2002
2004
“’Sex and the City’ – one of the most popular TV shows in America – was in full swing. Miranda, a key character, was pregnant on the show. I knew she was going to need a stroller soon, so I called. It was a one-minute call: ‘Please send photos and contacts to x email. Thank you.’ I sent the photos a minute later. think I received a return call five minutes later saying that the head of art direction was very excited about the stroller. It turned out that a make-up artist on set had seen the Bugaboo stroller in Europe and had been looking for it ever since. It was Friday, and we needed to have five navy blue Bugaboo Frogs in NYC by Monday. That was a not-tobe- missed opportunity, of course.”
“We’ve always aimed to inspire and surprise, even as early as 1994, the year in which we developed an innovative special edition: the Bugaboo Frog Denim. The following year we introduced ‘Bugaboo By,’ a traveling platform of creative statements. We put our heads together with the Dutch Fashion Foundation and selected fashion designer Bas Kosters as the platform’s first candidate. We gave him carte blanche to design his limited-edition model of the Bugaboo Cameleon: gorgeous drawings on a snow-white background. Making a completely white stroller – the frame and all the plastic components – was a big challenge, but two years later the Bugaboo by Bas Kosters was a fact. It was such a successful collaboration that we later teamed up to make special editions with Paul Frank, Hello Kitty, Marc Jacobs and Missoni.”
Kari Boiler, president, Bugaboo Americas
2007
Bugaboo + TNT post
The distinctive silhouette of a Bugaboo stroller is featured in a series of Dutch postage stamps in a series paying tribute to Dutch design icons
07
Denim 007
Bugaboo is once more on top of the denim trend as it launches a special Bugaboo Cameleon collection in super soft, authentic denim.
Barber Ebbinge, specials specialist, Bugaboo International
2007
07
The Baby Cocoon is introduced to provide additional neck and head support for the smallest travellers, making the compact, easy and nimble Bugaboo Bee complete and ideal for infants.
Daytrips microsite goes live
Baby Cocoon
Daytrips online
2007 Bugaboo Bee
The compact-yet-complete Bugaboo Bee is born, meeting the needs of urban dwellers that live life on the fly, and inspiring a certain group of fathers to break out in dance...
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