Advertising

PROI ESSIONA I, TRAI)T:RS

uith cxpertise and u good reputltion in specialty lumber products ure needed at ( ascade l:nrpire ( orporltion. Our growing company, with currenl annual sales of Sl45 nrillion. wishes to double its size within the next five years. lf you'rc interested in t future with a forward thinking conrpany, please respond to Ray li. llaroldson. nresident. (800) 767-8171. All responses will be held in strictest confidcnce.

Experienced Lumber Trader

We are Hardwood and Sottwood loo and lumber wholesalers with otfices in C-anada and the United States. We are seeking sincere, exoerienced lumber traders who have a view towards the long term.

Work fom your part of the country, 01 fom our ofJices in lhe Toronto area.

This is an excellent opportunity with a well-established company.

We enjoy an oulstanding financial and markeling reputalion.

For complele dehils, please phone or wrile Bob Wilson in strict contidence.

Twenty-five (25) words for $21. Each additional word 700. Phone number counts as one word. Address counts as six words. Headlines and centered copy ea. line; $6. Box numbers and special borders: $6 ea. Col. inch rate: $45 camera ready, $55 if we set the type. Names of advertisers using a box number cannot be released. Address replies to box number shown in ad in care of Building Products Digest, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Make checks payable to Cutler Publishing, Inc. Mail copy to above address or call (714) 852-1990. Deadline for copy is the 20th ofthe month. PAYMENT MUST ACCOMPANY COPY unless you have established credit with us.

,295

ESTATE SALE: Family owned lumber yard for 43 years. Downtown Wimberely, Texas. 3000 square foot business area, 8765 square foot shed area. Financing available. Gilcrease, (512) 392-5549. Write Box 170, Wimberely, Tx. 78676.

\ilE BUY sutplus, salvage, buy back, odd lot, & misc. building materials and flooring. Call John Kern, (904) 384-0057 or FAX 904-384-6614, in Jacksonville. Fl.

Wanted To Buy

All types of building materials, hardware, closeouts, overruns, irregulars and buy backs.

CALL COLLECT:

Spencer Parker or Bubba Morgan 2nds in Building Materials, Inc. Phone: 615-E99-E203

Fax: 615-E9-'1429 u.s.

GHECK thc figures: 1.5 million outdoor decks are built in the over an average year, each using an average of250 board feet of lumber; decks alone will consume 375 million board feet of softwood lumber in 1992.

That's a lot of opportunity for sales to deck builders, remodeling contractors and do-it-yourselfers. Participating in the Califomia Redwood Associationl Home Mechanix deck contest is a way to increase store traffic and cash in on the perennial popularity of redwood decks.

Dealers who used the displays and offered entry blanks last yearare enthusiastic about the results. One reports,"We had people come in wanting to know more about the contest. They asked a lot of questions and picked up entry blanks. The banner definitely brought people into the store, and the contest information encouraged them to start projects that they had been putting off. The deck contest was a good promotion for us."

"We had people building $4,000 decks who bought redwood in lieu of other materials to enter the contest. We had one deck that in terms of sales to us brought in $9,(XX), including extensive fences, trellises and planters. $/e had some people who as soon as they got in the store said, 'What's this contest about?' I can honestly say that the contest generated several specific deck sales," another retailer explained.

Injudging the hundreds ofdeck photos that came in from all over the country, thejudges spotted several interesting trends in addition to the overall high quality and variety of deck designs entered. Hardware which creates deck surfaces with no visible nails was popular with both d-i-yers and professionals. Pattems were intricate, featur-

Building Materials Software

Flr IBIW Mini @mputerc

Designed for building materials retailers and wholesalers, this complete system includes point of sale. order processing, billing, sophisticated pricing (markup. markdown. contract, quantity breaks, etc.) accounts receivable and credit, inventory control, purchase order control, sales analysis, accounts payable, general ledger. Easy to use, completely integirateda sin$e transaction updates all relevant data. CaIl or write: ing heningbone, parquet and sunburst designs. Many decks were built with 2x4s, using alternating widths.

Ornate railings were used frequently, often incorporating materials such as glass panels and blocks, stainless steel and copper tubes, wrought iron elements and steel cables. Railings and trim were often painted or stained to blend or contrast with architectural el- ements of the house. Redwood lattice was used extensively in conjunction with the deck as screening, fencing or to disguise deck understructures.

By incorporating these trends into his inventory of lumber, hardware, finishes and stains, a dealer can be ready to capitalize on the enthusiasm that the contest and the accompanying promotion create.

TIrc 1992 deck contest will be announced to the public in the spring and summer issues of Home Mechanix (circulation 1. I million). Thefive 1991 redwood deck winners will be highlighted in the July/August issue, creating additional interest and support for the contest. Newspaper and trade publications will print CRA originated stories during the spring and summer deck building season.

Banners and countertop entry blank displays are free for dealers who want to participate in the contest. They are available at no charge from redwood suppliers orthe CRA. Suggestions also are available for coordinating local deck contests and deck clinics with the national contest.

Story at a Glane,e

Use deck contests: dealers report increased sales of redwood, related deck hardware, finishes nationwidemagazine promotion will reach 1.1 million readens... free banners, entry blanks.