Maximi-ing the deck proiect ticket

Storyat a Glance

Benefits of a deck display. ways to build sales using demos to prompt add-ons for bigger tickets.

graded version than the consumer originally had in mind.

(2) promote sales of otherdeckparts, hardware, accessories, finishes, furnishings or outdoor living extras.

(3) motivate homeowners with decks, porches or patios to upgrade, renew or refinish them.

The basics should be used to construct the display but need not be stocked adjacent to it. Use signs to point out where the components can be found, including:

. decking r posts o top rail beams o joists railing posts r balusters r stair stringers step treads cement nails, screws, bolts and other connectors.

Position neat displays of installation and maintenance extras nearby: r stains, finishes andprotective coatings r applicators (b'nrshes, rollers, sprayers) o construction tools

. caulks and adhesives deck display can do more than promote decking sales.

It can: (1) promote sales of an entire deck package, including a more up-

Always use top quality materials and professional construction in a deck display. Position the model in a high traffic, well lit location. Have literature, detailed signage and a knowledgeable salesperson on hand to help potential buyers.

Incorporate fancy deck accessories for higher end sales:

. spindles r lattice r built-in benches and storage compartments built-in deck lights o planters r overhead structures. Use luxuries and amenities to complete the scene: outdoor furniture

. garden swings . sauna yard lighting heat lamps o barbecue equipment

. outdoor speakers r hot tub or spa o plants r birdhouses and feeders o windchimes, mobilsandwhirligigs.

Too many products may make your display look like a crowded stockarea, but a spacious, detailed, well fumished sample deck can sell a lot more than lumber.