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lf you sell into lhe West, or any part of it, we can help gel across your message.

The Merchant Magazine, sister publication ol Building Produds Digest, covers all 13 Weslern states. Founded in 1922, it's been the listened{o voice of the industry in the West for more than seven decades. Our longevity also proves we can get an advertise/s message to the imoortant trade factors better than any other medium. And at the right price.

Our oaid circulalion is over 4.000 - a remarkable vote of confidence as these industry influentials receive at least four free magazines monthly. Our paid circulation tells you clearly which magazine they read.

The Merchants unique blend of news, merchandising and marketing information reaches an audience of home centers and lumber dealers, as well as lhe wholesalers, distributors and jobbers that back them up.

You can count on reaching the market in the West through The Merchant. Call today, you'll be glad you did.