Redwood Gan be sophisticated

FTEDWOOD'S natural attributes flmake it a natural product to recommend for use in the humid areas of the south.

Story at a Glance

Ways to sell durability and beauty of redwood redwood blends with innovative technoF ogy and classic architec* turc.. showcase home de monstrates qualities that make rcdwood a top southem seller

If your customers perceive redwood as only being suitable for a rustic structure or a painted victorian, you can show them the New Southern Home built in Alaqua, Fl., as a showcase for the 1988 Southeast Builders Conference. The 3,836 sq. ft. house was designed to illustrate how contemporary ideas can be combined with classic design details to create timeless quality.

Paint grade (B grade) redwood was especially milled in a lx8 shiplap pattern for the exterior.

Valued at $1.2 million, the sophisticated home was designed to fit an imaginary family's needs. "lt provides a refuge, a retreat, as well as a uniquely personal place to entertain," notes the project manager.

More than 13,000 people visited when the home was open to the public. Located in an area developed in conjunction with three Gary Player championship golf courses, the New Southern Home is one of several houses incorporating redwood.

Builder Marc Sharp, who says he builds only with redwood, constructed this home and one for Gary Player as well as others in the development. He is full of praise for redwood, which he considers ideal for Florida's climate. He appreciates the beauty as well as the workability and durability. "l almost cried when they covered that beautiful redwood with paint," he said.

In fact. he liked the home well enough to acquire it for his personal residence.

DbGtbuton

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