Dealers & producers: partners in promoting treated SP

ILLIONS of acres of southern pine, all capable of producing lumber which accepts pressurized chemical treatment extremely well, are found in the South. Some experts predict that by the turn of the century as much as 400/o of all southern pine lumber will be treated for long life and durability.

Producers of this important southern product are the partners of those who sell it. Both are committed to serving the consumer as well as building shared successes.

Weyerhaeuser is an example of a producer believing that the future for southern pine and pressure treating depends not on being the "best" producers, but on being the best at providing value their customers can use. That's why the company is constantly introducing marketing programs that respond to the customer's need.

The new Weyerhaeuser LifeWood program, for example, involves a complete family of dimensional and specialty southern pine lumber that works and fits together for a variety of outdoor uses. All of it is pressure-treated with .40 pounds of CCA per cubic foot of lumber. This allows it to be guaranteed for as long as the original consumer or purchaser owns the structure or improvement.

The program includes a complete dealer support package backed by national, regional and local advertising, plus a fully staffed l-800 phone line to refer customers to stocking dealers. The program is supported by more than 40 Weyerhaeuser Service Centers offering just-in-time delivery. This allows customers to get maximum turns on their inventory without overstocking or shortages.

Quality southern pine products for roofand floor trusses are another category Weyerhaeuser is looking to for future growth. Southern pine is one of the strongest softwood lumber species available. With proper care in selection, manufacture, finish and shipment, it is unparalleled for residential or commercial truss construction.

For the future, Weyerhaeuser expects about 300/o of its southern pine market growth to come in products for building trusses and similarly engineered and remanufactured applications. The company has a sales and marketing team that works with both customers and mills to

Story at a Glance

How market programs respond to customer needs producers join dealers in consumercommitment. special services to help dealers.

develop the lumber characteristics that meet the needs of "the customer's customer."

Another significant market group for Big W is industrial customers. These businesses buy for remanufacture and use in specialty items like furniture. ladders. mobile homes and pallets. Again, the company has a sales and marketing force dedicated to this group.

Recently, Weyerhaeuser announced construction of a highly ad- vanced lumber facility near Greenville, N.C. When it comes on-line, it will not only add to Weyerhaeuser's 800 million board feet of capacity in Southern pine lumber, it will add to the customer and value focus of the company's family of mills from Oklahoma to North Carolina. lloma Quurlcr.s llun'ltott.st' is having grand opcnings lirr il I)irrcvillc, N.('., storc April 6 anrl a North ('harlcston. S.('.. unit April 2ti; a storc was opcncd in Mittthews (('harlottc), N.('., l'el't. 24 (sce p. 46 lbr story) . .

And it will be yet another step in turning southern pine greenery into "gold" for Weyerhaeuser, and for the dealers who turn to it for quality products and service.

I-ox't"s had a grancl reopcning lbr the llarrisonburg, Vu., storc which was doublecl in sizc . . /-ox'r"s, [-ongview, T'x.. is rctrolitting with the co.'s "rack and roll" merchandising... Lowt,'s of North Knoxville, l'n., is another new unit f[omc Depot plans to open 2l stores in 1988, mostly in the Sun Belt. . . Grossman 's has closed two Moore's Building Supplies ('o. stores in Greensboro, N.(1., and a Chesapeake, Va.. unit . Wilco Building Materials Inc. ql Atlanta, a Blue Circle operation, is opening a wholesale facility in Columbia, S.C....

Pa.yless ('ashu,ays entcrs the Menrphis and Nashville, Tn., and Baton Rouge, La., nrarkets this year with two stores in each city plus opening its first Little Ilock. Ar.. unit . .

Builders Square is developing a format for warehouse type office supply, furniture and business equipment stores in major u.S. markets; no name has been announced for the venture (see p. 46 for story).

Hechingerwill open a new prototype store in East Richmond, Va. . The Paty Co.. Piney Flats, Tn.. received four awards for the promotion of its "Fat Kids" elementary school exercise progranl ...

