Productr Dleort

firom our store ]|REE within our normal trading area."

B & B tlome Supply Warehouse advertises:

"Only $10 will deliver anything within 20 miles of any B&B store."

Somerville Lumber ads read:

"l-REE DELIvERY (others charge a lot for it)"

Lowest price guarantees are still prevalent in the mass merchandisers' ads most with qualifiers relating to close-ouls and going-out-of-business sales.

Scotty's "will give you 1006 off anybody's ad price. No Hasslel No Cards!"

Builders Square will change their price and give their sharp-eyed customers "100/o more in Square Bucks ."

Lowe's offers to meet the price and refund an additional 1006 of the difference.

Hechinger and Payless Cashways will match competitors' advertised prices.

Rickel says that they'll beat advertised prices by 506. So say Grossman's too!

April 1988

On thc negative sicle ulntost all honrc centers and building matcrial retailcrs run the lull rangc olclisclainrcrs in thcir ads. "Thc right to linrit qLrantities," "lllustrations mav not dcpict thc actual merchandise." "Rain chccks lor items out-of--stock," etc.

Idon't know il'these clisclainrcrs have ever bccn court tested. but thel clo give the store manager a fighting chance with an lratc cuslomer.

Two of thc most unusual copy lincs that appear in our industr'"'s ads arc Iluilders Squarc's "NO l\1 ll)DL1:l\{AN 1\l ,\RKtlP" and National l-unrber's "National Luntber Stock is Publicll Traded on N,\SI)AQ symbol N1 I.l]." llmmm!

Spring Brings Sales Promos

Deirlers u ill have opportunities this spring to tie into association sponsored programs to stimulate sales.

The Vin-v-l Window and Door Institute has a consumer awareness program designed to educate consumers about thc benefits of' vinyl windows and doors and create more demand for the product.

The National I)ecorating Products Association will sponsor National llome Decorating Month in May. The promotion will center around a free "Decorating With Your Colors At Home" booklet.