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“I read the obituaries, my horoscope, then I look at the ads. ” – Harriet, Retired


“I like funny ads. ” – Duffy, owner, maintenence company


2014 WNY ADDY AWARDS We’ve got our golden rules. Our obsessions. Our absolutes about what makes a good ad. We sure talk about it a lot. With fellow creatives. Account executives. Clients. You know, other people who are just as close to it as we are. Sometimes we do focus groups to answer a very specific question. But rarely do we ask regular time-clock-punching, cereal-swilling, channel-flipping, trousers-buying folks what they actually think about all this. So we thought let’s bust down that wall and get the perspectives of the people we actually do all this work for. Landscapers, grandmas, kids, teachers. People who define “briefs” and “PMS” entirely differently. Some of their thoughts confirm what we hold true. Some fly right in the face of it. And sometimes, it’s obvious that they have no earthly idea what they want, like or respond to. Which tells us that there’s no pattern or formula to guide our endeavors. The only known antidote? Creativity.

gold sponsor:


A Message from the President & Co-Chairs What did we learn from our theme this year? People love things that are cute, funny and provide value. They also don’t read. With that in mind, we’ve dropped the wordy intro, and replaced it with pictures of babies. Congratulations to tonight’s winners, and a huge thanks to everyone who helped put on the show.

President, Advertising Club of Buffalo Charlie Fashana, First Niagara Bank (Ray) 2014 ADDY Co-Chairs Jason Yates, Gelia (Josie) Kristen Cronyn, M&T Bank (Emma)


Special Thanks Show Creative: Gelia

ADDY Committee & Volunteers:

Alex Brown Michaela Kowalick Kathy Kastan Theresa Lorenz Jenna Marciano Tara Mitravich Kate Olscamp Bill Paterson Kim Pentheros Rebecca Rudell Amy Robb Devon Slobodzian Jason Yates

Scott Bartels Frank Conjerti Kristen Cronyn Nick Colacicco Erin Doherty Jean DuBow Charlie Fashana Matt Low Tim Marren James Neiler Brittney Sikora Julie Zack

Video Presenters: Kelly Hyla Harriet Konovitz Sofia Maimone T.J. Marfoglia Duffy Smithers Michele Van Iderstine

For answering countless questions: Tricia Barrett Tina Pastwick

Show Book Printing: Zenger Group Show Book Binding: Quality Bindery Show Book Paper: xpedx Video Interviews/Casting: Trish Phelan, Bulldog Productions James Gribbins, Gribbins Films Poster Photography: Myers Creative Photography John Myers Heather Roman Will Strawser Dan Myers Josselyn Scott Kathy DiCesare Poster Models: Nick Georgiade, AMS Models, Inc Amari Germany, Exxcel Model & Talent Chloe Christofaro, Exxcel Model & Talent Sean O’Grady Nexus Personal Management, Inc Amanda Wilson, Wilhelmina Rochester Judging Weekend: Buffalo Limousine Visit Buffalo Niagara


illustrator, designer, digital pioneer, and on , r to

f the best creative minds this city has known.” o e

Pete Reiling

Pete Reiling is a freelance (hint, hint) creative working in Buffalo, NY. During his time at Crowley Webb, his work was recognized by the ADDYs, Communication Arts, Print, Graphis and the Association Typographique Internationale. Any creative success he’s had is thanks to the people and dog on this page.*

Alex Osborn Award for Creativity

This award recognizes individuals who, through outstanding creative achievements, have left an indelible mark on the Western New York creative community. The key requirement is that the individual’s achievements have helped strengthen the local advertising, graphic arts and communication disciplines – as well as gained recognition outside our market..

*Mr. Reiling is unable to shake the feeling he’s forgotten someone, and regrets it if he has.

“Pete is a Renaissance man. He’s a writer, art d i r e c


“I don’t think there is one other individual anyone can name

Newell is founder of Buffalo Rising. Co-founder of Elmwood Avenue Festival of the Arts. Co-founder of the Powder Keg Festival that built the world’s largest ice maze (Guinness Book of World Records). Instigator behind Emerald Beach at the Erie Basin Marina. Co-created Flurrious! winter festival. Co-creator of Rusty Chain Beer. Instigator behind Saturday Artisan Market (SAM) at Canalside. Founder of The Peddler retro and vintage market. Instigator behind Liberty Hound @ Canalside. Catalyst behind the Pierce-Arrow Film Arts Center. Throws The Witches Ball at The Hotel @ The Lafayette. Next up: Porchfest...

David I. Levy Communicator of the Year Award This award was created to recognize outstanding achievement and service in the communications industry. Nominees should have a distinguished record of achievement over an extended period of time, which includes contributions to his/her company, the industry and the community.

Newell is passionate about the green economy and animal rights. He considers himself a facilitator of community projects and a sounding board for ideas. He spends his days researching, writing, networking, encouraging others and digging into myriad projects. He promotes Buffalo as a year-round destination filled with vibrant communities - a city that is in the midst of shedding and hopefully retaining its Rust Belt image.

tarted, from scratch, a sustainable online mediu m has s . at

Newell Nussbaumer

th

s also instigated as many events throughout Buffalo“ at ha th


ore than she gave herself credit for, abou m t

al and interactive project management. .” t i g i td

Erin Doherety Fortunate. Every day I wake up and think to myself, I’m pretty fortunate. Every day I have the opportunity to work beside people who have made my few years in this industry exciting, challenging and rewarding. I get to work on a variety of projects that continually keep me on my toes, whether it’s a capital campaign for a beloved local nonprofit, a national vehicle diagnostics company or my very own agency’s social media footprint. And speaking of said agency, I couldn’t have found a better place that fosters growth, education and independence. Every day I’m able to learn new things in the fields of digital marketing, e-communications, measurement and reporting. From my humble beginnings when SKM Group decided to take a chance on a shy but dedicated Duquesne University grad for an account coordinator position to my current title as senior interactive project manager, it’s been a crazy ride. I’ve had my share of ups and downs (mostly ups, don’t be scared, kids) all of which have helped to shape the marketing professional I’ve become — and paved the way for what I can contribute down the road. Future star? Maybe. But I think “fortunate star” has a nice ring to it, too. I am flattered and humbled to be the recipient of this award. I know I have a lot to learn, but think that’s what makes this industry so exciting. New technologies, new challenges and most importantly, new people to learn from on a daily basis are what enrich every idea and make me happy to come to work every day. I want to thank my husband, family, bosses (you know who you are), Ad Club and the entire SKM crew (both past and present). You all have been a vital part of my growth and success, and for that I am truly thankful. And fortunate. Very, very fortunate.

Future Star Honoring an outstanding young professional in the marketing and advertising field who has demonstrated great potential in his or her early years in the industry. The recipient must have five years or less experience in the marketing and advertising field (excluding internships or part-time employment while working on a degree) and have been an Advertising Club of Buffalo member for at least one year.

“She became a self-taught expert, who knew a l o


JOE CROWLEY If you know one thing about Joe Crowley, you know he was a Red Sox fan. If you know two things, you also know he was a man committed to serving others. Having come from humble beginnings, Joe was always intent on giving back and sharing his success. He served on numerous boards, and countless organizations from the Salvation Army to the Irish Classical Theatre to Buffalo Prep to Bishop Timon High School have felt Joe’s generosity and love. Joe’s legacy is not only the ad agency he cofounded with John Webb, but the values and principles he promoted throughout the community. The Advertising Club of Buffalo is proud to announce that from this day forward, our award honoring achievement in furthering the activities and interests of the club through hard work and going above and beyond the call of duty shall be known as the Joe Crowley Award for Service.


h d Club event, I most often A ear n a f

through Kim. ” t i f o Kim Pentheros

Kim was introduced to the Ad Club while studying graphic design at Daemen college and quickly became involved with academic events and volunteered time to the 2007 ADDYS as a student. She’s been a member for eight years and on the board for the last four, serving on the executive board as Secretary since 2012. She was a part of the team that created the foundations for the club’s regular educational series, AdLab. She brought it to life and has been overseeing its programming since 2011.

Kim is a strong advocate for the club in her constant engagement with local design students, colleagues and anyone she thinks may benefit from the diverse programs the club offers. Joe Crowley Award for Service This recognizes not only hard work, but also outstanding achievement in furthering the activities and interests of the club. All past recipients have shown dedication, commitment and service to the club that went above and beyond the call of duty.

“Whenever I hear o


urns into a humongous rainbow. All the kids t l ea

down it and land in this giant Bowl of candy. e d i sl

I told my mom about the commercial where th e c e r


And, like, they jump around until IT opens up an

rops them back in their kitchen. Then she j dd

t bought the healthy stuff she had the coupon us


Bruce Gifford Creative Director/Copywriter, Goodby Silverstein & Partners, Arnold Worldwide, Digitas, Blast Radius, Wunderman World Health, Freelance New York, NY After a number of years working as a copywriter and creative director at agencies such as Goodby Silverstein, EuroRSCG and Arnold, Bruce has won awards at about every major show in the industry, including Cannes, One Show and CA. Then, with no clients, no seed money and a three-month-old baby, he and a partner decided to start their own agency. Working out of a rented garage, he grew it into a regional creative hot shop that was later voted “One of the Best Places to Work” by the Washington Business Journal. Ten years after he sold the agency, he is now back in New York, working as a creative director at Wunderman World Health and Blast Radius.

Lucy Todaro

Associate Creative Director, Doner Advertising Cleveland, OH With nearly 18 years of experience in branding and advertising, Lucy Todaro is one of the lucky few, doing what she loves as an associate creative director at Doner Advertising. For Lucy, there’s nothing more satisfying then guiding someone from intern to national ADDY winner. She is experienced in all elements of marketing, from traditional advertising to interactive and emerging technologies. Lucy has a bachelor of arts degree in visual communications from Kent State University, where she also teaches graphic design courses. Her passion for the business has resulted in numerous awards and accolades, but Lucy’s proudest achievement is her beautiful daughter, Fiona.

JUDGES


Kara Hollinger Bulla Owner & Creative Director, 3pm Creative Group Charlotte, NC Kara is a Midwesterner-turned-Southerner. Born and raised in Indiana, she studied graphic design and photography at Purdue University. Before relocating to the South, she spent 100 days exploring Asia and Eastern Europe, honing her photography skills in Vietnam, Malaysia, Egypt, India and Turkey. After arriving back home, Kara moved to Charlotte and fell in love with advertising. She spent six years as an art director with big agencies, and eventually got the guts to strike out on her own. 3pm Creative Group was born, and Kara is the proud mama. Kara has been recognized locally and nationally — most notably in Print Magazine, LogoLounge and numerous Rockport and Penguin Books. She also has a seat on the Board of Directors for AAF-Charlotte.

