years with the co. His sons, George and Jlm Bob, owner, J.B.'s Lumber, AdA Ok., willreplre him.

What's New With You?

Building Produas Dr'gest wants !o krow wben you change jobs, get a promotion, take a vacation, get mrried, have a baby or rcoeive recognition. Send your news to Building Products Digest,4500 Campus f)r., Ste. ,180, Neuryort Beeh, C:*92ffi or cdl (714> 852-1990 or fax 714-852-V231. We're waiting to hear from you.

Cyrll hen, branch mgr., C. Iroh Building Products, New Orleans. [-a.. has been promoted to v.p.-mfg., according to Georgc Kobulnhky. Roturo Murell is now cbairman; Chrrlb Cho[ pes., and Mone Zlnmen, exec. v.p., of tbe Elmsford, N.Y.-basod @mpany.

Consumers Want More Information

"Consumers are demanding more information before they make a purchase," says Mary Anne Butter, advertising manager for Pella Corp.

Retailers can meet this demand using some of the techniques her company is using in its 1993 advertising campaign. Callouts emphasize special benefits while pictures demonstrate appearanc€ and quality. A retailer can provide similar product information in displays.

Five Ways to Satisfy Customers

Customers are becoming more demanding. They ask questions and want infonnation. If what you offer doesn't measure up, buyers will quickly go elsewhere.

Pointing out that the recession may be over, but consumers' buying psyches remain guarded and demanding, Ray Kennedy, president of Masco Building Products, identifies five consumer trends:

(1) Buyers are paying more attention to how products are made and how long (and how strongly) the manufacturer stands behind them.

(2) Everyone wants products in stock or at least on time delivery.

(3) Choices in everything from cabinet doors to kitchen sinks are multiplying, allowing consumers an opportunity to create homes that are uniquely theirs.

(4) Buyers looking to judge the relationship between cost and value want straightforward and understandable product infomntion, not marketing hype.

(5) Consumers want environmentally friendly home products that do more with less. Energy and water conserving designs are becoming household standards. Buyers want to cut post-consumer waste by avoiding products with unnecessary packaging.