(iirry' l)arsons. l:rirnk Kind irncl llrrrrv ('hiltls havc opcrrcd l\r Iorc.sl l'rotlttcls. Spartarrburg, S.('. . Lrn'vtrrt ll'holasulc Luntlrcr is thc ncw nantc |or l)ilirr untl Ittyt\trrt ll/ltolnulc Ltttrthcr. l;ort Smith. Ar.... ll(cud ,\tttrllrcm llood Pntdttr'l.s hirs rclocitlctl to ('olunrhus. ( iu.. lionr I)cachtrcc('ity...

Muc Millun Rkrcdal has ope-nccl a brlnch in (lharlotte, N.('. (sec p. 3l lbr story) ....Southt'ust ('edur is it new Lutz, lrl., wholesale operation starled by Hrnie llrandt arrd John Kosik

Wa.ycrhaeuscr has closed its San Antonio, Tx., customcr service center and is selling its assets. . Georgia-Paci/it' is opening l2 millwork centers (see p. 46 for story) . .

MaSvr International l"ondon. l:ngland, has acquired .Stou|un.yer & .\hoennker Luntber ('o.. Sarasota, Iil., and its affiliated cos. .lcldWen, Klanrath [;alls, Or., has purchased Davidson Te.tas, 1rr'.. Austin. Tx.

.Standard llood Presarvers of' Shreveport /rrc'., Shreveport, La.. has closed its treating plant and is winding down operations by selling all remaining equipment and poles . MO Pallet, Jacksonville, 1"1., and,tt. .lohn's Wholesale, Jacksonville, have been merged by their comnron owner inta MO lUood Products. Inc,...

MiTek Wood Producrs is the new name lbr the Gang-Nail Systems' 14ood Produt'ts Div. Miami, Fl. ... Arrowood, Roxboro, N.C., is in Chapter 1l bankruptcy . .

,l'illumdt( lndustrk,s is hcginning ir rlulti-nrillion $ rrrotlcrttizirtiolt ol' thc lluston. l.lr.. lllvwood plirnt and l)odsort. l.ir., sitwtttill . . . (iatrgiu-l\rcilic ('orp. is irctltriring .lttttricutt lttn':t I)xxlu(t\ ('(,.. Murtcll. ('ir.

('utt.st'x'tt.l' l.umhtr ('o. hits ncurll'ckrublccl thc sizc ol'its ljort l.ar"rdcrclalc. ljl.. rctail ccrttcr lo (r.()()() sr;. li. irr ir rrtir.ior rcnroclclirrg that also includes conrputcr ternrinlls. ncon departnrcntal signs ancl rcdwood trinr throughout thc storc (;.(;. I'ursuns 7'ru<'kittg ('o., North Wilkesboro, N.('., has bccn purchased by l)on I{ichards and two othcr invcstors: (i.(i. Itarsor.rs renrains with the llrnr .

('hcsupauka ('orp.'s wocld treating div. has purchased a treating plant in llolly I Iill, S.C. I'rom ltollt, IIill l'oresr lndustries Ilichnroncl, Va., based (7rc.sopcake ('orp has opened & specialty wood products plant in trlizabeth (iity, N.C.

(iaorgitt-Put'ilic will builcl a 270 million sq. ft. capacity wallboard plant in Paradise, Ky...'.

^\ltt,rwin - Willio ms Cht,micol Cootin,qs Div., (ireensboro, N.C., is building a $1.-5 million salellite mlg.plant...

Amt,rit'utr .Srunrlard has signecl an agreement to be taken private by Kelso & Co. for $78 a shtrre or $2.5 billion . Ply Gem Industries /rrr'. and Wolverine Tethnologies, Inr'., are negotiating a nlerger

Wit'kes Cos. is still looking for a buyer for Wic'kes Lumber USG Corp. is rejecting a tender offer by Desert Partners, L.P., an affiliate of Wagner & Brawn rn Tx. . Koppers (lo. has rejected a $1.33 billion tender offer from Beazer PLC, a British building co....

Housing starts for lreb. (latest figs.) leaped 8.9'Xr to a seasonally adjusted rate of 1,494,000 units; single fanrily starts were up 9.30/o; multifamily units, 7.8701 building permits, rose I l.Sah high

From benches to fences to decks, Pep-Treat products are limited only by the imagination of the user.

Pressure