Tyler Travitz Co-founder, Creative, CentUp Chicago, IL Tyler Travitz leads the creative efforts at CentUp, a Chicago-based startup that helps bloggers, journalists, podcasters and Internet content creators collect micro-donations. Prior to CentUp, Tyler worked as the director of digital design and development at GolinHarris, a global integrated communications agency. Tyler lead creative projects for blue chip brands and Fortune 500 companies including Texas Instruments, Constellation Brands, Walmart, McDonald’s and Shire Pharmaceuticals. He has spoken at SXSW 2013 and at the Big [D]esign Conference in 2012. Tyler’s work in interactive has been featured on Mashable, recognized by Adobe and won a MarCom Platinum award. Tyler has a master’s degree in computer graphics design from the Rochester Institute of Technology.


on the nose Or I Use the time to visit the Com m o d se advertisers can save the sales pitch o h T . e.

at? Why did I choose this beer? good question. h W


Look, I don’t pay attention to commercials. I lea ed how to use this fast-forward do-hickey – rn

second my COP show starts up again, I nail it the


W Hotels Munchie Box In-Room Plus Aaron Niziol, Art Director Elizabeth Jones, Director of Global Sales

SILVER ADDY

Packaging, Single Unit


Mass Appeal Sponsorship/Giveaway In-Room Plus Elmwood Village Association c/o Mass Appeal Elizabeth Hall, Assistant Art Director Aaron Niziol, Art Director Elizabeth Jones, Director of Global Sales Luke Copping, Photography

SILVER ADDY

Packaging, Single Unit


Ritz Carlton Mini Bar In-Room Plus Aaron Niziol, Art Director Elizabeth Hall, Assistant Art Director Elizabeth Jones, Director of Global Sales

SILVER ADDY

Packaging, Single Unit


6X6 Lacrosse Packaging

The Martin Group 6X6 Lacrosse Allison Giacomini , Brand Manager | Digital Media Strategist Adam Bauer, Senior Digital Art Director Greg Meadows, Vice President | Creative Director Chris Muldoon, Senior Copywriter Paul Wahler, Brand Production Specialist

SILVER ADDY

Packaging, Single Unit


Lockhouse Vodka Bottle Lockhouse Distillery Jonathan M Mirro, Vice President of Marketing Chad Vosseller, Vice President of Operations

SILVER ADDY

Packaging, Single Unit


ESSEN Trade Show Crowley Webb ESAB Darryl Colling, Senior Art Director David Buck, Creative Director Nicole Hutton, Production Artist Warren Stanek, Photo Retouching Mary Kroll, Production Manager Freeman Company, Production Chisel 3D, 3D Piece Production Lauren Molenda, Account Supervisor Adina Pera, Account Coordinator

SILVER ADDY

Point-of-Purchase, Trade Show Exhibit


Stinger Medical Hadley Exhibits Stinger Medical Patrick Haggerty, Exhibit Designer Grzegorz Pilip, Graphic Designer Teresa Thompson, Stinger Medical, Marketing Jami Jackson, Stinger Medical, Marketing

SILVER ADDY

Point-of-Purchase, Trade Show Exhibit


Ericsson CES Hadley Exhibits Ericsson Patrick Haggerty, Exhibit Designer Kerrie Yeates, Graphic Designer Grzegorz Pilip, Graphic Designer Jonathon Talbert, Ericsson Marketing Sherry Woodard, Ericsson Marketing

SILVER ADDY

Point-of-Purchase, Trade Show Exhibit


Empire EMCO OtherWisz Creative Corporation EmpireEMCO Mark Wisz, Art Director Jill Wisz, Creative Director Nicholas Haas, Graphic Designer

SILVER ADDY

Collateral Material, Stationery Package


Buffalo Niagara Shopping Guide Visit Buffalo Niagara Matt Steinberg, Creative Director Peter Burakowski, Copywriter Katie Ambrose, Photographer Erin Habes, Producer/Copywriter

SILVER ADDY

Collateral Material, Brochure, Four-color


Footsteps to follow. Honors InstItute

ge, disability, gender, identity, sexual orientation, assment that is prohibited by law, treated adversely,

9/27/13 2:30 PM

schuster MCC Honors Brochure

Crowley Webb Monroe Community College Matt Low & Wendy Swearingen, Copywriters Kelly Gambino, Art Director Jeff Pappalardo, Creative Director Maria Bond, Designer John Myers, Photographer Warren Stanek, Photo Retouching Matt McCarthy, Print Production Coordinator Cohber Press, Printer Shannon Vogel, Senior Account Executive Angela D’Angelo, Account Executive

GOLD ADDY

Collateral Material, Brochure, Four-color


MCC Viewbook Crowley Webb Monroe Community College Wendy Swearingen, Copywriter Kelly Gambino, Art Director Jeff Pappalardo, Creative Director Maria Bond, Designer John Myers, Photographer Warren Stanek, Photo Retouching Mary Kroll, Production Manager Cohber Press, Printer Shannon Vogel, Senior Account Executive Andrea D’Angelo, Account Executive

GOLD ADDY

Collateral Material, Brochure, Four-color


In-Room Plus Look Book In-Room Plus Aaron Niziol, Art Director Elizabeth Hall, Assistant Art Director Elizabeth Jones, Director of Global Sales

SILVER ADDY

Collateral Material, Brochure, Four-color


HealthWay Residential Brochure

Herberger Creative HealthWay Jeffrey Herberger, Creative Director Joe Sweeney, Copywriter Sue White, Production Art Will Giuliani, Illustration Zenger Group, Printer

SILVER ADDY

Collateral Material, Brochure, Four-color


Explore & More Capital Campaign Brochure The Martin Group Explore & More Children’s Museum Lisa Strock, Senior Vice President | Client Services Dave Koch, Senior Vice President | Executive Creative Director Greg Meadows, Vice President | Creative Director

SILVER ADDY

Collateral Material, Brochure, Four-color


Conventus Brochure The Martin Group Ciminelli Real Estate Corporation Kelli Putney, Senior Vice President | Brand Strategist Greg Meadows, Vice President | Creative Director Dave Koch, Senior Vice President | Executive Creative Director Paul Wahler, Brand Production Specialist Zenger Boncraft, Printer

SILVER ADDY

Collateral Material, Brochure, Four-color


MCC Brochure Campaign

Transfer Student Guide

Crowley Webb Monroe Community College Wendy Swearingen, Copywriter Kelly Gambino, Art Director Jeff Pappalardo, Creative Director Maria Bond, Designer John Myers, Photographer Warren Stanek, Photo Retouching Mary Kroll, Production Manager Matt McCarthy, Print Production Coordinator Cohber Press, Printer Shannon Vogel, Senior Account Executive Angela D’Angelo, Account Executive

Campus Visit Guide

GOLD ADDY

Collateral Material, Brochure, Campaign

Adult Student Guide


Pac-12 Brochure Campaign Telesco Creative Group Pac-12 Networks Michael Telesco, Creative Director, Art Director Kimberly Simons, Designer Susannah Gray, Production Manager Gateway Printing, Printer

SILVER ADDY

Collateral Material, Brochure, Campaign


Orchard Fresh - Magazine SKM Group Orchard Fresh Monish Bhattacharyya, Executive Creative Director Lauren Cius, Associate Creative Director Andrew Ucci, Copywriter Jamie Zielonko, Senior Account Executive K.C. Kratt, Photography

SILVER ADDY

Collateral Material, Publication Design, Magazine

Client TOPS

Fresh the Orchard November 2013

Job# TOPS1160C Orchard Fresh Quarterly Newsletter

From

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IN thIs Issue:

PerF @ 4.25” FrOm leF

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special issue Orchard Fresh | 4050 N. BUFFalO rOad | Orchard Park, NY 14127 | OrchardFresh.cOm | 716-662-1051

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YOUr Order IN sTOre ^ BrINg TO OUr kITcheN TO Place ^ deTach Order FOrm here aNd

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Music Teachers Advocacy Poster Gelia

National Association for Music Education Jason Yates and Kim Pentheros, Art Directors Bill Paterson, Copywriter Bill Paterson and Kathy Kastan, Creative Directors Lindsay Varga, Account Executive

GOLD ADDY

Collateral Material, Poster

Judge’s Choice Kara Hollinger Bulla & Lucy Todaro


Second Quarter

Endometriosis Awareness Month This painful gynecological condition occurs in 6–10% of women. And while there is no known cure, pharmaceutical advances may hold the promise of vastly improved pain management.2

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New Year’s Day | Jan 1

CROWN Summit Jan 22 - 24 Philadelphia, PA

Rare Disease Day | Feb 28 World TB Day | Mar 24

Valentine’s Day | Feb 14

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Tax Day | Apr 15

Partnerships in Clinical Trials Mar 30 - Apr 2 Las Vegas, NV

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London Marathon London was the site of the first modern marathon during the 1908 Olympics. While the organizers initially set that race at 25 miles, it was extended for logistical reasons (some say at the demand of Queen Victoria) to 26 miles. That distance was adopted as the standard for all future marathons in 1921.

DIA Conference

ACRP Global Conference Apr 26 - 29 Orlando, FL

Mother’s Day | May 11

February American Heart Month

Memorial Day | May 26

DIA Conference Jun 15 - 19 San Diego, CA

Flag Day | Jun 14

of respondents who participated in cancer clinical trials reported they were treated with dignity and respect.3

Father’s Day | Jun 15

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We’re specialists. Patient recruitment is all we do. And we’ve been helping the world’s leading pharmaceutical companies for more than 10 years. How? By viewing each study as a new challenge. Understanding people from around the world and making emotional connections with them. Giving research sites the attention they deserve. Keeping an eye on the bottom line at all times. It’s not magic, it’s the Praxis difference.

We look forward to seeing you in San Diego. We’ve got something special planned for this year and you won’t want to miss it.

April National Autism Awareness Month National Cancer Control Month May Asthma and Allergy Awareness Month Brain Tumor Awareness Month Celiac Awareness Month Cystic Fibrosis Awareness Month Hepatitis Awareness Month National High Blood Pressure Awareness Month Lupus Awareness Month Mental Health Month National Osteoporosis Prevention Month Skin Cancer Awareness Month Tuberous Sclerosis Awareness Month

Lyme Disease Awareness Month National Arthritis Awareness Month Liver Awareness Month One recent study of 494 hospitals led researchers to conclude that patients treated at hospitals that participate in clinical trials receive better quality of care and achieve better health outcomes than those treated at non-participating organizations.3

June National Aphasia Awareness Month Myasthenia Gravis Awareness Month Scleroderma Awareness Month

May

Research!America Giudice, LC, Kao, LC, “Endometriosis” Mundell, “Clinical Trials”

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11/19/13 4:45 PM

1st Quarter

2014 B2B Calendar Campaign

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We’ve been helping the world’s leading pharmaceutical companies get the most from their clinical trials for over a decade. Using predictive modeling and analysis, along with a deep understanding of therapeutic areas, we develop awardwinning ideas to connect with potential trial participants. And, given our experience and insights, particularly with special populations, we do it with an emphasis on efficiency and your business goals. It’s not magic, it’s the Praxis difference. Visit us online at gopraxis.com.

World Health Organization World Health Organization CenterWatch and Getz, Public Confidence

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Focused patient recruitment.

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Visit us online at gopraxis.com.

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March National Colorectal Cancer Awareness Month Endometriosis Awareness Month National Multiple Sclerosis Awareness Month National Kidney Month

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The association of Valentine’s Day with the human heart is believed to have originated with Saint Valentine’s practice of distributing paper hearts cut from parchment.

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Our work has won so many awards, it’s almost embarrassing. Almost. We’re proud that our ideas get recognized for their breakthrough approach and effectiveness, because great ideas are essential to the health of every recruitment campaign.

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Because light is our principle time cue, the change at the start of daylight saving time forces an adjustment of our circadian rhythms, which can have health and safety ramifications.

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January Cervical Cancer Awareness Month National Glaucoma Awareness Month Thyroid Disease Awareness Month

SCOPE Conference Feb 4 - 6 Miami, FL

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people every day.4

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Thanks in part to the efforts of our predecessors in clinical research, the last naturally occurring case of smallpox was diagnosed in October of 1977.5

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This year, World Health Day focuses on awareness and prevention of vector-borne diseases like malaria and dengue, as incidence of the latter has seen a 30-fold increase in the last 50 years.2

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Virginia Apgar was an American obstetrical anesthesiologist best known as the developer of the method of assessing the health of newborn babies that bears her name. The Apgar test has helped drastically reduce infant mortality all over the world.

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In the past three decades, clinical research has led to medical advances that have improved the cure rate for childhood cancer from under 10% to 75%.4

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Buchheim is remembered for his pioneer work in experimental pharmacology. He was instrumental in turning pharmacology from an empirical study of medicine into an exact science. Further, he was an influential mentor to Oswald Schmiedeberg, the founder of modern pharmacology.

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78% of people consider their physician to be their most trusted source of health information, but only 7% say that their doctor has ever suggested that they participate in a clinical study.6

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Rheumatology Urology Vaccines Women’s Health

Recent studies suggest that, in some circumstances, ice cream consumption can actually contribute to significant weight loss.1

Working in the pharmaceutical business, we all face a lot of different pressures and priorities. Day to day, as we focus on some specific aspect of a greater challenge, it’s easy to lose sight of what our work is really for. At Praxis, we often stop and remind ourselves that our work – and our industry – is about making everyone’s health better. And we feel good about that.

Sa tu rd

National Doctors’ Day

January

Infectious Disease Musculoskeletal Oncology Pediatrics Pulmonology

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Praxis knows that people are at the heart of every clinical trial. People who are turning to us for help. People who are putting their trust in us. People who deserve to be treated with respect at every turn. People for whom we can make a real difference.

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Cardiology CNS Dermatology Endocrinology Gastrointestinal

David Buck Creative Director

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First Quarter

Heather Hargis Patient Insight Specialist

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1

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We craft a creative product informed by research and supported by strategy. We take the development of impactful, memorable communication very seriously because we see effective patient recruitment as an important step toward better health for everyone. Our experience includes:

With the help of the industry’s first Patient Insight Specialists, we get to know everything there is to know about the people we’re recruiting. From their symptoms to what they’re thinking and feeling, thoroughly understanding patients is what helps Praxis craft the most effective programs possible.

