20 • The Way of the Buffalo
Lesson Number One: Forget Reality The North American bison, better known as the buffalo, did not fly. If it could have, it might have survived in great numbers. Instead it was decimated, the remainder relegated to reservations. This is our legacy. We have had to learn to fly or become extinct—succeed or die like so many other businesses before us. The trick, of course, is how to learn to fly. Lesson number one: Forget Reality. Reality has no place in flying. Reality tells you that a big metal machine or a buffalo cannot stay up in the air. This has to be forgotten and a new mentality has to take its place. The vision of a buffalo with wings in the air has to become the new reality.