It's time

ll OW is the time to think ahead l! to summer. In a couple of months customers will be looking for gazebos, summer houses and garden swings. A little pre-planning will put your advertising on target and have demo models ready for display.

Experts advise aiming your merchandising and advertising at women. Position your ads in the sections of the newspaper read most by women. Sell the glamour and sociability of entertaining in handsome garden rooms. Stress the fun a family can have with the gazebo and the garden swing. Emphasize that a husband (or wife) can assemble the items easily.

Place a demo model of the gazebo in an area of the store shopped by women, not in the lumber yard. Add a garden swing. Decorate with plants and garden furniture. Make it easy for a woman shopper to imagine spending a leisurely, cool afternoon there or entertaining a group of friends in the twilight.

Ordering kits made from redwood is the easiest way to meet your customers' dreams and needs. Because they come pre-engineered with all wall segments pre-assembled, horizontal to vertical joints screwed together and roof panel frames nailed and glued, they can be put together successfully by a non-carpenter. Many kits are pre-stained and packaged with fasteners. These benefits almost sell themselves to do-it-yourselfers.

Generous margins on most kits are augmented by sales of tools, concrete. hardware. stain and accessories. Many kit manufacturers offer deck kits, steps, flooring, beverage bars and a variety of doors and windows for customizing structures.

Sell the convenience and sizzle and reap the profits ofeasy handling, add-on sales and orderine as needed from your distributor.