American Heart Month In the past 50 years, the development of medications has helped cut the death rate from heart disease by more than

April Fool World Health Organization Clinilabs

4

CureSearch.org

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11/19/13 4:45 PM

2nd Quarter

Crowley Webb Praxis Pete Reiling, Copywriter Lillian Selby, Art Director David Buck, Creative Director Kari Maslak, Production Artist

Mary Kroll, Production Manager

Matt McCarthy, Print Production Coordiinator Tucker, Printer Chelsea Aures, Account Executive Walter Smith, Photographer (1st Quarter)


8,617

Total number of drugs in research and development worldwide 2

Once plans have been made, and study materials have been developed and distributed, the real work of managing trials begins. A secret to our success has been the seamless integration of our team with site professionals at every step of the process. We take these relationships seriously, because our clients’ success is how we measure our own.

Phase III Phase II Phase I Preclinical

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The delays in patient recruitment for clinical trials account for an average of 4.6 months lost per trial. When calculated, this is an average annual cumulative loss of

September Childhood Cancer Awareness Month Gynecological Cancer Awareness Month Leukemia and Lymphoma Awareness Month Ovarian Cancer Awareness Month Pediculosis Prevention Month Polycystic Ovarian Syndrome Awareness Month Prostate Cancer Awareness Month Sickle Cell Awareness Month Thyroid Cancer Awareness Month World Alzheimer’s Month

Sun day Saturd ay

Friday

Dora Akunyili is the former Director General of the National Agency for Food and Drug Administration and Control (NAFDAC) of Nigeria and former Nigerian Minister of Information and Communications. A pharmacist by training, she has been instrumental in efforts to stem the prevalence of counterfeit medicines in her country and in Africa as a whole.

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Election Day | Nov 4 Veterans Day | Nov 11 New medicines generated 40% of the gain in life expectancy over the past 25 years.4

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On December 15, 1820, the U.S. Pharmacopeia was founded, creating a system of standards, a system of quality control, and a national formulary. Today, the USP continues its efforts and seeks to work with industry, academia, regulators, international organizations, and other stakeholders around the world to develop harmonized global standards.

World Diabetes Day The number of Americans with diabetes is projected to double or even triple by 2050.2

October National Breast Cancer Awareness Month Down Syndrome Awareness Month Rett Syndrome Awareness Month

Recent developments in the study and treatment of tumor growth indicate the possibility of using lab-born, human tissue structures with replicated human biochemistry to better understand and learn how to treat biopsied human tumor cells. Some have suggested that this is an important step in the future development of personalized medicine.

Finding a cure for cancer would be worth about

November National Alzheimer’s Awareness Month American Diabetes Awareness Month National Epilepsy Awareness Month Healthy Skin Awareness Month Lung Cancer Awareness Month National Pancreatic Cancer Awareness Month National Stomach Cancer Awareness Month

Thanksgiving | Nov 27

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for each company conducting clinical trials.5

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U.S. Census, National Vital Statistics Beasley, “Recruiting” Kendall, Marvels of Science

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Focused patient recruitment.

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Since 2000, we’ve been working with the world’s leading pharmaceutical companies to deliver results for their clinical trials. We do it with multiple creative teams, a full media department with access to syndicated research, dedicated site relations professionals, and specialized analytics personnel. Our ability to find, understand, and engage participants has enabled us, in most cases, to overdeliver and beat our deadlines. It’s not magic, it’s the Praxis difference.

$47 trillion to the U.S. economy alone.3

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Visit us online at gopraxis.com.

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A recent article demonstrates that, based on current trajectories, more than half of all babies born in industrialized nations since the year 2000 can expect to live into the triple digits.4

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August Amblyopia Awareness Month Cataract Awareness Month Immunization Awareness Month Psoriasis Awareness Month Spinal Muscular Atrophy Awareness Month

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Wed nesd ay July Group B Strep Awareness Month Juvenile Arthritis Awareness Month National Cleft & Craniofacial Awareness & Prevention Month

Labor Day | Sep 1

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“When I woke up just after dawn on September 28, 1928, I certainly didn’t plan to revolutionize all medicine by discovering the world’s first antibiotic, or bacteria killer [penicillin],” Fleming would later say. “But I suppose that was exactly what I did.”6

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Scheele was the Swedish pharmaceutical chemist who discovered oxygen and first identified molybdenum, tungsten, barium, hydrogen, and chlorine.

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On December 5, 2011, a $100,000 prize went to Angela Zhang, a senior at Monta Vista High School in Cupertino, CA, whose nanoparticle system not only allows for noninvasive imaging of tumors, but can also deliver drugs to attack cancer cells.

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Advances in pharmaceuticals mean that the days of using clove oil for dental pain management are behind us.

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In 2000, U.S.-based firms developed 29 of the 75 top-selling drugs; firms from the secondlargest market, Japan, developed eight, and the United Kingdom contributed 10.3

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T Hephner Director of Business Development

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Every day, it’s our hope to play a part in improving health for people around the world. To achieve this, we focus on delivering results that help bring our clients’ visions closer to reality. We’d like to talk to you about how we can help craft the most effective and efficient clinical trial recruitment program possible. Because that’s what we do.

Bob Loll VP of Business Development

y Frida

Tuesd ay

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Approximately one in 50 drugs that enter preclinical testing prove safe enough and effective enough to be tested in people. Of these, one in five will receive FDA approval.7

Tricia Barrett VP of Operations

Monday

Yearly mammograms are recommended starting at age 40 and continuing for as long as a woman is in good health. Clinical breast exams (CBE) about every 3 years are recommended for women in their 20s and 30s and every year for women 40 and over.1

ay urd at

Keen insights, solid strategy, and award-winning ideas are meaningless unless they lead to real-world results. The space we work in is a challenging one, where mismanaged recruitment and missed deadlines can cost millions of dollars and years of delay in bringing life-saving drugs to market. We’re proud to say that in the last decade, we’ve earned a reputation as a company that delivers results – and usually beats deadlines doing it.

We know the industry. We know your business. We share your goals and succeed only when you do. If you’re interested in finding out what truly focused patient recruitment can do for your next clinical trial, let’s talk. Call us at 1.855.gopraxis or visit our website at gopraxis.com.

National Breast Cancer Awareness Month

Fourth Quarter

Sa tu rd

2000 2010

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Third Quarter

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4,937

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Prostate Cancer Awareness Month Starting at age 50, men should talk to a doctor about the pros and cons of testing so they can decide if testing is the right choice for them. If they are African American or have a father or brother who had prostate cancer before age 65, men should have this talk with a doctor starting at age 45.1

Sa

Su

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Patient recruitment isn’t one of our services – it is the focus of everything we do. With a deep understanding of the industry, the regulatory environment, and international segments, we work hard to manage every step of the recruitment process. We’re committed to delivering value and results – results you can view 24/7 with PraxisDirect®. Our experience and success informs everything we do. It’s not magic, it’s the Praxis difference. Visit us online at gopraxis.com.

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Getz, The Gift of Participation

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11/19/13 4:45 PM

American Cancer Society Center for Disease Control Wu, “Cure for Cancer”

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4th Quarter

11/19/13 4:45 PM

5 GOLD ADDYs

Collateral Material, Poster (x4) Collateral Material, Poster Campaign


Would You Rather Poster Campaign Cur Poster

Thrift Store Poster

Gelia Smiling Ted’s Used Cars Bill Paterson and Kathy Kastan, Creative Directors Kathy Kastan and Jason Yates, Art Directors Bill Paterson, Copywriter Lindsay Varga, Account Executive Bill Kastan, Illustration

Ventriloquist Poster

Joanie Loves Chachi Poster


Bats Poster

Judge’s Choice Tyler Travitz

6 SILVER ADDYs

Collateral Material, Poster (X5) Collateral Material, Poster Campaign


See America Travel Poster Series Print Collection Douglas Levere, Creative Director Print Collection, Client Steve Thomas, Illustrator Alan Kegler, Type Designer

Poster campaign


2 GOLD ADDYs

Collateral Material, Poster Campaign Elements of Advertising, Illustration Campaign

Illustration campaign


2013 NYC Summer Party Invitation

SILVER ADDY

Crowley Webb Phillips Lytle LLP

Special Event Material, Invitation

Liz Mattingly, Copywriter Maria Bond, Art Director David Buck, Creative Director Mary Kroll, Production Manager Grover Cleveland, Printer Maria Alsup, Account Executive

Meet us at HuMpHrey

Meet us at HuMpHrey

RefReshing dRinks. delicious food. A stylish lounge. All the mAkings of the peRfect summeR pARty, And you And A guest ARe on the list.

RefReshing dRinks. delicious food. A stylish lounge. All the mAkings of the peRfect summeR pARty, And you And A guest ARe on the list.

thuRsdAy, July 11 | 6–9 p.m.

RsVp by July 3

thuRsdAy, July 11 | 6–9 p.m.

RsVp by July 3

HumpHrey at the eventi Hotel

to micHele-Jade d. cHambers at 212-508-0489 or mchambers@phillipslytle.com.

HumpHrey at the eventi Hotel

to micHele-Jade d. cHambers at 212-508-0489 or mchambers@phillipslytle.com.

839 Avenue of the Americas (between 29th & 30th Streets) New York, NY 10001

Kosher selections available upon request.

839 Avenue of the Americas (between 29th & 30th Streets) New York, NY 10001

Kosher selections available upon request.


Moving Announcement Telesco Creative Group Phillips Lytle Michael Telesco, Creative Director Kimberly Simons, Art Director Susannah Gray, Production Manager Gateway Printing, Printer

SILVER ADDY

Special Event Material, Card


ICTC Wake Poster Crowley Webb Irish Classical Theatre Company Pete Reiling, Copywriter/Art Director Pete Reiling, Illustrator Zenger, Printer Matt McCarthy, Print Production Coordinator

A PARTY TO BENEFIT IRISH CLASSICAL THEATRE COMPANY A PARTY TO BENEFIT CLASSICAL THEATRE COMPANY FRIDAY, FEBRUARY 22, 2013 ATIRISH KARPELES MANUSCRIPT LIBRARY MUSEUM FRIDAY, FEBRUARY 22, 2013 AT KARPELES MANUSCRIPT LIBRARY MUSEUM

GOLD ADDY

Advertising for the Arts & Sciences, Poster Immediate Family

Immediate Family

Extended Family

Extended Family


ActivAting chAnge through fAshion

ActivAting chAnge through fAshion

Mass Appeal Poster Campaign Gelia

Elmwood Village Association Jason Yates, Art Director

Devon Slobodzian, Copywriter Kathy Kastan, Creative Director Theresa Lorenz, Production Manager Gloria Pembleton, Account Executive Luke Copping, Photographer Sue Morreale, Owner, Her Story boutique

Alex cornwell & Jim Montour, Founders, community canvases

Wardrobe: Her Story boutique

Wardrobe: bureau

AN ELMWOOD VILLAGE FASHION EVENT

AN ELMWOOD VILLAGE FASHION EVENT

SATurDAy, NOVEMbEr 23rD, 2013 PIErcE ArrOW FILM ArTS cENTEr, 1685 ELMWOOD AVE, buFFALO

SATurDAy, NOVEMbEr 23rD, 2013 PIErcE ArrOW FILM ArTS cENTEr, 1685 ELMWOOD AVE, buFFALO

Doors open at 6:00 • VIp tIckets $125 • General tIckets $35 • aVaIlable at www.elmwooDVIllaGe.orG AFTEr PArTy by buFFAbLOG

Doors open at 6:00 • VIp tIckets $125 • General tIckets $35 • aVaIlable at www.elmwooDVIllaGe.orG AFTEr PArTy by buFFAbLOG

SponSorS:

SponSorS:

FIrst nIaGara bank FounDatIon • pallaDIan HealtH • kc You tHere • new era • GelIa

FIrst nIaGara bank FounDatIon • pallaDIan HealtH • kc You tHere • new era • GelIa

HoDGson russ • eVans bank • buFFalo spree • craIG touma, esq. • natIonal Fuel

HoDGson russ • eVans bank • buFFalo spree • craIG touma, esq. • natIonal Fuel

creatIVe: GelIa • pHotoGrapHY: luke coppInG • prIntInG: compu-maIl

creatIVe: GelIa • pHotoGrapHY: luke coppInG • prIntInG: compu-maIl

GWM42100 MassAppealPosters.indd 4

10/29/13 9:34 AM

GWM42100 MassAppealPosters.indd 2

ActivAting chAnge through fAshion

10/29/13 9:34 AM

ActivAting chAnge through fAshion

carly battin, Executive Director, Elmwood Village Association

Ward Pinkel, Owner, urban Threads

Wardrobe: blush boutique

Wardrobe: urban Threads

AN ELMWOOD VILLAGE FASHION EVENT

AN ELMWOOD VILLAGE FASHION EVENT

SATurDAy, NOVEMbEr 23rD, 2013 PIErcE ArrOW FILM ArTS cENTEr, 1685 ELMWOOD AVE, buFFALO

