Energy efficient: two magic words

ETNERGY effrciency is a Powerful E/fercstration product selling tool.

Concerned witb higb utility bills and tbe environment, ehoPPers are looking for windows and skYlights that conserve energy. Helping them select the best products for new con' struction, remodeling or replacement has become an important and Profitable task fu a retailer.

Salespeople must understand today's products are different. Options ale unlimited in both appeafimce and energy saving perfonnance.

Window specidists should know glazing options, performance and energy efficiency. High perfonnance, insulated glass, double and triPle glaze, low-emissivity, tint, argon gasfilled air space, weatherstripping, sound transmission, R-value, U-value, air infiltration and structural performance must be in their vocabulary.

Story at a Glance

How to use onergY savlng lnformatlon to sell wlndows ... beneflts of energy efflclent wlndows fenestratlon terms.

Since individual manufacturers have various tenns and performance ratings, their literature and sales reps can provide specific information. However, cerLain basics apply to all fenestration products.

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The National Fenestration Rating Council, a national non-profit certification and rating organization, has mechanisms for rating u-value, solar heat gain and air-infiltration. NFRC labels with standardized energy ratings are being developed.

Their uniform energy rating aims to provide dealers with "apples to apples" enefgy performance comparisons. They will make it easier for customers to select windows and take advantage of perks available to those who install energy efficent products. Utility company energy rebates, special mortgage progxams and low inter- est loans for homebuYers who Purchase energy saving homes are some of the bonuses.