2002 “To better illustrate Bugaboo’s mobility and perfect design, it was time for a new logo. It features the circle, which symbolizes the stroller’s epicenter and is present in all elements of the design. The three overlapping circles create the suggestion of movement and express Bugaboo’s energy and dynamics. Providing all products and forms of communication worldwide with the new logo was no easy task. For instance, long before we introduced the logo, we had to submit advertising copy for the catalog of a major baby-products chain. That demanded a creative solution. For the very first time, we opted for a completely collapsed Bugaboo – not a logo in sight!” Madeleen Klaasen, chief marketing officer, Bugaboo International
99 2000 Taiwan and on
bugaboo.nl First website goes online.
Manufactured in Taiwan, the first shipment of Bugaboo strollers is delivered to the Netherlands. The Bugaboo Classic hits the cobbled Dutch streets as the world's first modular stroller, redefining function, aesthetics and safety.
Bugaboo Frog
Fuelled by a passion for innovation, Max evolves the chassis of his original design, giving it a frog-like suspension –and the modular, multi-terrain, infantto-toddler Bugaboo Frog is born.
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A cameo on HBO's hit series “Sex and the City” ignites object lust among trendsetting parents in the US.
A new logo features the symbolic and dynamic form of three overlapping circles to communicate the Bugaboo ideals of mobility, movement and connection.
Sex and the city
New Identity
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Salone Internazionale di Mobile
Bugaboo creates a Milan “daytrip” for the Salone Internazionale del Mobile in Milan; the acclaimed annual trade show spotlighting the best in European innovation and design excellence.
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Denim part 1
Bugaboo stakes its claim to the denim trend and designs the first perfect pair of jeans... in the form of a special edition Bugaboo Frog.
04 Bugaboo Daytrips
Bugaboo inspires parents to go explore, launching a free downloadable series of parent-child “daytrips” in the world's most exciting cities.
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