SATurDAy, NOVEMbEr 23rD, 2013 PIErcE ArrOW FILM ArTS cENTEr, 1685 ELMWOOD AVE, buFFALO

Doors open at 6:00 • VIp tIckets $125 • General tIckets $35 • aVaIlable at www.elmwooDVIllaGe.orG AFTEr PArTy by buFFAbLOG

Doors open at 6:00 • VIp tIckets $125 • General tIckets $35 • aVaIlable at www.elmwooDVIllaGe.orG AFTEr PArTy by buFFAbLOG

SponSorS:

SponSorS:

FIrst nIaGara bank FounDatIon • pallaDIan HealtH • kc You tHere • new era • GelIa

FIrst nIaGara bank FounDatIon • pallaDIan HealtH • kc You tHere • new era • GelIa

HoDGson russ • eVans bank • buFFalo spree • craIG touma, esq. • natIonal Fuel

HoDGson russ • eVans bank • buFFalo spree • craIG touma, esq. • natIonal Fuel

creatIVe: GelIa • pHotoGrapHY: luke coppInG • prIntInG: compu-maIl

GWM42100 MassAppealPosters.indd 5

creatIVe: GelIa • pHotoGrapHY: luke coppInG • prIntInG: compu-maIl

10/29/13 9:34 AM

GWM42100 MassAppealPosters.indd 1

10/29/13 9:34 AM

SILVER ADDY

Advertising for the Arts & Sciences, Single Medium Campaign


e8 Creative Stationery e8 Creative

Ivan Ereiz, Creative Director Deb Engel, Senior Art Director D&D Printing, Printer

GOLD ADDY

Ad Industry Self-Promotion, Stationery Package


Together with their families

SILVER ADDY

Ad Industry Self-Promotion, Stationery Package

Can we GeT A

Nathan Neuman

Together with their families

y

Can we GeT A

BarbaraNeuman Riso Nathan y

Barbarastory Riso love as they become husband & wife Invite you to celebrate their

CEREMONY 2PM

Invite you to celebrate Blessed Sacrament their

Oh yeah Can’t wait! BOO Can’t make it. Be there in spirit. M

1035 Delaware Avenue • Buffalo, NY love story as they become husband & wife

Oh yeah Can’tNumber wait! ATTENDING BOO Can’t make it. Be there in spirit.

RECEPTION 6pM

Ellicott Square Building

295 Main Street • Buffalo, NY (enter2PM on washington st.) CEREMONY Blessed Sacrament 1035 Delaware Avenue • Buffalo, NY RECEPTION 6pM

Ellicott Square Building

295 Main Street • Buffalo, NY (enter on washington st.)

Buffalove Invitations Riso Design Barbara Riso, Creative Director

M

RSVP August 10, 2013

Number ATTENDING


Arts Access Poster Crowley Webb Arts Access Liz Mattingly, Copywriter Katie Hazel, Art Director David Buck, Creative Director Warren Stanek, Photo Retouching Mary Kroll, Production Manager Minute Print, Printer Ann Caruana, Account Manager Mary Cooke, Account Executive

SILVER ADDY

Advertising for the Arts & Sciences, Poster

GET CONNECTED

WHAT IS Arts Access is a new initiative that opens the door to arts and culture for all Western New Yorkers. It works two ways. The free pass program is open to all Erie and Niagara County SNAP (Supplemental Nutritional Assistance Program) benefit recipients and their families. The pass provides free tickets to everything from gallery exhibitions to theatre shows. Additionally, Arts Access lists free and low-cost cultural events that are open to all Western New Yorkers at arts-access.org.

Just present your SNAP card at one of the locations listed at arts-access.org to register for your Arts Access pass. Or visit our site to see free and low-cost cultural opportunities available to all Western New Yorkers.

YOUR TICKET TO THE ARTS Upon registering for your pass, you’ll receive a full list of participating venues and events. They include theatre shows, dance performances, art exhibitions, and many, many more.

SPONSORS & PARTNERS

MEMBERSHIP ACCESS TICKETS FUN

FREE

THEATRE, ART, & MORE.

FREE

INTRODUCING ARTS ACCESS – A NEW FREE PROGRAM FOR ELIGIBLE MEMBERS

WANT TO KNOW MORE ABOUT ARTS ACCESS? 716-362-8389

arts-access.org


This is no ordinary dinner. Thank you for supporting Niagara University’s 10th Annual President’s Scholarship Dinner.

SILVER ADDY

Ad Industry Self-Promotion, Print

Agency Ad for Niagara University President’s Dinner

Crowley Webb Liz Mattingly, Copywriter Lillian Selby, Art Director Jeff Pappalardo, Creative Director Isabelle Selby, Photographer Warren Stanek, Photo Retouching Maria Alsup, Account Executive


Fishing Fundraiser Program Ad Travers Collins Jeff Bucki, Associate Creative Director/Copywriter Barbara Riso, Senior Art Director Sue White, Production Design Supervisor Kellie Mazur, Assistant Account Manager

SILVER ADDY

Ad Industry Self-Promotion, Print

We’ve got a lot of love for the CFF.


From the Ground Up Phillips Lytle Congratulations Ad Crowley Webb Matt Low, Copywriter Kelly Gambino, Art Director David Buck, Creative Director Kari Maslak, Production Artist Maria Alsup, Account Executive

SILVER ADDY

Ad Industry Self-Promotion, Print

Construction is finally complete on a structure befitting the legacy you’ve built here in Western New York and beyond. And we couldn’t be happier for you. Congratulations from your marketing partners and friends at Crowley Webb.

cwa008926 PL Congrats Ad.M.indd 1

Biz First From The Ground Up PL Congrats Ad Trim: 10.75'' x 14.25'' Live: 9.75'' x 13.25'' Bleed: 11.25'' x 14.75'' (.25'' bleed)

11/6/13 11:34 AM


2013 ADDYs Mixed Media Crowley Webb

Advertising Club of Buffalb Pete Reiling, Copywriter Lillian Selby, Art Director Jeff Pappalardo & David Buck, Creative Directors Rhea Anna, Photographer (Call for Entries, Website) Aaron Ingrao, Photographer (Show Book) Pete Reiling, Photographer (Dough Boy/Mr. Peanut Poster) Warren Stanek, Retouching Kari Maslak, Production Artist Ron Thomas, Illustration (Call for Entries) 27 and Coocoon, Props (Call for Entries) Mary Kroll, Production Manager Matt McCarthy, Print Production Coordinator Jon Gerlach, Programming (Website) Boncraft, Printer (Call for Entries) Tucker Printers, Printers (Show Book) Zenger, Printer (Flash Cards) Minute Print, Printer (Dough Boy/Mr. Peanut Poster) Tricia Barrett, Account Executive

Website

FlashCards H

At t R A C t i o N Members of the teleost order Lophiiformes, Anglerfish are bony fishes named for their mode of predation, wherein a fleshy growth extending from the head acts as a bioluminescent lure. Like fish, mammals are known to be attracted to gently glowing objects, a force that can manifest itself as prolonged and irrational “queuing” behavior outside of high-tech retail outlets.

H

C o

H

No.184 of 300. Collect them all!

o

advertisingclubofbuffalo.com

H

H

INTERIOR CARD 6 FRONT

p R e S e N t i N g This behavior

cwbono7877 ADDYs Save the Date_M2.indd 13

occurs when a submissive primate desires attention, sexual or otherwise, from a more dominant member of its species. While baboons are known to initiate the process by “presenting” their swollen backsides for inspection, other primates have been known to exhibit rigid grins, perspiration, and Microsoft PowerPoint.

H

cwbono7877 ADDYs Save the Date_M2.indd 3

11/29/12 10:48 AM

ADDYS TEASER FLASHCARDS / 6" X 4" / CMYK / INTERIOR CARD 1 FRONT

AlCoHol An organic compound in which the hydroxyl functional group (-OH) is bound to a carbon atom. In particular, this carbon center should be saturated, having single bonds to three other atoms. An important class of alcohols are the simple acyclic alcohols, a grouping which includes ethanol. Alcohol can be used to produce a variety of things, including antiseptics, fuels, preservatives, solvents, and really great ideas.

No.113 of 300. Collect them all!

cwbono7877 ADDYs Save the Date_M2.indd 4

MARCH 15 | 6pM Buffalo Museum of Science 1 0 2 0 H u m b o l d t p k w y. Buffalo, NY 14211

cwbono7877 ADDYs Save the Date_M2.indd 14

11/29/12 10:48 AM

ADDYS TEASER FLASHCARDS / 6" X 4" / CMYK / INTERIOR CARD 6 BACK

11/29/12 10:48 AM

MARCH 15 | 6pM Buffalo Museum of Science 1 0 2 0 H u m b o l d t p k w y. Buffalo, NY 14211

MARCH 15 | 6pM

No.57 of 300. Collect them all!

Buffalo Museum of Science 1 0 2 0 H u m b o l d t p k w y. INTERIOR CARD 2 FRONT cwbono7877 ADDYs Save the Date_M2.indd 5 Buffalo, NY 14211

cwbono7877 ADDYs Save the Date_M2.indd 6

advertisingclubofbuffalo.com

11/29/12 10:48 AM

ADDYS TEASER FLASHCARDS / 6" X 4" / CMYK / INTERIOR CARD 2 BACK

cwbono7877 ADDYs Save the Date_M2.indd 1

11/29/12 10:48 AM

ADDYS TEASER FLASHCARDS / 6" X 4" / CMYK / TITLE CARD FRONT

11/29/12 10:48 AM

advertisingclubofbuffalo.com

11/29/12 10:48 AM

ADDYS TEASER FLASHCARDS / 6" X 4" / CMYK / INTERIOR CARD 1 BACK

Judge’s Choice Kara Hollinger Bulla & Lucy Todaro

6 GOLD ADDYs

Ad Industry Self-Promotion, Ad Club or Marketing Club (x5) Ad Industry Self-Promotion, Integrated Campaign


Show Book b r e t t m c c oy

joe stanfa

Species: s e n i o r a r t d i r e c t o r & d e s i g n e r Habitat: g o l i n h a r r i s , c h i c a g o , i l

Species: e n g a g e m e n t d i r e c t o r Habitat: m y j i v e , c h a r l o t t e , n c

Born in Texas, Joe attended The University of Texas at Austin. After graduation, he worked at

Brett is a brand planner and digital strategist who believes in leveraging consumer thinking

DDB, Euro RSCG, and DRAFTFCB, where he lent his efforts to clients such as Budweiser, Sprint, the Chicago White Sox, Kraft, American Cancer Society, USPS, and Vitamin Water. He is now Senior Art Director & Designer at GolinHarris, a global communications agency where he works with clients like BP, McDonald’s, Crown Imports, and Adidas.

complex branding initiatives, social media programs, and integrated campaigns for a variety of clients including Kraft, Comcast, Time Inc, Michael Graves, Clorox, 3M, Target, Lucas Arts, and Cadbury Adams. Put simply, Brett helps brands make new friends in the digital age.

and market insights to create engaging, relevant, and creative brand experiences. He has managed

d av e f l e t c h e r

d av i d h o d g e

Species: f o u n d e r / e x e c u t i v e d i r e c t o r Habitat: t h e m e c h a n i s m , n e W yo r k , n y

Species: p r i n c i p a l , c r e a t i v e d i r e c t o r Habitat: a n s t e y h o d g e a d v e r t i s i n g g r o u p, r o a n o k e , va

For nearly two decades, Dave Fletcher has explored a wide range of media, including print, video, photography, and interactive design. He has earned recognition from AIGA, The Public Relations Society of America (PRSA), HOW Magazine, and I.D., among others. He is a member of the board of the New York Metropolitan Area Chapter of the Internet Society (ISOC–NY)—the leading advocate of the internet as a global communications infrastructure.

David Hodge is co-founder and principal of Anstey Hodge Advertising Group, an advertising and design firm located in a renovated 1948 service station in Roanoke, Virginia. David’s work has won more than 200 awards from creative and marketing-based organizations, including a Lifetime Achievement Award from the American Advertising Federation. He has done regional and national work for a range of clients in the higher education, tourism, museum, and senior living industries.

