Cedar and the commercial building market

IJOW CAN dealers and wholeftalers generate more western red cedar product sales? One effective way to build sales is by making aggressive plans to call on and to service those who design, build and invest in commercial buildings in your area.

While pure wood frame structures will provide the best sales opportunity for western red cedar and other building products, even those buildings of non-wood construction provide an excellent potential for the decorative/

Story at a Glance

How dealers can generate more westem red cedar sales .developlng commercial bullder customers. .sales points lo stress...Promotlon ldeas...sales helps.

appearance items, according to RaY Moholt. He is a spokesman for the Western Red Cedar Lumber Association which is ready, willing and able to assist dealers and others with programs to stimulate use of cedar.

Trend-setting nonresidential buildings often start with western red cedar. "Because the workability and unmatched beauty of red cedar make it the inevitable choice of knowledgeable designers and architects whereever structures are built," Moholt explains, "dealers who call these benefits to the attention of designers and specifiers will be on the ground floor when product bids are issued."

"A sales point to remember," he stresses, "Whether it's in an office, a restaurant, a public building, a clinic, a service station, a bank or a shopping mall, the new look is the look of

DRAMATIC ceiling is achieved in this savings and loan interior with 1 ft. coffers. Selected knotty western red cedar lumber is applied diag onally. Main walls are paneled with surfaced clear cedar. Saw-texturer cedar boards are used on the exterior. Use of cedar in commerci: buildings is good lor your business as well as that of the occupant.