tower was something from after the editing and
the area of culture, it is much more difficult
the main concept, and the the app itself made
to find programmers, they charge per hour and
for a lot of work, I think the application was
are very expensive, so that was a big problem,
the most work.
I think it is a big problem. And I think the directors too, documentary makers, we see this a lot in classes, they are not familiar with web
IN TERMS OF THE TEAM, WHAT WAS NEW? DID YOU HAVE ANY DIFFICULTY FINDING QUALIFIED PROFESSIONALS?
documentaries, so they do not know how to deal with the scope of the technology, they do not know what to demand.
MT: We hired 40 people who worked on this project, but there was a core team, the editors and the assistant editors, because we had
a
lot
of
image
editing.
In
terms
of
technology, we had a company which made the app in Rio de Janeiro, and later a programmer who made the web doc in São Paulo. There was an art director who did everything, she was really great. I think that, in terms of design, we had less trouble with interfaces, because Haydee Uekubo, who is the creation person, is someone who worked for a long time
MM: It was great that the technology professionals we worked with enjoyed making a documentary project, they had a certain liberty in creating, because most technology jobs are much more rigid. So, I remember that they also liked it, a few really bet on it, because a documentary project which uses technology is rare, that is, at the time, today it is a little more common, but 4 years ago, it was a little rarer for these professionals we worked with. So, I think everyone enjoyed it as well.
in an advertising agency, so she is someone who thinks very quickly in interface and she made
the
brand,
the
solutions...The
women
WHICH PRODUCTS WERE PLANNED FROM THE BEGINNING OF THE SOUND OF BELLS?
worked hard, the programmer, art director, screenwriter for the film, myself, Marcia,
MM: We had already come up with the format we were
the producer Julia Franceschinni, local pro-
going to use: a feature film, an interactive doc-
duction, so we had a lot of women on the
umentary, a multimedia platform, an app geo-ref-
team. As far as programming, I think it is
erenced by the sounds of bells in Minas Gerais,
tough to find a team, the person is generally
and a return to all nine cities we recorded in to
a programmer and works with websites, it is
make a projection on the external facade of the
difficult to find someone who works with user
churches in these cities. So the idea was that
experience and web documentary, it is very
each of these products would have a different
difficult to find that. I think people are
public and different content, starting from the
being trained to work with technology and
same arsenal of material.
user experience, programming for storytelling, but I do not think it is easy to find, especially in the area of culture, because
TALK A LITTLE ABOUT THE MATERIAL YOU CAPTURED. HOW WAS IT USED?
advertising has so much money. The Sound of
Bells budget was R$297 thousand for all the
MM:
products, which is nothing, right? So, in
video, more than 40 interviews, many parties,
Our
MEDIA END PLATAFORMS ECHO IN THE SOUND OF BELLS · BY JÉSSICA CRUZ · 61-67
production
had
about
100
hours
of
63