16 | The s c i e n c e of p e r s ua s i o n | a d dys 2 013

ADDYS2013_Showbook_InteriorPages_M3.indd 16

3/5/13 1:28 PM

f a m i ly : s a l e s p r o m o t i o n

anne heaton “ h o n e y c o m b ” c d (Fig.1) Genus: Packaging

ADDYS2013_Showbook_InteriorPages_M3.indd 17

3/5/13 1:28 PM

f a m i ly : s a l e s p r o m o t i o n

t r a n s l a t o r “ a ” (Fig.1) Genus: Point of Purchase gelia Smiling Ted’s Automotive

W h i t e b i c yc l e Anne Heaton / Spill

b i l l pat e r s o n Creative Director, Copywr it er

annie stoll Designer

k at h y k a s ta n Creative Director, Ar t Director

c a s e y k e l ly Designer

ja s o n yat e s Ar t Director

brian grunert De s i g n e r

l i n d s ay va r ga Account Executive

allison rivera Ph o t o g r a p h e r

theresa lorenz Director of Production Ser vices

scott fierle Sterling United, Printer a n n e h e at o n The Woman

fig. 1

t r a n s l a t o r “ b ” (Fig.1) Genus: Point of Purchase

ru pa a n d t h e a p r i l fishes “build” p a c k a g e (Fig.2) Genus: Packaging

gelia Smiling Ted’s Automotive

W h i t e b i c yc l e Rupa and the April Fishes / Electric Gumbo

k at h y k a s ta n Creative Director, Ar t Director

brian grunert Designer

l i n d s ay va r ga Account Executive

b i l l pat e r s o n Creative Director, Copywr it er

ja s o n yat e s Ar t Director

theresa lorenz Director of Production Ser vices

kyle morrissey Designer c a s e y k e l ly Designer

fig. 1

r u pa m a rya Ideas t o m s c h e r k e n b ac h , White tiger Pr int er dav i d l o b e l Project Manag er

fig. 2

The s c i e n c e of p e r s ua s i o n | a d dys 2 013 | 21

ADDYS2013_Showbook_InteriorPages_M3.indd 21

3/5/13 1:28 PM

2 2 | The s c i e n c e of p e r s ua s i o n | a d dys 2 013

ADDYS2013_Showbook_InteriorPages_M3.indd 22

3/5/13 1:28 PM

Call for Entries


2013 ADDYS Mixed Media (ContinueD)

Dough Boy/Mr. Peanut Poster Campaign

2 SILVER ADDYs

Ad Industry Self-Promotion, Ad Club or Marketing Club (x5) Ad Industry Self-Promotion, Integrated Campaign


LetsSpreadSomeCheer.com

cwa008983 CWA holiday card.M.indd 1

Holiday Video/Card Crowley Webb

Liz Mattingly, Copywriter Kelly Gambino & Katie Hazel, Art Directors Jeff Pappalardo & David Buck, Creative Directors Laurie Wolfe, Producer dPost, Editing Littleflick Pictures, Filming Shannon Madden, Filming Mary Kroll, Production Manager Minute Print, Printer

12/9/13 3:30 PM SILVER ADDY

Ad Industry Self-Promotion, Digital


Telecom Pitch Video Gelia Bill Paterson, Creative Director Jason Yates, Art Director, Illustrator Garrett Weinholtz, Post Dave Napierala, Account Executive

SILVER ADDY Ad Industry Self-Promotion, Single Medium Campaign


Website

Telesco Creative Group

Michael Telesco, Creative Director Kimberly Simons, Art Director Newbird Design, Programmer

SILVER ADDY

Ad Industry Self-Promotion, Digital


D2 Buffalo Campaign Riveter Design Advertising Club of Buffalo Jordan Hegyi, Creative Director Brittney Sikora, Art Director Ian Forsyth, Programmer Charles Fashana, Account Manager

SILVER ADDY

Ad Industry Self-Promotion, Integrated Campaign


Golden Age of Bullshit Campaign Riveter Design Advertising Club of Buffalo Mike Gluck, Copywriter Jordan Hegyi, Art Director Bob Hoffman, Copywriter

SILVER ADDY

Ad Industry Self-Promotion, Integrated Campaign


Beacon Website Crowley Webb HEALTHeLINK Pete Reiling, Copywriter Maria Bond, Art Director David Buck, Creative Director Jon Gerlach, Programmer Jennifer Schaefer, Account Executive

Judge’s Choice

Bruce Gifford

GOLD ADDY

Digital Advertising, Websites, B-to-B, Services


Ninja Kitchen clevermethod

Euro-Pro Operating Josh Myers, Senior Interactive Designer Brian Phillips, Account Manager

SILVER ADDY

Digital Advertising, Websites, Consumer, Products


Custom Storage Estimator Digital Delta Design Uncle Bob’s Self Storage Jim Dailey, Director/Digital Delta Design Dave Strock, Creative Director/Digital Delta Design Andy Welkley, Developer/Digital Mantra

SILVER ADDY

Digital Advertising, Microsites, Services


SPACE ESTIMATOR APP Quinlan & Company Uncle Bob’s Self Storage Ryan DiMillo, VP Operations Frank Conjerti, Creative Director - Digital Dave Bartlett, Director of Photography

2 SILVER ADDYs

Digital Advertising, Video, Internet Commercials Elements of Advertising, Animation or Special Effects


Are You Right for Buffalo? Paget Films

Buffalo Niagara Enterprise John Paget, Director Jenna Kavanaugh, Executive Producer Alyssa Crick, Art Design Marc Connelly, Writer Bonnie Taylor, Host & Narrator Block Club Creative, Creative Direction Megan Norris, Stylist Megan Savage, Production Coordinator Nicholas Earley, Lighting Director Erin Habes, Wardrobe

GOLD ADDY

Digital Advertising, Video, Internet Commercials


artBFLO Visit Buffalo Niagara John Paget, Director Ed Healy, Producer

SILVER ADDY

Digital Advertising, Branded Content, More than 60 Seconds


Buffalo: America’s Best Designed City Paget Films Visit Buffalo Niagara John Paget, Director Ed Healy, Executive Producer Dottie Gallagher-Cohen, Executive Producer Nelson Starr, Composer Block Club Creative, Art, Titles, & Website Design Tim Tielman, Commentator Chris Hawley, Commentator Robert Shibley, Commentator Nicholas Earley, Lighting Director Nate Peracciny, Photographer/B Camera John Davis, Sound Stylist, Dani Weiser

GOLD ADDY

Digital Advertising, Video, Branded Content, more than 60 seconds


SunTrust Premier Program Direct Mail SKM Group SunTrust Bank Monish Bhattacharyya, Executive Creative Director Jason Hughes, Associate Creative Director Tracey Duffy, Copywriter Tim Marren, Senior Copywriter Vicky Jayes, Account Supervisor Julie Schechter, Account Director Chuck Malczewski, Director of Production Services Marghi Montagnola, Production Manager Precision Dialogue Direct, Printer

SILVER ADDY Direct Marketing, Single, Flat


Nissan Mailer Gelia Trico Alex Morse, Art Director Rebecca Rudell, Copywriter Bill Paterson, Creative Director Char Szabo-Perricelli, Production Manager Katina Himaras, Account Executive

GOLD ADDY

Direct Marketing, Single, 3D


nergy. e t s o c w Lo avings. s h s a c h Hiig

Watch your energy costs

erica.org www.ecam America | perative of Energy Coo

rg .ecamerica.o America | www perative of Energy Coo

rgy Serious eonreyou. savings f

Energy Coop of America Direct Mail Series

The Martin Group

Energy Coop of America Julie Molenda, Brand Manager Collin Corcoran, Art Director Lianne Coogan, Art Director Andrew Henesey, Assistant Art Director Greg Meadows, Vice President | Creative Director Jill Duff, Junior Copywriter Paul Wahler, Brand Production Specialist Progressive Direct, Printer

go down.

[ pull ]

Watch your energy costs go down. [ pull ] 

SILVER ADDY Direct Marketing, Campaign, Flat


6X6 Lacrosse T-Shirts The Martin Group 6X6 Lacrosse Allison Giacomini , Brand Manager | Digital Media Strategist Adam Bauer, Senior Digital Art Director Greg Meadows, Vice President | Creative Director Chris Muldoon, Senior Copywriter Chris Bissonnete, Designer Paul Wahler, Brand Production Specialist

SILVER ADDY

Direct Marketing, Specialty Advertising, Apparel


CUBRC

6X6 Lacrosse

Crowley Webb CUBRC Inc.

The Martin Group

Kelly Gambino, Art Director David Buck, Creative Director Nicole Hutton, Designer Maria Alsup, Account Executive

6X6 Lacrosse Allison Giacomini, Brand Manager | Digital Media Strategist Adam Bauer, Senior Digital Art Director Greg Meadows, Vice President | Creative Director

SILVER ADDYS

Elements of Advertising, Logo


e8 Creative e8 Creative

Ivan Ereiz, Creative Director

ESSEN At The CorE Crowley Webb ESAB

Samco

Darryl Colling, Senior Art Director David Buck, Creative Director Nicole Hutton, Production Artist Warren Stanek, Illustrator Lauren Molenda, Account Supervisor Adina Pera, Account Coordinator

Crowley Webb SAMCO Technologies Lillian Selby, Art Director David Buck, Creative Director Maria Alsup, Account Executive

Music in Our Schools Month SILVER ADDYS

Elements of Advertising, Logo

Gelia National Association for Music Education Kim Pentheros and Jason Yates, Art Directors Bill Paterson and Kathy Kastan, Creative Directors Bill Paterson, Copywriter Lindsay Varga, Account Executive


A blank space allows students to write in a word that’s personal to them.

A blank space allows students to write in a word that’s personal to them. A blank space allows students to write in a word that’s personal to them.


HiveBuffalo Crowley Webb CenterSpace, Inc. Kelly Gambino, Art Director Jeff Pappalardo, Creative Director Leslie Sanford, Account Supervisor

GOLD ADDY

Elements of Advertising, Logo


Christmas in Ellicottville Keystone Designers/Ellicottville Times Jennie Acklin, Art Director Bill Derrick, Illustrator

SILVER ADDY

Elements of Advertising, Illustration, Single


Lockhouse Distillery Widely Distributed Mural Art Lockhouse Distillery Jonathan M Mirro, Vice President of Marketing

SILVER ADDY

Elements of Advertising, Illustration, Campaign


Renowned Print Ad Campaign Crowley Webb Wilmington Trust Matt Low, Copywriter Pete Reiling & Lillian Selby, Art Directors Jeff Pappalardo, Creative Director Christoph Niemann, Chris Silas Neal, Julianna Brion, Alex Nabaum, Isabelle Arsenault, Illustrators Kari Maslak, Production Artist Matt McCarthy, Print Production Coordinator Leslie Sanford, Account Supervisor

SILVER ADDY

Consumer or Trade Publication, Spread, Multiple Page or Insert


Lawley Marketplace Campaign The Martin Group Lawley Insurance Lisa Strock, Senior Vice President | Client Services Greg Meadows, Vice President | Creative Director Chris Muldoon, Senior Copywriter Lianne Coogan, Art Director Adam Bauer, Senior Digital Art Director Michael Gluck, Associate Creative Director Paul Wahler, Brand Production Specialist Inkwell Studios, Illustrator

MORE CONTROL FOR EMPLOYERS. MORE CHOICES FOR EMPLOYEES.

INTRODUCING AN EMPLOYEE BENEFITS PLAN THAT MAKES EVERYONE HAPPY.

HOORAY! CLICK TO LEARN MORE ABOUT LAWLEY MARKETPLACE. (You’ll be happy you did.)

Lawley Marketplace Brochure - 8 page 8.5”w x 11”h folded | 11” h x 17” w unfolded | 4 color process | no bleed | built in reader spreads

HOW A PRIVATE EXCHANGE BENEFITS EVERYONE.

marketplace W Lawley Marketplace Brochure - 8 page 8.5”w x 11”h folded | 11” h x 17” w unfolded | 4 color process | no bleed | built in reader spreads

LAWLEYINSURANCE.COM

BENEFITS STORE AND MORE

e all want to be healthy. At Lawley Benefits Group, we’re doing our part to keep your company healthy by introducing Lawley Marketplace. As an online private benefits exchange, Lawley Marketplace allows your employees to choose HOW Aand PRIVATE EXCHANGE from a wide range of healthcare other BENEFITS EVERYONE. benefit options. Plus, you can keep your bottom line fit and budget for the future by contributing a fixed dollar amount to each want toof be healthy. At Lawley employee’s package.e allAnd, course, you’llBenefi getts Group, the stress-busting benefits we’re doing our part to keep your company of working with Lawley Benefits Group, the employee benefits experts.LEONARD healthy by introducing Lawley Marketplace.

marketplace W LAWLEYINSURANCE.COM

BENEFITS STORE AND MORE

As an online private benefits exchange, Lawley Marketplace allows your employees to choose from a wide range of healthcare and other benefit options. Plus, you can keep your bottom line fit and budget for the future by contributing a fixed dollar amount to each employee’s package. And, of course, you’ll get the stress-busting benefits of working with Lawley Benefits Group, the employee benefits experts.

