Texas idea center sells to the imagination

provide individual assistance away from the retail home center atmosphere."

There is no inventory, although the center is linked by computer to Calcasieu headquarters and can provide instant inventory and price information.

Products featured in actual room settings or operable displays include aluminum and greenhouse windows, skylights, siding, locksets, bath accessories, bar sinks, floor safes, door knockers, brass accessories, entry and interior doors, stair components, columns, wood windows, ventilating roof windows, custom architectural millwork, and 150 moulding profiles and combinations,

Four full-time building product specialists are on duty to assist in coordinating selections customized for the individual needs of each project. And the Selection Center also provides a planning area and a conference room which builders, architects and homeowners can use to discuss plans and make decisions. The conference area also serves as a meeting room or media room stocked with projection equipment and product presentations. Builders can even bring in their own tray of projection slides to present to their customers or sales force.

"An incredible amount of thought has gone into the design of the Selection Center to make it both functional and creative," says Jody Drake McRee, manager of the center.

Afterall, stirring the imagination is as much a part of a sale as shaking the pocketbook.

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Low't,'s will open a new 65,000 sq. li. store near Mooresville, N.C., this spring. the Warner Robins. (1a.. Lou'e's will relocate to a recently acquired 60,000 sq. fi. building being converted to "rack'n roll" merchandising. . . plans to build a I'owe's in llrevard, N.(1.. have been delayed due to site problems