Pressure treated display decks really sell

T HANKS to the growing popular- I ity of wood decks, pressure treated wood sales have reached a record high.

More contractors are specializing in deck construction as the demand grows. Pressure treated lumber manufacturers are consistently promoting the use of wood to extend a home's living space or to landscape a yard.

One of the basic principles of successful marketing is letting customers know exactly what they're getting for their money. Successful dealers know that the best way to do this is by showing either the product itself or a sample.

The idea of buildins their own deck can be communicated to homeowners faster, more easily, and more convincingly when dealers are able to show them a sample deck. You can show customers how easy it is to build their own deck by providing a demonstration or display deck right at your store.

Scores ofdealers have discovered

Story at a Glance

How demonstration decks create pressure treated lumber sales... even small displays can produce profitable tie ins.

that even a simple l0 foot square deck built flat on the ground, but displayed prominently, has impressive sales results. Sales of related items needed to build a deck create a profitable bonus.

Pressure treated lumber has become a popular choice for deck building. The consistent quality and proven ability to preserve and protect against decay and insect infestation give it long life. These characteristics continue to be compelling reasons for do-it-yourself deck builders to select pressure treated wood.

Showing your customers a wellbuilt treated wood deck will sell more products. A demonstration or display deck will motivate them make that important decision build the deck they've been thinking about for so long.

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And you'll be doing more than increasing your profits. You'll be helping your customers enjoy a more gracious way of life. On a treated wood deck.