Lawley Marketplace is one of those rare instances in life where everyone can be happy—from benefits administrators to employees to ownership. See, you can have your cake and eat it, too (figuratively speaking—we wouldn’t want you to break your diet!).

LEONARD

Leonard, who oversees the employee benefits program, controlled the company’s expenses, gave his coworkers more plan options, and made his job easier.

Lawley Marketplace is one of those rare instances in life where everyone can be happy—from benefits administrators to employees to ownership. See, you can have your cake and eat it, too (figuratively speaking—we wouldn’t want you to break your diet!).

ALLISON

Leonard, who oversees the employee benefits program, controlled the company’s expenses, gave his coworkers more plan options, and made his job easier.

An accountant with triplets who need braces, Allison went with a more comprehensive dental plan that will save her money in the end.

5 WAYS TO KEEP YOU AND YOUR BENEFITS PROGRAM IN TIP-TOP SHAPE.

GET 8 HOURS KEEP YOUR GET A OF SLEEP BLOOD PRESSURE CHECK-UP TO KEEP YOUR EVERY NIGHT 5 WAYSUNDER CONTROLYOU AND At Lawley Benefits

EAT A BALANCED DIET

BENEFITS PROGRAM IN TIP-TOP SHAPE.

With Lawley Lawley Marketplace Marketplace, you lets you forecast GETcan 8 HOURS KEEP YOURyour benefi GET A rest assured that t costs OF you’re SLEEP taking careBLOOD of PRESSURE so you canCHECK-UP stop EVERY NIGHT UNDER CONTROL At Lawley Benefits your employees by worrying about how Group, we’re here With Lawley Lawley Marketplace providing them with much yourany premiums time you need Marketplace, you lets you forecast Whether you an array of options are going advice. to rise. can rest assured that your benefit costs want to know how and letting themso you can stop you’re taking care of upcoming legislation your employees by worrying about how could impact your choose the benefi ts providing them with much your premiums business or one of thatoffitoptions their needs. an array are going to rise. your employees has and letting them choose the benefits that fit their needs.

a question about his coverage, just give us a call or schedule a meeting at your convenience.

Lawley Marketplace Group, we’re here is all about making any time you need healthy choices. advice. EAT A Whether you AVOIDYour employees want to know how REPETITIVE BALANCED DIET choose their upcoming legislation MOVEMENT preferred mix of Lawley Marketplace could impact your is all about making benefits based on With Lawley business or one of Marketplace, you healthy choices. what is best for Youremployees employees your has won’t have stacks themselves and choose their and stacks of a question about preferred mix of their paperwork forfamilies. open hisbenefi coverage, just ts based on enrollment. Instead, what best for or give usis a call your employees themselvesa and schedule meeting use a simple online their families. at your convenience. tool that streamlines the entire benefit process and makes your job easier.

AVOID REPETITIVE MOVEMENT

ALLISON

With Lawley Marketplace, you won’t have stacks and stacks of paperwork for open enrollment. Instead, your employees use a simple online tool that streamlines the entire benefit process and makes your job easier.

An accountant with triplets who need braces, Allison went with a more comprehensive dental plan that will save her money in the end.

SAM

Sam the single salesman is young and healthy, so he chose a high-deductible health plan to lower his premium each paycheck.

Sam the single salesman is young and healthy, so he chose a high-deductible health plan to lower his premium each paycheck.

SAM

FRANK FRANK

Frank owns the company. With his benefit contribution expenses in control, he can better forecast the coming years.

Frank owns the company. With his benefit contribution expenses in control, he can better forecast the coming years.

OPEN ENROLLMENT DOESN’T Does your annual open enrollment period feel like running on a treadmill with weights OPEN ENROLLMENT DOESN’T to your back? With the online Lawley Marketplace, you can strapped to your back? With the online Lawley Marketplace, youstrapped can automate and streamline the process like never before. It’s all gain, no pain. and streamline the process like never before. It’s all gain, no p TO BE A WORKOUT. HAVE TO BE HAVE A WORKOUT.

Does your annual open enrollment period feel like running on a treadmi

LAW-LBG-4178 Lawley Magazine Concept M.indd 2-3

LAW-LBG-4178 Lawley Magazine Concept M.indd 2-3

START

5 TIPS

5 TIPS

for a Healthier Approach to for a HealthierAdministering Approach to Benefits

Administering

Benefits PRIVATE BENEFITS

EXCHANGE

PRIVATE BENEFITS Solution to the Confusion EXCHANGE The

The Solution to the Confusion

LAW-LBG-4178 Lawley Magazine Concept M revised v2.indd 1

START

You determine a dollar amount to contribute for each employee.

LOOKING TO

STREAMLINE

Fed up with the unpredictable and uncontrollable increases of your current benefits plan, you select Lawley Marketplace for your company.

Lawley Benefits Group chooses a wide array of plans to be included in the online Lawley Marketplace.

We come to your office to educate your employees on the process and provide a demonstration of the website. For your employees, choosing benefits on Lawley Marketplace is as easy as online shopping.

OPEN ENROLLMENT? We’ll Show You How

You determine a dollar We come to your office to educate your amount to contribute for They can use their company employees on the process and provide each employee. contribution like a gift card, applying the funds to purchase as much ora demonstration of the website.

STREAMLINE

OPEN ENROLLMENT?

Fed up with the unpredictable and uncontrollable increases of your current benefits plan, you select Lawley Marketplace for your company.

Lawley Benefits Group chooses a wide array of plans to be included in the online Lawley Marketplace.

LOOKING TO

LAW-LBG-4178 Lawley Magazine Concept M revised v2.indd 1

5/13/13 2:09 PM

5/13/13 2:09 PM

as little coverage as they prefer.

For your employees, choosing benefits on Lawley Marketplace is as easy as online shopping.

5/23/13 12:28 PM

Since your contribution is a fixed amount (not a percentage of carrier’s premium), you can control year-to-year increases and budget more accurately.

We’ll Show You How

5/23/13 12:28 PM

Kick back and relax because Lawley Marketplace takes care of the enrollment process.

You have the control you need. Employees have the coverage they want.

They can use their company contribution like a gift card, applying the funds to purchase as much or as little coverage as they prefer.

HOORAY!

LAW-LBG-4178 Lawley Magazine Concept M.indd 4-5

5/13/13 2:09 PM

Since your contribution is a fixed amount (not a percentage of carrier’s premium), you can control year-to-year increases and budget more accurately.

Kick back and relax because Lawley Marketplace takes care of the enrollment process.

You have the control you need. Employees have the coverage they want.

HOORAY!


2 SILVER ADDYs

Integrated Campaigns, B-to-B, Local Sales Promotion, Sales Kit

Lawley Marketplace Print Ad for Rochester Business Journal | 10” w x 6.75” h | 4 color

FINALLY, EMPLOYEE BENEFIT PLANS THAT MAKE EVERYONE HAPPY. I

ntroducing Lawley Marketplace — a revolutionary online private benefits exchange that helps you streamline your company’s benefits administration process, accurately budget for future contribution costs, and offer your staff a wider array of benefit plans. Employers get the control they want. Employees get the coverage they need. To learn more, call Lawley Benefits Group at (585) 454−1600 or visit lawleyinsurance.com.

LAW LBG 4387 Lawley Marketplace Print Ad - BusJournal M.indd 1

7/9/13 1:16 PM

Lawley Marketplace Sales Kit


Heliarc Launch Mixed Media Crowley Webb ESAB Pete Reiling, Copywriter Katie Hazel, Art Director David Buck, Creative Director Warren Stanek, Photo Retouching Kari Maslak, Production Artist Jon Gerlach, Programmer Mary Kroll, Production Manager Freedom & Tucker, Printers Lauren Molenda, Account Supervisor

SILVER ADDY

Integrated Campaigns, B-to-B, National


2 GOLD ADDYs

Integrated Campaigns, B-to-B, Regional/National Consumer or Trade Publication, Four-color

Silver ADDY

Collateral Materials, Poster Campaign

Poster Campaign

OCT 27-30 NASHVILLE, TN GAYLORD OPRYLAND

More learning sessions. More jaM sessions. Join us in Music City for a conference that’s different in every way. This year, you’ll have a whole new range of practical sessions to choose from – giving you tools and techniques you can take right into the classroom. Along with inspiring performances throughout the conference, including music at the Grand Ole Opry House, a performance of a Disney musical and a special headliner we’ll be announcing soon. Don’t miss this chance to kick up your heels, and get credit for it.

oct 27-30 nashville, tn gaylord opryland Early bird ratEs until JunE 30th rEsErvE your spot today at www.nafmE.org/nashvillE2013

Oct 27-30 Nashville, tN GaylOrd OprylaNd

Print Ad

Annual Conference Multimedia Campaign

Gelia National Association for Music Education Bill Paterson and Kathy Kastan, Creative Directors Jason Yates and Kathy Kastan, Art Directors Bill Paterson, Copywriter Char Szabo-Perricelli, Production Manager Lindsay Varga, Account Executive


Homegrown Campaign SKM Group TOPS Friendly Markets Monish Bhattacharyya, Executive Creative Director Lauren Cius, Associate Creative Director Lisa Dojnik, Art Director Scott Kerrigan, Copywriter April Chmurzynski, Graphic Designer Pam Guggi, Account Supervisor Jamie Zielonko, Senior Account Executive Kim McCarthy, Account Executive

SILVER ADDY Integrated Campaigns, B-to-B, Regional/National

GOLD ADDY

Elements of Advertising, Logo


FPO

tORReY FAmRs-V2

continue to provide beans, squashes, potatoes, zucchini, cabbage and onions to local communities like yours. Two hundred years of growing knowledge handed down through generations means the highest quality local produce for your family’s table.

As growing partners

COLORS 4c - CMYK

SIZE 11 x 9" JOB# TOPS1107_Toppers

SIZE 11 x 9"

with

TOPS for over 40 years, the Yerico family’s passion is delivering the best local produce to your family at the peak of perfection. Fourth generation owner and operator John Yerico learned the business from his father and is already passing on his knowledge of growing delicious tomatoes, berries, peas and asparagus to his children. TOPS and Yerico Farms are proud to be partners because we know that together we can deliver the highest quality produce for your family.

CLIENT TOPS

COLORS 4c - CMYK

AmAZe cORn SIZE 11 x 9"

The Nunes Family – Foxy Brand Produce

Dunkirk, New York

with

TOPS for over 40 years, the Yerico family’s passion is delivering the best local produce to your family at the peak of perfection. Fourth generation owner and operator John Yerico learned the business from his father and is already passing on his knowledge of growing delicious tomatoes, berries, peas and asparagus to his children. TOPS and Yerico Farms are proud to be partners because we know that together we can deliver the highest quality produce for your family.

YeRRicO FARms llc-V1

As growing partners

Eleven generations of family farming later, the Torreys

JOB# TOPS1107_Toppers

Yerico Farms

Yerico Farms Dunkirk, New York

The story of Torrey Farms Inc. starts with John Torrey, who arrived in Genesee County, NY in 1803.

COLORS 4c - CMYK

Zittel

Torrey Farms Inc. Elba, New York

In fact, it took 22 years to perfect their Amaize

sweet corn, a sweet white corn developed for its delicious taste and distinctive pop and crunch. Amaize sweet corn is sold exclusively by TOPS and produced by TOPS growing partners Eden Valley farms in Eden, NY. Try GMO-free Amaize sweet corn today!

JOB# TOPS1107_Toppers

from a few acres to many ranches throughout Central Washington. The warm days and cool nights of this region mate perfectly for growing the most flavorful berries, from the Zirkle family farm to your family’s table.

When it comes to perfecting corn, George Crookham and Bruce Hobdey of the Crookham Company are experts.

CLIENT TOPS

grape tomatoes, cucumbers, cabbage and corn our region has to offer.

