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H/lltPY BEilIDAY: Smokey Bear h€lD€d lntemalbnal Paoer emolovees pit* lhe winner of a Dlaim OeOr ai part d Snrdreys Sim UirtirCdl party hosled by !P at the recenl Texas State Fair. (l-efi to dght) Doug Rader,

Wood Takes To The Airwaves

For the first time, the lumber industry is using radio to defend its markets againsl competitive p'roducts.

Southern Pine Council members are placing radio ads throughout the Carolinas to refute slaims made for residential steel framing. Additional states may pick up the campaign.

The pairs of 3G'second and 6(I'second spots focus on wood's renewability, insulation advantages and lower energy costs to manufacture.

In South Carolina, Mack Singleton, New South Inc., Conway, and Gene Parker, Jerry Norris and John Blades, Westvaco Lrrmber Sales, Sumnerville, are sponsoring 90 spots on three top-rated Charleston area AM stations, reaching an estimated 150,000 listeners oyer a two-week period. The program may be expanded to other South Carolina cities.

In North Carolina, SPC chairman Lee Ashburn, East Coast Lumber, Asheboro, reports "very favorable response" to ads he has been running on a local AI\,I station.

If your treated lumber bears one of these nine quutity rnarks, you cm be assured the manuhcturer followed rigorous q,ulity control sandards. Each of these nine agencies is accredited by the American Lumber Standard Committee (ALSC) for the zupervision and inspection of pressure treated lumber. Check for one of these quality marks to make stue your lumber was treated by a plant ttnt submits to ALSC quality confrol procedures. For more information, contact the Southem Pine Council by clling (504) 49 1,1U, orfaxus at, (504) 4$-612.

In Florida, Bill Tucker, Florida Wood Council, is organizing a campaign on major stations in Jacksonville.

Kitchen ls Top Remodel

The kitchen was the number one remodeling project under consideration by consumers responding to the National Association of the Remodeling Industry's hot line during the past six months.

Whtle 26Vo werc interested in kirchen rcmdehng,25Vo were thinking about an addition. Questions about bathrooms and whole house renovations tied at l3%. Nearly half of the 32,fiX) homeowners calling were considering more than one remodeling project with the rnajority expecting the first project to be started within a six month time frame.

Research collected shows over 93% of the callers were considering a current remodeling projecr It would be the first remodeling project for 1l%o.

ou can't control the weather but you know that primer must be applied promptly while the wood is clean and dry and the temperature is right. That's why we developed PALCO Prime.

You'll save time and moneywhen you order our kiln-dried redwood and Douglas fu products with PALCO Prime.

Just as a building needs a solid foundation, painted wood needs a solid prime coat. Lumber needs to be primed on the front, back, ends and edges.

When wood siding, fascia and trim are primed at our mill, they're primed properly for longJasting performance. With less handling you'll have fewer headaches, too-all the way from the mill to the iobsite.

So, don't worry about the weather. Order PALCO lumber with the PALCO Prime factory finish.