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Electronlc Marketlng & Treated Wood

Electronic marketing is generating a strong viewer response for many companies including Osmose Wood Preserving, Inc. As a service oriented company, it emphasizes providing customers with state-of-the-art electronic marketing capabilities.

These include national television exposure and a toll-free hot line. Over 26,000 potentialbuyers of treated wood products called in for free plans in 1987 to their number. Callers were referred to a local dealer, resulting in increased in-store traflic and retail sales.

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Hoover

TREATED WOOD PRODUCTS

Thomson, GA - ililford, VA - Pine Bluff, AR

1-800-TEC-WOOD

40+595-5058 flN GEORGIAI m

OTHER PLYGEM COMPANIES

In order to generate a strong viewer response, Osmose utilizes a television show appealing to the home gardener, one of their target markets. They purchase complete show segments on The Weekend Gardener television show in order to educate and inform viewers about using treated wood products in the home garden.

Story at a Glance

Television shows, project video cassette tapes, toll-free telephone numbers and tv talk shows are all being utilized to teach both trade and consumer.

This show, aired on TNN every Saturday, is seen by over 65 million viewers. At the end of each show, free project plans and the Osmose toll-free number are shown on the screen. Viewer response has been immediate and substantial. For example, after a recent demonstration on building a cold frame, over 2000 calls came in to the Osmose operators.

A slightly different television approach involves Bill Yanson who is promoted as "The Osmose Handyman." A mobile spokesman for the company, he travels around the country appearing on noontime talk shows. Dealers are informed in advance of his appearances in their areas and often schedule sales dates or store openings to coincide with his air dates.

The company also has sold hundreds of project videos to potential customers over the last three years.