Amaize Sweet Corn

Salinas, California

In the early 1930s, Tom Nunes Sr. began farming in California’s Salinas Valley,

a tradition that continues to

grow four generations later. Today, the Nunes family grows, harvests and packs their Foxy brand produce for you as though they are preparing it for their own dinner table, so you can be sure it’s the highest quality for your family.

FOxY PROduce - V1

shipped to your local TOPS store so that you can enjoy the freshest green peppers,

RAineR FAmRs-V2

With over four generations of family farming, their operation has grown

the Jackson family of Kingsburg Orchards has been passing down time-honored traditions while always searching for new ways to ensure that the very best flavors and varieties can be sustained for generations to come. The wide variety of fruit grown at Kingsburg Orchards includes peaches, peacharines, plums, pears, kiwi and many more. The fertile soil of California’s San Joaquin Valley helps these fruits grow large and bountifully all season long for your family.

KingsbuRg ORchARds- V1

south of Buffalo. Eden Valley’s produce is

Homegrown Logo

For five generations,

The Zirkle family has been growing large, flavorful cherries in Washington State since the late 1800’s.

has provided Western New York families with fresh produce grown just ten miles

Bred in Caldwell, Idaho Grown locally in Eden, New York

Kingsburg, California

Selah, Washington

a cooperative of ten family-owned farms,

CLIENT TOPS

Kingsburg Orchards

Rainier Fruit Company

Eden, New York

Since 1956, Eden Valley Growers,

YeRRicO FARms llc-V2

Zittel Farms


Travel Alberta Cenergy

Travel Alberta Ken Trabert, Creative Director Sarah Nuendorfer, Associate Creative Director Allison Giacomini, Account Manager Rachel LaMana, Account Director

SILVER ADDY

Non-Traditional Advertising, Campaign


Let Your Colors Fly Cenergy AT&T Ken Trabert, Creative Director Sarah Neundorfer, Associate Creative Director Sarah Walczak, Graphic Designer Lauren Braunschweiger, Account Manager

SILVER ADDY

Non-Traditional Advertising, Campaign


KATZ Americas Holiday Card KATZ Americas Thomas Muraca, Director of Marketing Christian Nole, Marketing Coordinator Leah Thomas, Graphic Artist

GIVE THE PEOPLE PAPER. Call 716-206-2424.

CREATIVE USE OF PAPER


Party for the People Poster Crowley Webb

Friends of Night People Matt Low, Copywriter Pete Reiling, Art Director Jeff Pappalardo, Creative Director Warren Stanek, Photo Retouching Matt McCarthy, Print Production Coordinator Minute Print, Printer Steam Roller, Silk Screener Cuyler Hettich, Account Executive

SILVER ADDY

Public Service, Poster


Visions of a Cure Invitation Gelia JDRF Jason Yates and Tho Dinh, Art Directors Rebecca Rudell, Copywriter Bill Paterson and Kathy Kastan, Creative Directors Theresa Lorenz, Production Manager Brittany Lollier, Account Executive

SILVER ADDY

Public Service, Cards, Invitations or Announcements


SILVER ADDY

Public Service, Cards, Invitations or Announcements

CFF Gala Invitation Gelia Cystic Fibrosis Foundation Jason Pautler, Art Director Devon Slobodzian, Copywriter Bill Paterson and Kathy Kastan, Creative Directors Theresa Lorenz, Production Manager Kim Petrie, Account Executive Paul Souter, Photographer


Cocktails in Character Posters OtherWisz Creative Corporation Literacy New York Buffalo-Niagara Mark Wisz, Art Director Jill Wisz, Creative Director Nicholas Haas, Graphic Designer Rosalia Iniguez, Graphic Designer

Dark


2 SILVER ADDYs

Public Service, Single Medium Campaign

Bright


Magic Of Milk Buffalo Advertising

Milk For Health On The Niagara Frontier, Inc. John Takacs, Writer/Director Bob Stachura, Creative Director Chris Santucci, Director Of Photography Steven Fox, Editor & Special Effects

SILVER ADDY

Television, :60 or more


Saturday With Dad McDade Media Northtown Auto Thomas McDade, Producer, Director. Cinematographer, Editor Melanie Morse, Producer Erik Eustice, Writer, Producer

SILVER ADDY

Elements of Advertising, Cinematography


Promise Gribbins Films

Catholic Medical Partners James Gribbins, Director/Director of Photography Trish Phelan, Producer Mike Telesco, Creative Director Chris BovĂŠ, Editor

SILVER ADDY

Elements of Advertising, Cinematography


What Makes the Man Cenergy Zippo Manufacturing, Inc. Ken Trabert, Creative Director Sarah Nuendorfer, Associate Creative Director Colleen Aungst, Account Director Theresa Funk, Brand Manager - Lifestyle Neh Media, SEO Partner and Website Host

SILVER ADDY

Integrated Campaigns, Consumer, Regional/ National


Oct 27-30 Nashville, tN GaylOrd OprylaNd


Beacon Website Crowley Webb HEALTHeLINK

Oct 27-30 Nashville, tN GaylOrd OprylaNd

Annual Conference Multimedia Campaign Gelia National Association for Music Education

Buffalo: america’s best designed city Paget Films Visit Buffalo Niagara

music teachers advocacy poster Gelia National Association for Music Education


With the help of the industry’s first Patient Insight Specialists, we get to know everything there is to know about the people we’re recruiting. From their symptoms to what they’re thinking and feeling, thoroughly understanding patients is what helps Praxis craft the most effective programs possible.

American Heart Month In the past 50 years, the development of medications has helped cut the death rate from heart disease by more than

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Heather Hargis Patient Insight Specialist

Endometriosis Awareness Month This painful gynecological condition occurs in 6–10% of women. And while there is no known cure, pharmaceutical advances may hold the promise of vastly improved pain management.2

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Flag Day | Jun 14 Father’s Day | Jun 15

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London Marathon London was the site of the first modern marathon during the 1908 Olympics. While the organizers initially set that race at 25 miles, it was extended for logistical reasons (some say at the demand of Queen Victoria) to 26 miles. That distance was adopted as the standard for all future marathons in 1921.

DIA Conference We look forward to seeing you in San Diego. We’ve got something special planned for this year and you won’t want to miss it.

World Health Day | Apr 7 World Malaria Day | Apr 25 April National Autism Awareness Month National Cancer Control Month May Asthma and Allergy Awareness Month Brain Tumor Awareness Month Celiac Awareness Month Cystic Fibrosis Awareness Month Hepatitis Awareness Month National High Blood Pressure Awareness Month Lupus Awareness Month Mental Health Month National Osteoporosis Prevention Month Skin Cancer Awareness Month Tuberous Sclerosis Awareness Month

Lyme Disease Awareness Month National Arthritis Awareness Month Liver Awareness Month One recent study of 494 hospitals led researchers to conclude that patients treated at hospitals that participate in clinical trials receive better quality of care and achieve better health outcomes than those treated at non-participating organizations.3

June National Aphasia Awareness Month Myasthenia Gravis Awareness Month Scleroderma Awareness Month

Focused patient recruitment.

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Focused patient recruitment.

On December 15, 1820, the U.S. Pharmacopeia was founded, creating a system of standards, a system of quality control, and a national formulary. Today, the USP continues its efforts and seeks to work with industry, academia, regulators, international organizations, and other stakeholders around the world to develop harmonized global standards.

Recent developments in the study and treatment of tumor growth indicate the possibility of using lab-born, human tissue structures with replicated human biochemistry to better understand and learn how to treat biopsied human tumor cells. Some have suggested that this is an important step in the future development of personalized medicine.

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Patient recruitment isn’t one of our services – it is the focus of everything we do. With a deep understanding of the industry, the regulatory environment, and international segments, we work hard to manage every step of the recruitment process. We’re committed to delivering value and results – results you can view 24/7 with PraxisDirect®. Our experience and success informs everything we do. It’s not magic, it’s the Praxis difference. Visit us online at gopraxis.com.

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Our work has won so many awards, it’s almost embarrassing. Almost. We’re proud that our ideas get recognized for their breakthrough approach and effectiveness, because great ideas are essential to the health of every recruitment campaign.

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March National Colorectal Cancer Awareness Month Endometriosis Awareness Month National Multiple Sclerosis Awareness Month National Kidney Month

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November National Alzheimer’s Awareness Month American Diabetes Awareness Month National Epilepsy Awareness Month Healthy Skin Awareness Month Lung Cancer Awareness Month National Pancreatic Cancer Awareness Month National Stomach Cancer Awareness Month

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A recent article demonstrates that, based on current trajectories, more than half of all babies born in industrialized nations since the year 2000 can expect to live into the triple digits.4

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Virginia Apgar was an American 13 15 18 16 17 obstetrical anesthesiologist best known as the18developer of the 14 19 19 method of assessing the health 20 17 of newborn babies that15bears her 21 16 test has 12 name. The Apgar 18helped 17 drastically reduce infant mortality 15 19 13 all over 20 the world.

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28 Recent studies suggest that, in some28 23 circumstances, ice cream consumption can 26 1 actually contribute to signifi 28cant weight loss.

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Infectious Disease Rheumatology 31 26 Musculoskeletal Urology 29 Oncology Vaccines 30 27 30 Women’s Health Pediatrics 25 Pulmonology 28

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everyone’s health better. And we feel good about that.

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In the past three decades, clinical research has led to medical advances that have improved the cure rate for childhood cancer from under 10% to 75%.4

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Cardiology CNS Dermatology Endocrinology 26 26 Gastrointestinal 29

David Buck Creative Director

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29 We craft a creative product informed by research 31 28 and supported by strategy. We take the development of impactful, memorable communication very seriously because we see effective patient recruitment as an important step toward 27 30includes: better health for everyone. Our experience 28 26 31

08 06 03 08 Working in the pharmaceutical business, we all face a lot of different pressures and priorities.05 08 09 on 05 Day to day, as we focus some 04 07 09 c aspect of a greater 06specifi challenge, it’s easy to lose sight of what our work is really for. At Praxis, we often stop and remind ourselves that our work – and 09 06 06 08 10 10 05– is about 07 our industry making

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Carl Wilhelm Scheele (December 9, 1742 – May 21, 1786)

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On December 5, 2011, a $100,000 prize went to Angela Zhang, a senior at Monta Vista High School in Cupertino, CA, whose nanoparticle system not only allows for noninvasive imaging of tumors, but can also deliver drugs to attack cancer cells.

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Advances in pharmaceuticals mean that the days of using clove oil for dental pain management are behind us.

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T Hephner Director of Business Development

Bob Loll VP of Business Development

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Every day, it’s our hope to play a part in improving health for people around the world. To achieve this, we focus on delivering results that help bring our clients’ visions closer to reality. We’d like to talk to you about how we can help craft the most effective and efficient clinical trial recruitment program possible. Because that’s what we do.

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Yearly mammograms are recommended starting at age 40 and continuing for as long as a woman is in good health. Clinical breast exams (CBE) about every 3 years are recommended for women in their 20s and 30s and every year for women 40 and over.1

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We know the industry. We know your business. We share your goals and succeed only when you do. If you’re interested in finding out what truly focused patient recruitment can do for your next clinical trial, let’s talk. Call us at 1.855.gopraxis or visit our website at gopraxis.com.

National Breast Cancer Awareness Month

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Buchheim is remembered for his pioneer work in experimental pharmacology. He was instrumental in turning pharmacology from an empirical study of medicine into an exact science. Further, he was an influential mentor to Oswald Schmiedeberg, the founder of modern pharmacology.

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Praxis knows that people are at the heart of every clinical trial. People who are turning to us for help. People who are putting their trust in us. People who deserve to be treated with respect at every turn. People for whom we can make a real difference.

We’ve been helping the world’s leading pharmaceutical companies get the most from their clinical trials for over a decade. Using predictive modeling and analysis, along with a deep understanding of therapeutic areas, we develop awardwinning ideas to connect with potential trial participants. And, given our experience and insights, particularly with special populations, we do it with an emphasis on efficiency and your business goals. It’s not magic, it’s the Praxis difference. Visit us online at gopraxis.com.


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Our work has won so many awards, it’s almost embarrassing. Almost. We’re proud that our ideas get recognized for their breakthrough approach and effectiveness, because great ideas are essential to the health of every recruitment campaign.

The association of Valentine’s Day with the human heart is believed to have originated with Saint Valentine’s practice of distributing paper hearts cut from parchment.

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Partnerships in Clinical Trials Mar 30 - Apr 2 Las Vegas, NV

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DIA Conference

May Asthma and Allergy Awareness Month Brain Tumor Awareness Month Celiac Awareness Month Cystic Fibrosis Awareness Month Hepatitis Awareness Month National High Blood Pressure Awareness Month Lupus Awareness Month Mental Health Month National Osteoporosis Prevention Month Skin Cancer Awareness Month Tuberous Sclerosis Awareness Month

DIA Conference Jun 15 - 19 San Diego, CA

Flag Day | Jun 14

of respondents who participated in cancer clinical trials reported they were treated with dignity and respect.3

Father’s Day | Jun 15

Lyme Disease Awareness Month National Arthritis Awareness Month Liver Awareness Month One recent study of 494 hospitals led researchers to conclude that patients treated at hospitals that participate in clinical trials receive better quality of care and achieve better health outcomes than those treated at non-participating organizations.3

June National Aphasia Awareness Month Myasthenia Gravis Awareness Month Scleroderma Awareness Month

Q2 at a glance Focused patient recruitment.

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We’re specialists. Patient recruitment is all we do. And we’ve been helping the world’s leading pharmaceutical companies for more than 10 years. How? By viewing each study as a new challenge. Understanding people from around the world and making emotional connections with them. Giving research sites the attention they deserve. Keeping an eye on the bottom line at all times. It’s not magic, it’s the Praxis difference.

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We’ve been helping the world’s leading pharmaceutical companies get the most from their clinical trials for over a decade. Using predictive modeling and analysis, along with a deep understanding of therapeutic areas, we develop awardwinning ideas to connect with potential trial participants. And, given our experience and insights, particularly with special populations, we do it with an emphasis on efficiency and your business goals. It’s not magic, it’s the Praxis difference.

Visit us online at gopraxis.com.

Visit us online at gopraxis.com.

April Fool 2 World Health Organization 3 Clinilabs 1

World Health Organization 5 World Health Organization 6 CenterWatch and Getz, Public Confidence 4

pxllc008951 B2B 2014 Calendar M2.indd 1

11/19/13 4:45 PM

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Once plans have been made, and study materials have been developed and distributed, the real work of managing trials begins. A secret to our success has been the seamless integration of our team with site professionals at every step of the process. We take these relationships seriously, because our clients’ success is how we measure our own.

Phase III Phase II Phase I Preclinical

Tricia Barrett VP of Operations

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July Group B Strep Awareness Month Juvenile Arthritis Awareness Month National Cleft & Craniofacial Awareness & Prevention Month

Labor Day | Sep 1 Patriot Day | Sep 11

August Amblyopia Awareness Month Cataract Awareness Month Immunization Awareness Month Psoriasis Awareness Month Spinal Muscular Atrophy Awareness Month

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A recent article demonstrates that, based on current trajectories, more than half of all babies born in industrialized nations since the year 2000 can expect to live into the triple digits.4

Dora Akunyili is the former Director General of the National Agency for Food and Drug Administration and Control (NAFDAC) of Nigeria and former Nigerian Minister of Information and Communications. A pharmacist by training, she has been instrumental in efforts to stem the prevalence of counterfeit medicines in her country and in Africa as a whole.

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Columbus Day | Oct 13

World Diabetes Day | Nov 14 World AIDS Day | Dec 1

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On December 15, 1820, the U.S. Pharmacopeia was founded, creating a system of standards, a system of quality control, and a national formulary. Today, the USP continues its efforts and seeks to work with industry, academia, regulators, international organizations, and other stakeholders around the world to develop harmonized global standards.

World Diabetes Day The number of Americans with diabetes is projected to double or even triple by 2050.2

October National Breast Cancer Awareness Month Down Syndrome Awareness Month Rett Syndrome Awareness Month

Recent developments in the study and treatment of tumor growth indicate the possibility of using lab-born, human tissue structures with replicated human biochemistry to better understand and learn how to treat biopsied human tumor cells. Some have suggested that this is an important step in the future development of personalized medicine.

Finding a cure for cancer would be worth about

November National Alzheimer’s Awareness Month American Diabetes Awareness Month National Epilepsy Awareness Month Healthy Skin Awareness Month Lung Cancer Awareness Month National Pancreatic Cancer Awareness Month National Stomach Cancer Awareness Month

Thanksgiving | Nov 27

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New medicines generated 40% of the gain in life expectancy over the past 25 years.4

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for each company conducting clinical trials.5

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Since 2000, we’ve been working with the world’s leading pharmaceutical companies to deliver results for their clinical trials. We do it with multiple creative teams, a full media department with access to syndicated research, dedicated site relations professionals, and specialized analytics personnel. Our ability to find, understand, and engage participants has enabled us, in most cases, to overdeliver and beat our deadlines. It’s not magic, it’s the Praxis difference.

$47 trillion to the U.S. economy alone.3

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Visit us online at gopraxis.com.

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The delays in patient recruitment for clinical trials account for an average of 4.6 months lost per trial. When calculated, this is an average annual cumulative loss of

September Childhood Cancer Awareness Month Gynecological Cancer Awareness Month Leukemia and Lymphoma Awareness Month Ovarian Cancer Awareness Month Pediculosis Prevention Month Polycystic Ovarian Syndrome Awareness Month Prostate Cancer Awareness Month Sickle Cell Awareness Month Thyroid Cancer Awareness Month World Alzheimer’s Month

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“When I woke up just after dawn on September 28, 1928, I certainly didn’t plan to revolutionize all medicine by discovering the world’s first antibiotic, or bacteria killer [penicillin],” Fleming would later say. “But I suppose that was exactly what I did.”6

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In 2000, U.S.-based firms developed 29 of the 75 top-selling drugs; firms from the secondlargest market, Japan, developed eight, and the United Kingdom contributed 10.3

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Every day, it’s our hope to play a part in improving health for people around the world. To achieve this, we focus on delivering results that help bring our clients’ visions closer to reality. We’d like to talk to you about how we can help craft the most effective and efficient clinical trial recruitment program possible. Because that’s what we do.

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We know the industry. We know your business. We share your goals and succeed only when you do. If you’re interested in finding out what truly focused patient recruitment can do for your next clinical trial, let’s talk. Call us at 1.855.gopraxis or visit our website at gopraxis.com.

National Breast Cancer Awareness Month

Fourth Quarter

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Approximately one in 50 drugs that enter preclinical testing prove safe enough and effective enough to be tested in people. Of these, one in five will receive FDA approval.7

11/19/13 4:45 PM

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Keen insights, solid strategy, and award-winning ideas are meaningless unless they lead to real-world results. The space we work in is a challenging one, where mismanaged recruitment and missed deadlines can cost millions of dollars and years of delay in bringing life-saving drugs to market. We’re proud to say that in the last decade, we’ve earned a reputation as a company that delivers results – and usually beats deadlines doing it.

pxllc008951 B2B 2014 Calendar M2.indd 2

Total number of drugs in research and development worldwide 2

4,937

Third Quarter

CureSearch.org

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Prostate Cancer Awareness Month Starting at age 50, men should talk to a doctor about the pros and cons of testing so they can decide if testing is the right choice for them. If they are African American or have a father or brother who had prostate cancer before age 65, men should have this talk with a doctor starting at age 45.1

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Research!America 2 Giudice, LC, Kao, LC, “Endometriosis” 3 Mundell, “Clinical Trials” 1

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London was the site of the first modern marathon during the 1908 Olympics. While the organizers initially set that race at 25 miles, it was extended for logistical reasons (some say at the demand of Queen Victoria) to 26 miles. That distance was adopted as the standard for all future marathons in 1921.

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We look forward to seeing you in San Diego. We’ve got something special planned for this year and you won’t want to miss it.

April National Autism Awareness Month National Cancer Control Month

ACRP Global Conference Apr 26 - 29 Orlando, FL

Memorial Day | May 26

We

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Pete Reiling, Copywriter Lillian Selby, Art Director David Buck, Creative Director Kari Maslak, Production Artist Mary Kroll, Production Manager Matt McCarthy, Print Production Coordiinator Tucker, Printer Chelsea Aures, Account Executive Walter Smith, Photographer (1st Quarter)

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January Cervical Cancer Awareness Month National Glaucoma Awareness Month Thyroid Disease Awareness Month

Partnerships in Clinical Trials Mar 30 - Apr 2 Las Vegas, NV

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SCOPE Conference Feb 4 - 6 Miami, FL

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In the past three decades, clinical research has led to medical advances that have improved the cure rate for childhood cancer from under 10% to 75%.4

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2014 B2B Calendar Campaign

Virginia Apgar (June 7, 1909 – August 7, 1974) Virginia Apgar was an American obstetrical anesthesiologist best known as the developer of the method of assessing the health of newborn babies that bears her name. The Apgar test has helped drastically reduce infant mortality all over the world.

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Buchheim is remembered for his pioneer work in experimental pharmacology. He was instrumental in turning pharmacology from an empirical study of medicine into an exact science. Further, he was an influential mentor to Oswald Schmiedeberg, the founder of modern pharmacology.

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National Doctors’ Day 78% of people consider their physician to be their most trusted source of health information, but only 7% say that their doctor has ever suggested that they participate in a clinical study.6

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Rheumatology Urology Vaccines Women’s Health

Infectious Disease Musculoskeletal Oncology Pediatrics Pulmonology

Recent studies suggest that, in some circumstances, ice cream consumption can actually contribute to significant weight loss.1

Working in the pharmaceutical business, we all face a lot of different pressures and priorities. Day to day, as we focus on some specific aspect of a greater challenge, it’s easy to lose sight of what our work is really for. At Praxis, we often stop and remind ourselves that our work – and our industry – is about making everyone’s health better. And we feel good about that.

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Praxis knows that people are at the heart of every clinical trial. People who are turning to us for help. People who are putting their trust in us. People who deserve to be treated with respect at every turn. People for whom we can make a real difference.

Cardiology CNS Dermatology Endocrinology Gastrointestinal

David Buck Creative Director

Second Quarter

This painful gynecological condition occurs in 6–10% of women. And while there is no known cure, pharmaceutical advances may hold the promise of vastly improved pain management.2

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Heather Hargis Patient Insight Specialist

Endometriosis Awareness Month

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.

We craft a creative product informed by research and supported by strategy. We take the development of impactful, memorable communication very seriously because we see effective patient recruitment as an important step toward better health for everyone. Our experience includes:

With the help of the industry’s first Patient Insight Specialists, we get to know everything there is to know about the people we’re recruiting. From their symptoms to what they’re thinking and feeling, thoroughly understanding patients is what helps Praxis craft the most effective programs possible.

American Heart Month In the past 50 years, the development of medications has helped cut the death rate from heart disease by more than

First Quarter

Sa

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Patient recruitment isn’t one of our services – it is the focus of everything we do. With a deep understanding of the industry, the regulatory environment, and international segments, we work hard to manage every step of the recruitment process. We’re committed to delivering value and results – results you can view 24/7 with PraxisDirect®. Our experience and success informs everything we do. It’s not magic, it’s the Praxis difference. Visit us online at gopraxis.com.

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Getz, The Gift of Participation

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11/19/13 4:45 PM

American Cancer Society Center for Disease Control Wu, “Cure for Cancer”

pxllc008951 B2B 2014 Calendar M2.indd 4

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Lancet

11/19/13 4:45 PM


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Root canals

Vegan hotdogs

Nose hair

More Nicolas Cage movies

Scabs

A hair in your angel hair

Selfies

Justin Bieber’s face

Hair (the musical)

Groupsies

Kazoos

Burnt toast

Mosquito bites

Panic attacks

Hemorrhoids

Aerosmith

Bear attacks

Timesheets

Quintuplets

Mars Attacks (1996)

Email about delinquent timesheets

A third nipple

A kick in the junk

Truck nuts

Kids spitting on the birthday cake

Skunk spray

Giant

Hangovers

Bitstrips

Nude photos of George Kennedy

Hangnails

#hashtagoverkill

Flood pants

Mispronunciation of “asterisk”

Being told it’s “okay” to be single

Pleated pants

Bad breath

Singlets

Jean on jean

Limburger sandwiches

Shenanigans

A year-round sinus infection

Knuckle sandwiches

Peanut butter in the jelly jar

Gluten-free bread

Botulism

A severed finger in the jelly jar

Bed bugs

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Day-old sushi

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Super-tan moms

Ass-less chaps

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Pooping in public

Smelly burps

Creeper uncles

Floaters

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Death Metal

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Sochi hotel rooms

Speed Metal

Medium rare chicken

Junior high poetry

Christian Metal

Fifteen years with no playoffs

Homemade Play-Doh

Cadmium

Jury duty

Non-alcoholic beer

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